Abra is the first AI brain for hospitality—a guest intelligence and orchestration platform that sits above the hotel tech stack. Every hotel generates enormous guest intelligence every day, but most of it evaporates at shift change. Abra captures it from two distinct sources and builds a living institutional memory of every guest.
Abra's inputs are: (1) system data, integrated from the full hotel tech stack including PMS, CRM, POS, and operations tools; and (2) staff intelligence, captured via Abra's dedicated mobile and desktop apps, where front desk, concierge, housekeeping, F&B, spa, and management log observations, preferences, and service moments in seconds. Capturing staff intelligence as a first-class input is what separates Abra from traditional guest data platforms, which ingest only what systems already know and miss the richest intelligence in the hotel—what's in the minds of the people who deliver the service.
At the core is the Context Graph: a living, AI-powered profile for every guest, assembled from both input sources across every stay. Abra's AI finds the threads between disparate signals, surfacing preferences, celebrations, allergies, and time-sensitive opportunities that even the best team would rarely catch on their own.
Then Abra orchestrates. Insights are routed to the right department, the right staff member, and the right downstream system the moment they matter—turning raw intelligence into anticipatory service. Every guest touchpoint is captured as one of four Guest Story types—Cues to Act, Hurdles, Golden Nuggets, and Wow Moments—giving hotels a structured, shared memory that compounds with every stay.
Abra is built for luxury independents and multi-property groups. Abra Core delivers guest intelligence and staff-facing recommendations. Abra Gold adds outbound agentic orchestration—routing guest intel out to external systems and APIs—plus cross-property coordination for portfolios and brands.
Trusted by iconic hotels including Hotel Wailea, Inn at Hastings Park, Hotel Jackson, The Tributary, Auberge du Soleil, and Southall Farm & Inn. A 70-room partner property saw +$160k/mo in revenue growth and a 6-point NPS lift year over year after deploying Abra.
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