Anuncios de hoteles en ChatGPT: Ya están aquí y las OTA ya tienen la ventaja de ser pioneras.

OpenAI began testing ads in ChatGPT on Feb 9, 2026, showing sponsored placements to Free and Go users only, with paid tiers remaining ad-free. Ads appear below responses, are clearly labeled, and do not influence organic recommendations. Travel is among the first impacted categories as AI reshapes discovery: 56% of travelers used AI last year, and 78% booked based on it. Since ChatGPT returns just a few options, organic inclusion is critical before ads matter.

Las mejores aplicaciones tecnológicas para hoteles de 2026

Discover the top rated hotel tech products to run & grow your hotel business in 2026 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

Los 10 mejores lugares para trabajar en tecnología hotelera en 2026

For the 2026 edition of our list, we analyzed survey responses from 3,011 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

Los hoteles están cambiando el correo electrónico por WhatsApp y a los huéspedes les encanta

As inboxes overflow and response times lag, hotels are turning to WhatsApp for real-time, personalized guest messaging that email can’t match.

Por qué las plataformas de datos de clientes son esenciales para el futuro del marketing hotelero

For hotels willing to invest in the infrastructure and mindset shift, the payoff is clear: better guest experiences, stronger loyalty, and a more resilient path to profitability and sustainable growth.

Estadísticas de IA en hotelería: 48 estadísticas que demuestran que el sector está en hipercrecimiento

From predictive maintenance and dynamic pricing to chatbot-led service and hyper-personalized marketing, AI is quietly—but powerfully—reshaping the guest journey and the economics of hotel operations.

Cómo aumentar las reservas directas de hotel en la economía de compresión (2025)

Direct bookings are lost not because the price is wrong, but because the page is slow, the offer feels generic, or the next step isn’t obvious.

Convertir las opiniones de los huéspedes en oro operativo: un enfoque estratégico para hoteleros

By shifting mindset from review management to review strategy, hoteliers can transform unsolicited feedback into structured, real-time intelligence — and ensure that the voice of the guest drives continuous improvement across the property.

El poder de la voz: convertir cada llamada en una conversión

Far from being just a communication channel, the work of phone agents is now a core part of boosting direct bookings for hotels and chains.

Cómo una mejora de 0,1 puntos en tu calificación de Booking.com puede aumentar las ganancias de tu hotel hasta un 24 %

The impact of even a slight improvement in ratings is substantial: a 0.1-point increase on Booking.com can lead to up to a 2% increase in revenue. Since fixed costs remain unchanged, this revenue gain can translate into a 24% boost in net income.

Resumen del sector hotelero de la ITB Berlín 2025

Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience.

Los 5 mejores programas de IA para hoteles en 2026: Inteligencia artificial para hoteles

AI hotel software can improve operations and guest experiences. Learn about the 5 best AI hotel software, their key features, and how to choose an AI solution.

IA conversacional en hostelería: automatización de centros de llamadas y más allá

In this article, we dive into how voice assistants can be that game-changing solution for your hotel.

Los 10 mejores lugares para trabajar en tecnología hotelera en 2025

For the 2025 edition of our list, we analyzed survey responses from 2,633 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

Las mejores aplicaciones tecnológicas para hoteles de 2025

Discover the top rated hotel tech products to run & grow your hotel business in 2025 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

¿Qué es un sistema de gestión hotelera y cómo funciona?

 In this article, we’ll explain what a hotel management system is, its main features and how it works. You’ll also learn how to choose the most suitable HMS for your hotel business.