Cendyn CRM
4.7 (13 REVIEWS)
Carmen, Tiago, Miguel + 16 more experts recommend Cendyn
Read RecommendationsUnranked in Hotel CRM & Email Marketing
Drive direct bookings, elevate guest connections, and maximize profitability
89% recommended by 259 hotels
Hyatt, Virgin, Onyx Hospitality Group & 256 others
Capabilities
Unified Guest Profile & CDP
Unified Guest Profile & CDP
Cendyn CRM focuses on data-driven insights, calculating guest lifetime value transparently, and seamlessly integrating guest data from multiple sources to provide a single source of truth. With 200+ integrations, it empowers you to control your data and deliver exceptional customer experiences. Say goodbye to developer dependencies and hello to lasting guest connections.
Marketing Automation
Marketing Automation
Cendyn CRM redefines guest engagement via seamless two-way communication through email, SMS, WhatsApp, and social media. With our Journey Builder, effortlessly enhance the entire guest journey from pre- to post-stay, streamline processes, and boost direct reservations. Unlock audience incentives with Booking Engine Coupons, create captivating, high-conversion Landing Pages, and simplify campaign management.
Segmentation
Segmentation
Revolutionize your segmentation capabilities with Audience Builder. Precisely refine your data for engaged, personalized messaging. Customize audience segments using diverse criteria, keeping data current in real time. Tailor messages using dynamic content for remarkable conversion boosts and employ geolocation targeting to ensure timely interactions. Easily craft personalized customer journeys with 200+ filters and customizable events.
Dashboards and KPIs
Dashboards and KPIs
Our KPI Manager, Custom Dashboards, and Cross-portfolio Reporting empower you to take control of your ROI. Gain real-time insights into user and customer activities across your marketing efforts. Integrated seamlessly with essential hotel technologies, Cendyn CRM offers accurate, centralized data, enabling you to monitor bookings, revenue, guest histories, and commissions saved.
Sales CRM
Sales CRM
Effortlessly oversee your deal opportunities with precision using our cutting-edge sales CRM solution, designed specifically to cater to the distinct requirements of agencies and MICE (Meetings, Incentives, Conferences, and Exhibitions) professionals. Elevate your sales processes, enhance productivity, and accelerate deal closures with the power of Cendyn CRM.
Features
Marketing Automation
Template Builder
Guest Profiles
Segmentation
Privacy & Compliance
Data Management
Feedback & Surveys
Recommended by
Achievements
This vendor's trending score is rising, Cendyn CRM is the #5 most trending product in the Hotel CRM & Email Marketing category (out of 62) and the #181 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreCendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
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References
"Since we’ve partnered with Cendyn, we’ve doubled the size of our database. Cendyn has allowed us to really focus and grow our channel mix. We’ve exceeded our goals in the channels most profitable to us."
"Cendyn’s website and CMS services were instrumental in redefining Margaritaville Hotel & Resorts’ online visual identity and brand presence. Their teams really understand how to create an optimal web experience for guests while supporting multiple, complex properties."
"Revintel is great for us because it consolidates all of the data from different sources into one platform that we can run many different reports off of, that really assist us in making the right decisions."
"Cendyn is a great product for us. It really helps us figure out what our occupancy will be and what the demand looks like. We use Cendyn’s Guestrev product for our revenue management system. It’s a great dynamic system that looks at all of the different business demands and gives us a great forecast. From there, we’re really able to optimize and figure out the right pricing points and looking at their recommendations to optimize our business."
"Using Guestfolio CRM is simple, but the payoffs on how it improves guest communications and hotel insights have been massive."
"Using every element of Guestfolio CRM has enabled us to simplify the whole experience for the guest. It doesn’t just save time for us as a team, it is vital for the guest to improve their overall experience at Nita Lake Lodge."
"Guestrev had the types of reports we were looking for, including forecasting, on-the-books as well as historical. It's very difficult in the high-end luxury market to convince people to move into that daily rate market so we needed a solution that helps us with that process."
"We have been using Pegasus Analytics for over a year and find it a great help to understand the key drivers influencing demand and revenue. It has helped our sales team in understanding the booking pattern of key clients, helping us in our 2019 rate and negotiation strategy."
"We have used eProposal for so long now, it’s become second nature! It makes everything so much easier for the team. Everything auto-populates so is extremely fast to send out our proposals – the first electronic interaction is fast and seamless which works well for our customers."
"Partnering with Cendyn was an easy choice. The robust offering of services (eProposal, eMenus, eInsight and digital media) have armed our sales and marketing team with powerful selling tools. eProposal integrates seamlessly with CI/TY, allowing for the creation of highly personalized proposals in minutes, gaining more time to focus on revenue-generation. Plus, Cendyn’s communication suite with real-time alerts ensures no lead is forgotten."
"I love eProposal. I recommend it to hoteliers and event planners responding to RFPs. It’s much easier to get our proposals to the top of the line. When responding to RFPs, speed is everything and eProposal saves us time and gives us the competitive edge."
"I’ve seen lots of companies run their marketing in a silo, but by using Cendyn's CRM and digital marketing services together, it allows us to really direct our efforts to what the data is telling us. We can spend our dollars on what is most effective. It takes the guesswork out of a lot of things. It’s so beneficial to have them integrated together."
"With Cendyn, we see direct, bottom line improvement to our CRM efforts and ability to nurture a repeat client base. Cendyn has performed so quickly, especially in times of need. It’s been a great boom for us."
"“Our revenue management system is one of the primary factors behind our multi-year run of successes, there are other contributory factors, certainly, but the (guestrev) system clearly helps us support and execute on our strategies."
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
"Since we’ve partnered with Cendyn, we’ve doubled the size of our database. Cendyn has allowed us to really focus and grow our channel mix. We’ve exceeded our goals in the channels most profitable to us."
"The training Cendyn provided was extremely helpful. Our trainer Cassandra did an outstanding job. She took the time to thoroughly answer questions and was very detailed throughout the entire experience. Our product service managers were wonderful, especially Debi. Her patience, ability to guide, assist and just being there to answer questions was fantastic!"
"We are delighted with the functionality that Guestfolio offers and are excited with the ability to be able to track our return on investment, as well as being able to track and interact with our clients."
"As a Relais & Châteaux property, providing a high quality guest experience at Hotel Wailea is our number one priority. Guestfolio’s personal concierge has helped us anticipate guest needs before they arrive, their pre and post-stay emails have kept us in touch with our clientele, and their surveys have helped us raise our own service standards by providing quick and candid guest feedback."
"Guestfolio is always finding a way to make their product as user-friendly as possible for clients and we really appreciate how they are constantly innovating and evolving their product."
"I really love working with their team. Everyone from our account manager to the client support team, to the product specialists have just been a dream to work with. It's been like night and day in comparison to vendors that we've worked with previously in a similar space."
"In my previous roles, I worked at several brand hotels. While I received a lot of support, there was a sacrifice or lack of flexibility and creativity. However, with Travel Tripper (now Pegasus), these are all turned into opportunities — instead of adjusting myself to follow the brand's cookie-cutter rules, I’m able to talk to my CRS manager as well as the digital agency team to brainstorm and implement our ideas. So I’m very excited about the fact that I have the flexibility and expert support from their team to make things happen."
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
"I'm on my ninth year here [at Beach Terrace Inn] and we've been through several digital marketing companies through the process. I have found Travel Tripper's folks to be by far the most innovative...With some of our previous companies, I really felt like we were just an account that they handled. With Travel Tripper, I feel very much that they're invested in our success."
"I really love working with their team. Everyone from our account manager to the client support team, to the product specialists have just been a dream to work with. It's been like night and day in comparison to vendors that we've worked with previously in a similar space."
"In my previous roles, I worked at several brand hotels. While I received a lot of support, there was a sacrifice or lack of flexibility and creativity. However, with Travel Tripper (now Pegasus), these are all turned into opportunities — instead of adjusting myself to follow the brand's cookie-cutter rules, I’m able to talk to my CRS manager as well as the digital agency team to brainstorm and implement our ideas. So I’m very excited about the fact that I have the flexibility and expert support from their team to make things happen."
"As a market intelligence tool, revcaster gives us a better understanding of a hotel’s competitive set and how we should price position ourselves."
"After a hiccup-free implementation process, we found grouprev to be extremely user-friendly, and saw immediate results."
"It is extremely valuable to us to have one comprehensive platform pulling data company-wide so that we can have a consistent, single source of truth for each property"
Featured Customers
Popularity by Segment
Size
31 | X-Small (1-9 room)
8 | Small (10-24 room)
58 | Medium (25-74 room)
94 | Large (75-199 room)
112 | X-Large (200+ room)
Country
197 | United States of America
14 | France
9 | Canada
9 | Spain
8 | United Kingdom
5 | Italy
5 | South Africa
4 | Ireland
4 | Australia
4 | India
3 | United Arab Emirates
3 | Bahrain
3 | Mexico
2 | Saudi Arabia
2 | Denmark
2 | Switzerland
2 | New Zealand
1 | Malaysia
1 | Bulgaria
1 | Singapore
1 | Sweden
1 | Greece
1 | Cyprus
1 | Bermuda
1 | Morocco
1 | Kenya
1 | Norway
1 | Belgium
1 | Japan
1 | Ghana
1 | Korea, South
1 | Qatar
1 | Germany
1 | Colombia
1 | Myanmar
Type
142 | Boutiques
141 | Resorts
121 | Luxury Hotels
95 | City Center Hotels
84 | Bed & Breakfast & Inns
84 | Branded Hotels
64 | Airport/Conference Hotels
61 | Limited Service & Budget Hotels
41 | Casinos
20 | Extended Stay & Serviced Apartments
13 | Vacation Rentals & Villas
9 | Hostels
9 | RV Parks & Campgrounds
8 | Motels
Region
209 | North America
51 | Europe
12 | Asia Pacific
8 | Africa
6 | Oceania
6 | Middle East
1 | South America
1 | Central America
Category
166 | Hotel Reservations Systems
144 | Booking Engine
52 | Digital Marketing Agencies
35 | Revenue Management Systems
22 | Hotel Rate Parity
18 | Business Intelligence
18 | Hotel Metasearch Management Software
13 | Hotel CRM & Email Marketing
11 | RFPs & Proposal Management Software
5 | Website Design
4 | Event Management Software
More Products by Cendyn
Hotelier Rating
Looking for specific info?
System training and email marketing.
Marketing Exec from 100 to 199 room City Center Hotel in London (United Kingdom)
Extremely satisfactory experience
CRM Manager from 500+ room Boutique in Benidorm (Spain)
Helpful tech support
Marketing Executive from 50-74 room Boutique in London (United Kingdom)
Very effective!
Digital Marketing Manager from 50-74 room Bed & Breakfast & Inn in Marrakesh (Morocco)
Pulling subscribers report and building an audience
Marketing Coordinator from 75-99 room Bed & Breakfast & Inn in St. Michaels (United States of America)
Review customer support
Director of Quality from 75-99 room Boutique in Thessaloniki (Greece)
Campaign Audience Builder
Marketing Manager from 1 to 4 room Airport/Conference Hotel in Orlando (United States of America)
New Hotel Support
Area Director of Revenue from 1 to 4 room Boutique in Las Vegas (United States of America)
User friendly CRS/CRM
Complex Revenue Analyst from 100 to 199 room Bed & Breakfast & Inn in New York City (United States of America)
Very Effective and User Friendly Booking Engine
Revenue Analyst from 200 to 499 room Resort in Kennebunkport (United States of America)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
We have been partnering with Cendyn for many years, their CRS powers many of our customers and plugs seamlessly into our hotel commerce platform that specialises in distribution. With the recent merge, Cendyn offers an even deeper portfolio including a top-notch CRM which means their customers are cared for in all aspects of distribution and marketing.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
As Cendyn and their best in class CRM have merged with Pegasus and Travel Tripper, their customer base gets market leading technology across the board, from CRM to CRS to BE. This fits perfectly with SiteMinder's world largest hotel commerce platform and offers Cendyn's hotel customers the opportunity to get best in breed solution across the board.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Its all great products but some of them require expertise and in depth training so I would advise my customers to really familiarise themselves with the product capabilities so they can get the most out of the product suite.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Posts
Cendyn
2 weeks ago
Cendyn names Jeffrey A. Cross new Chief Financial Officer
Cendyn
1 month ago
Cendyn Launches Product Learning Center To Advance Hoteliers’ Commercial Success
Cendyn
2 months ago
Cendyn and Glowing Integration Redefines Omnichannel Messaging for Hotels
Cendyn
4 months ago
Cendyn Boosts Hoteliers’ Search Advertising Campaigns With New Google Integration
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6 months ago
Hotel Revenue Growth Spearheads Cendyn’s Repositioning
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7 months ago
The metasearch 101 route
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7 months ago
Email deliverability guide for hoteliers
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10 months ago
Cendyn Doubles Down on the Future of CRM with Strategic Acquisition of PUSHTech
Cendyn
1 year ago
Cendyn Reinforces Commitment to Driving Profitable Revenue Through WIHP Acquisition
Cendyn
1 year ago
TIME Hotels leverages Cendyn's integrated product suite to transform the guest experience
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1 year ago
Top design trends for casino websites
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1 year ago
What hoteliers need to know about the end of Universal Analytics and the switch to Google Analytics 4
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1 year ago
eCommerce trends shaping today’s guest expectations
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1 year ago
Why the CRS should be the source of truth for rate management
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1 year ago
Top tips for helping your hotel stand out this wedding season
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1 year ago
Rotana leverages Cendyn CRS to drive loyalty and demand across their distribution channels
Cendyn
1 year ago
Cendyn Announces Senior Leadership Team Expansion
Cendyn
1 year ago
A Guide to Driving Conversions on Your Website
Cendyn
1 year ago
How to Win Direct Bookings from Metasearch
Cendyn
1 year ago
Top Tactics to Drive Direct Bookings
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1 year ago
Cendyn Launches eInsight Sales, The First Fully Integrated Sales & Marketing CRM Platform for Hospitality
Cendyn
1 year ago
7 Ways Casinos Can Leverage Digital Marketing to Drive Demand
Cendyn
1 year ago
Website Design and UX Trends for 2023
Cendyn
1 year ago
Rethinking the Hotel Tech Stack for Revenue Optimization
Cendyn
1 year ago
Sarova Hotels and Resorts, Kenya selects Cendyn’s streamlined technology ecosystem
Cendyn
1 year ago
Rethink Your Casino Revenue Strategy for a Total Revenue World
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1 year ago
SEO VS. SEM: Fundamentals of Search Engine Optimization and Marketing
Cendyn
1 year ago
Hotel operator's checklist to master flawless check-in
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1 year ago
Guestrev is Getting a Makeover
Cendyn
2 years ago
Hotelier's Guide to Navigating Group Sales
Cendyn
2 years ago
Mastering Revenue Management With a Reduced Workforce
Cendyn
2 years ago
Hotel Website Personalization Tactics to Boost Direct Bookings
Cendyn
2 years ago
How to Revolutionize Hotel Operations with a Customer Data Platform
Cendyn
2 years ago
Four Ways to Use a Customer Data Platform at Your Hotel
Cendyn
2 years ago
The Complete Revenue Management Playbook for Casinos
Cendyn
2 years ago
The Ultimate Guide to Conquering the 2023 Hotel Budgeting Season
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2 years ago
Digital Advertising Tips & Tricks for Your Hotel
Cendyn
2 years ago
Supercharge Your Hotel's Digital Marketing with CRM Data
Cendyn
2 years ago
7 Ways to Boost SEO Results for Your Hotel
Cendyn
2 years ago
Cendyn Announces Acquisition of digitalhotelier
Cendyn
2 years ago
Cendyn Names Subhobroto Biswas Managing Director & General Manager of India
Cendyn
2 years ago
Cendyn Announces Partnership with OpenTable to Integrate Hotel Reservation and Dining Data into a Unified Guest Profile
Cendyn
2 years ago
Top RMS Reports Every Hotel Revenue Manager needs to know
Cendyn
2 years ago
Cendyn Launches the Cendyn Hospitality Cloud for Hoteliers Looking to Drive Direct Bookings
Cendyn
2 years ago
6 Easy Ways to Spruce Up Your Hotel’s Website
Cendyn
2 years ago
7 Smart Ways to Generate Non-Room Revenue and Boost Loyalty
Cendyn
2 years ago
Cendyn and Pegasus Complete Merger
Cendyn
2 years ago
Cendyn and Pegasus to Merge
Cendyn
3 years ago
Coco Collection Selects Cendyn to Power their CRM and Loyalty Programs
Cendyn
3 years ago
Worldline Partners with Cendyn to Enhance Online Payment Capabilities in the Hospitality Industry
Cendyn
3 years ago
Cendyn Partners with Oaky to Create an Unparalleled Experience for Hotel Guests
Cendyn
3 years ago
NextGuest Merges with Cendyn - Creates the Largest Scalable CRM & Digital Marketing Provider for the Hospitality Industry
Cendyn
3 years ago
Cendyn Announces Next-Generation Customer Data Platform, Starling
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3 years ago
10 New Creative Room Types to Boost Revenue
Cendyn
3 years ago
Audiences: The Most Powerful Segmentation in Hospitality
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Cendyn has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2024
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