Silverpop (by IBM)

3.5 (1 REVIEWS)

HT Score

0 out of 100

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Silverpop (by IBM)

Name: Silverpop (by IBM)
Rating: 3.5 (1 reviews)

3.5 (1 REVIEWS)

Unranked in Hotel CRM & Email Marketing

email marketing, digital marketing, engagement marketing, B2B marketing automation, lead nurturing, multi channel communications, marketing software, Silverpop, Silverpop Engage, marketing automation, RSS, Lead scoring, B2C marketing automation, and Silverpop CoreMotives

70% recommended by 0 hotels

IBM has 0 reviews from United States so we’re unable to verify that they operate in your local market.

What is IBM?

Founded in 2009 | Headquarters in San Jose (United States) | 2 employees

This description was generated by AI which analyzed the following sources to summarize a description of IBM products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.

Sources

Verified hotelier reviews

We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.

IBM Reviews Analyzed: 0

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Verified expert recommendations

We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.

IBM Expert Recommendations Analyzed: 0

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Description provided by IBM

While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.

IBM's Provided Description:

"Silverpop APAC is the Asia Pacific partner for Silverpop, an IBM company - a leading global provider of SaaS digital marketing solutions for both B2C and B2B customers. Since 2009 we have helped hundreds of brand and marketers in the APAC market improve their customer engagement strategy, leverage their technology investments and drive client lifetime value through the use of behavioural marketing automation. Silverpop's on-demand digital marketing platform helps marketers succeed in turning prospects into customers- ”and customers into fans- ”through the creation, automation and delivery of relevant, multichannel messaging."

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Silverpop (by IBM) Alternatives

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IBM doesn’t have any benefits or use cases available

Features

Marketing Automation

4/5 features

Personalized one-to-communication
A/B Testing
Event Based Automations

Track website, email and brand engagement to use to trigger event based personalized communications to engage individual guests or segments.
Email Newsletters

Build and manage your email newsletter to re-engage past guests as well as prospects on your email lists.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.

Template Builder

4/5 features

Template Editor
WYSIWYG - HTML Editor
Campaign Templates

Design templates that can be reused throughout email campaigns to save time.
Transactional Templates

Build reusable templates for transactional booking emails.
Template Importing

Import existing HTML templates to save time and go live quicker.

Guest Profiles

4/5 features

Guest profiles

Build rich unified guest profiles to understand guest engagement, spend and preferences to leverage in your marketing automation and communications.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
GDPR Compliant
CCPA Compliant
Automatic De-Duping

Automatically detect, merge and de-dupe profiles and contacts to keep your database clean and ensure that you don't bombard customers.

Segmentation

4/5 features

Segmentation

Making sure guests only see relevant offers / Increases conversion and relevance for the guests meaning happier guests and more revenue for the properties.
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Tagging

Apply custom tags to contacts either manually or based on rules to more easily be able to group customers to create custom segments that allow you to run more targeted and effective campaigns.
Loyalty Segmentation

Segment by lifetime spend or total nights stayed to identify your best, most loyal guests.
Attribute Based Segmentation

Segment by attributes such as gender, birthday, travels with family, couple, etc to more effectively market relevant offers, amenities and outlets to personalize your communications and drive more upsell revenue.
Geographic Based Segmentation

Segment your database by local, domestic or international travelers.
Channel/Market Based Segmentation

Segment by preferred booking channel, such as direct, OTA or corporate clients.
Lead Time Based Segmentation

Segment guests is by lead time to send promotions based on arrival date to send targeted campaigns (ie. last minute stays, holidays, etc).
Room Type Based Segmentation

Segment by room type to send campaigns to generate upgrade revenue.

Privacy & Compliance

4/5 features

GDPR Compliant
CCPA Compliant
PCI Complaint

Data Management

4/5 features

Centralized data warehouse
Database Health Monitoring

Run emails through validators to get rid of old or invalid email addresses to keep your email reputation, sendability and health strong.
Open API

The ability for other systems to access the loyalty platform to issue, transfer, redeem, or exchange loyalty points/miles - this is not a fundamental requirement of a loyalty program, but increasingly desirable.
Centralized multi-hotel/multi-brand solution

Feedback & Surveys

4/5 features

Guest Feedback Module (comment cards/reviews)

Ability to leave feedback for the hotel.
Trip Advisor Connectivity Partner

Seamlessly connect surveys to turn them into reviews on Trip Advisor to boost your online reputation.

IBM Reviews Summary

3.5

Average

1 reviews

Ease of Use

5.0/5

Customer Support

4.0/5

ROI

4.0/5

Implementation

5.0/5

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IBM Reviews

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Recommended software solution for newsletters only. Easy to use, but high cost of usage.

Vice President E-Business from in

Verified

9 years ago

Extensive Reporting Functions (heatmaps and so on) Clustering of target groups

Vice President E-Business

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IBM Integrations

Company	Functionality
This integration hasn’t been verified by IBM yet. Amadeus 84% recommended by 179 hotels	Staff Collaboration Tools
This integration hasn’t been verified by IBM yet. Inntopia 30% recommended by 1 hotels	Hotel CRM & Email Marketing

Support

Unverified

IBM has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center

Product Updates

2026

Learn more about the GCSC Certification

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HT Score

0/100

Recommended

70%

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Silverpop (by IBM)

What is IBM?

Personalized one-to-communication

A/B Testing

Event Based Automations

Email Newsletters

Database Health Monitoring

Template Editor

WYSIWYG - HTML Editor

Campaign Templates

Transactional Templates

Template Importing

Guest profiles

Database Health Monitoring

GDPR Compliant

CCPA Compliant

Automatic De-Duping

Segmentation

Database Health Monitoring

Tagging

Loyalty Segmentation

Attribute Based Segmentation

Geographic Based Segmentation

Channel/Market Based Segmentation

Lead Time Based Segmentation

Room Type Based Segmentation

GDPR Compliant

CCPA Compliant

PCI Complaint

Centralized data warehouse

Database Health Monitoring

Open API

Centralized multi-hotel/multi-brand solution

Guest Feedback Module (comment cards/reviews)

Trip Advisor Connectivity Partner

IBM Reviews Summary

IBM Pricing

IBM Reviews

IBM Integrations

Support

Unverified

Support Not Verified

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