Cendyn CRM

4.7 (6 REVIEWS)

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Carmen, Tiago, Miguel + 16 more experts recommend Cendyn

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Take control of your guest database, fuel personalized interactions, and boost direct bookings

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Ratings Summary

4.7
Excellent
Ease of Use
4.5/5
Customer Support
4.7/5
ROI
4.8/5
Implementation
4.5/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Cendyn CRM is the #8 most trending product in the Hotel CRM & Email Marketing category (out of 60) and the #209 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
About Cendyn CRM
Founded in 1996 | Headquarters in Boca Raton (United States) | 570 employees
Cendyn CRM is a cutting-edge CRM platform designed to empower hoteliers to build stronger relationships with their guests while driving profitable revenue. As a cloud-based Customer Data Platform (CDP) and CRM platform that offers an ultimate all-in-one solution tailored specifically for the hospitality industry, Cendyn CRM excels at marketing automation across channels, guest journey automation, and sales CRM. With Cendyn CRM, hoteliers gain complete control over their valuable guest database, ensuring personalized interactions across all channels that amplify guest satisfaction and drive more direct bookings.

Capabilities

Unified Guest Profiles & CDP

Marketing Automation

Segmentation

Dashboards and KPIs

Sales CRM

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Pricing

Above Average

This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.

Cendyn Average Cendyn

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No matching results

2

Success Stories

31

References

50

Featured Customers

Popularity by Segment

Size

3 | X-Small (1-9 room)

5 | Small (10-24 room)

30 | Medium (25-74 room)

63 | Large (75-199 room)

138 | X-Large (200+ room)

Country

199 | United States of America

14 | France

10 | Canada

9 | Spain

7 | United Kingdom

5 | Ireland

4 | Italy

4 | South Africa

4 | Australia

3 | United Arab Emirates

3 | Bahrain

3 | Mexico

2 | Saudi Arabia

2 | Denmark

2 | Bermuda

2 | India

2 | Germany

2 | Mauritius

2 | New Zealand

1 | Grenada

1 | Greece

1 | Saint Lucia

1 | Dominica

1 | Singapore

1 | Bulgaria

1 | Sweden

1 | Barbados

1 | Malaysia

1 | Cyprus

1 | Kenya

1 | Norway

1 | Belgium

1 | Japan

1 | Ghana

1 | Korea, South

1 | Dominican Republic

1 | Qatar

1 | Colombia

1 | Switzerland

1 | Myanmar

Type

97 | Boutiques

82 | Resorts

64 | Luxury Hotels

46 | City Center Hotels

40 | Branded Hotels

31 | Casinos

18 | Bed & Breakfast & Inns

17 | Airport/Conference Hotels

11 | Extended Stay & Serviced Apartments

11 | Limited Service & Budget Hotels

11 | Vacation Rentals & Villas

8 | Hostels

7 | RV Parks & Campgrounds

6 | Motels

Region

212 | North America

50 | Europe

10 | Asia Pacific

8 | Africa

7 | Central America

6 | Oceania

6 | Middle East

1 | South America

Category

166 | Hotel Reservations Systems

143 | Booking Engine

52 | Digital Marketing Agencies

35 | Revenue Management Systems

18 | Business Intelligence

18 | Hotel Metasearch Management Software

11 | RFPs & Proposal Management Software

6 | Hotel CRM & Email Marketing

5 | Website Design

3 | Event Management Software

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Hotelier Rating

Excellent
214
Very Good
51
Average
28
Poor
10
Terrible
4

Property Size

  • X-Small (3)
  • Small (5)
  • Medium (30)
  • Large (63)
  • X-Large (138)

Country

  • United States of America
    United States of America
    (199)
  • France
    France
    (14)
  • Canada
    Canada
    (10)
  • Spain
    Spain
    (9)
  • United Kingdom
    United Kingdom
    (7)
  • Ireland
    Ireland
    (5)
  • Italy
    Italy
    (4)
  • South Africa
    South Africa
    (4)
  • Australia
    Australia
    (4)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Bahrain
    Bahrain
    (3)
  • Mexico
    Mexico
    (3)
  • Saudi Arabia
    Saudi Arabia
    (2)
  • Denmark
    Denmark
    (2)
  • Bermuda
    Bermuda
    (2)
  • India
    India
    (2)
  • Germany
    Germany
    (2)
  • Mauritius
    Mauritius
    (2)
  • New Zealand
    New Zealand
    (2)
  • Grenada
    Grenada
    (1)
  • Greece
    Greece
    (1)
  • Saint Lucia
    Saint Lucia
    (1)
  • Dominica
    Dominica
    (1)
  • Singapore
    Singapore
    (1)
  • Bulgaria
    Bulgaria
    (1)
  • Sweden
    Sweden
    (1)
  • Barbados
    Barbados
    (1)
  • Malaysia
    Malaysia
    (1)
  • Cyprus
    Cyprus
    (1)
  • Kenya
    Kenya
    (1)
  • Norway
    Norway
    (1)
  • Belgium
    Belgium
    (1)
  • Japan
    Japan
    (1)
  • Ghana
    Ghana
    (1)
  • Korea, South
    Korea, South
    (1)
  • Dominican Republic
    Dominican Republic
    (1)
  • Qatar
    Qatar
    (1)
  • Colombia
    Colombia
    (1)
  • Switzerland
    Switzerland
    (1)
  • Myanmar
    Myanmar
    (1)

Region

  • North America
    North America
    (212)
  • Europe
    Europe
    (50)
  • Asia Pacific
    Asia Pacific
    (10)
  • Oceania
    Oceania
    (6)
  • Middle East
    Middle East
    (6)
  • South America
    South America
    (1)
  • Central America
    Central America
    (7)
  • Africa
    Africa
    (8)
10

New Hotel Support

Area Director of Revenue from 100 to 199 room Boutique in New York (United States of America)

Verified
2 months ago
We had a brand new hotel opening in November 2023 and the support team at Pegasus was very helpful and quick to respond to all of my questions. I was unfamiliar with much of the process so I appreciated the support.
Country United States of America
Area Director of Revenue
Large Hotel
10

User friendly CRS/CRM

Complex Revenue Analyst from 100 to 199 room Boutique in New York (United States of America)

Verified
3 months ago
I would say I enjoy how straightforward the booking engine is. It does what it says and it's pretty self explanatory.
Country United States of America
Complex Revenue Analyst
Large Hotel
10

Very Effective and User Friendly Booking Engine

Revenue Analyst from 200 to 499 room Resort in Kennebunkport (United States of America)

Verified
4 months ago
Very pleased with how easy it is to use the booking engine and the very prompt service and assistance one receives from Ray and his team if ever in need.
Country United States of America
Revenue Analyst
X-Large Hotel
10

Very useful system for a hotel or a hotel chain

Marketing Manager from 500+ room Branded Hotel in Barcelona (Spain)

Verified
6 months ago
What I like most is that it is a system very specific for the hotel industry. As a CRMs user, I have tried different tools and this one is undoubtedly the best, as it is easy to use and its interface is intuitive and user friendly. Well integrated with other software and systems, such as CRS or PMS, for seamless data sharing. This company h...
Country Spain
Marketing Manager
X-Large Hotel
10

Easy to work with, easy to connect with

E-commerce Manager from 500+ room Luxury Hotel in Alcúdia (Spain)

Verified
7 months ago
As per my title, the 2 things I like most are: the connectivity they offer with their API with third party companies, so Pushtech becomes our real CDP. And the easy to use the tool.
Country Spain
E-commerce Manager
X-Large Hotel
7

Enriching learning

Marketing specialist from 500+ room Luxury Hotel in Reus (Spain)

Verified
7 months ago
I really like this tool that you can learn as it grows. New functionalities are appearing, which we can apply to the company.
Country Spain
Marketing specialist
X-Large Hotel
  • 1

Recommend empty

It looks like Cendyn is not recommended by any hotels

Check out the top 10 most recommended Cendyn alternatives

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

We have been partnering with Cendyn for many years, their CRS powers many of our customers and plugs seamlessly into our hotel commerce platform that specialises in distribution. With the recent merge, Cendyn offers an even deeper portfolio including a top-notch CRM which means their customers are cared for in all aspects of distribution and marketing.

Question:

What differentiates this product or service from the competition?

Answer:

As Cendyn and their best in class CRM have merged with Pegasus and Travel Tripper, their customer base gets market leading technology across the board, from CRM to CRS to BE. This fits perfectly with SiteMinder's world largest hotel commerce platform and offers Cendyn's hotel customers the opportunity to get best in breed solution across the board.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Its all great products but some of them require expertise and in depth training so I would advise my customers to really familiarise themselves with the product capabilities so they can get the most out of the product suite.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 16 recommend
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Daniel Alzina CEO @ Hotelinking
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Carmen O'Brien Sr Director, Global Strategic Accounts @ SiteMinder
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Tiago Araújo CEO @ HiJiffy
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Miguel González Head of Marketing & Communications @ Roiback
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Are you a consultant or vendor that recommends Cendyn? Leave a recommendation

Posts

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Cendyn

3 weeks ago

The metasearch 101 route

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Cendyn

3 weeks ago

Email deliverability guide for hoteliers

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Cendyn

4 months ago

Cendyn Doubles Down on the Future of CRM with Strategic Acquisition of PUSHTech

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Cendyn

5 months ago

Cendyn Reinforces Commitment to Driving Profitable Revenue Through WIHP Acquisition

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Cendyn

7 months ago

TIME Hotels leverages Cendyn's integrated product suite to transform the guest experience

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Cendyn

8 months ago

Top design trends for casino websites

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Cendyn

8 months ago

What hoteliers need to know about the end of Universal Analytics and the switch to Google Analytics 4

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Cendyn

8 months ago

eCommerce trends shaping today’s guest expectations

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Cendyn

8 months ago

Why the CRS should be the source of truth for rate management

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Cendyn

8 months ago

Top tips for helping your hotel stand out this wedding season

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Cendyn

8 months ago

Rotana leverages Cendyn CRS to drive loyalty and demand across their distribution channels

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Cendyn

9 months ago

Cendyn Announces Senior Leadership Team Expansion

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Cendyn

10 months ago

A Guide to Driving Conversions on Your Website

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Cendyn

10 months ago

How to Win Direct Bookings from Metasearch

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Cendyn

10 months ago

Top Tactics to Drive Direct Bookings

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Cendyn

11 months ago

Cendyn Launches eInsight Sales, The First Fully Integrated Sales & Marketing CRM Platform for Hospitality

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Cendyn

11 months ago

7 Ways Casinos Can Leverage Digital Marketing to Drive Demand

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Cendyn

11 months ago

Website Design and UX Trends for 2023

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Cendyn

11 months ago

Rethinking the Hotel Tech Stack for Revenue Optimization

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Cendyn

1 year ago

Sarova Hotels and Resorts, Kenya selects Cendyn’s streamlined technology ecosystem

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Cendyn

1 year ago

Rethink Your Casino Revenue Strategy for a Total Revenue World

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Cendyn

1 year ago

SEO VS. SEM: Fundamentals of Search Engine Optimization and Marketing

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Cendyn

1 year ago

Hotel operator's checklist to master flawless check-in

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Cendyn

1 year ago

Guestrev is Getting a Makeover

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Cendyn

1 year ago

Hotelier's Guide to Navigating Group Sales

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Cendyn

1 year ago

Mastering Revenue Management With a Reduced Workforce

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Cendyn

1 year ago

Hotel Website Personalization Tactics to Boost Direct Bookings

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Cendyn

1 year ago

How to Revolutionize Hotel Operations with a Customer Data Platform

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Cendyn

1 year ago

Four Ways to Use a Customer Data Platform at Your Hotel

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Cendyn

1 year ago

The Complete Revenue Management Playbook for Casinos

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Cendyn

1 year ago

The Ultimate Guide to Conquering the 2023 Hotel Budgeting Season

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Cendyn

1 year ago

Digital Advertising Tips & Tricks for Your Hotel

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Cendyn

1 year ago

Supercharge Your Hotel's Digital Marketing with CRM Data

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Cendyn

1 year ago

7 Ways to Boost SEO Results for Your Hotel

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Cendyn

1 year ago

Cendyn Announces Acquisition of digitalhotelier

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Cendyn

1 year ago

Cendyn Names Subhobroto Biswas Managing Director & General Manager of India

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Cendyn

1 year ago

Cendyn Announces Partnership with OpenTable to Integrate Hotel Reservation and Dining Data into a Unified Guest Profile

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Cendyn

1 year ago

Top RMS Reports Every Hotel Revenue Manager needs to know

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Cendyn

1 year ago

Cendyn Launches the Cendyn Hospitality Cloud for Hoteliers Looking to Drive Direct Bookings

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Cendyn

1 year ago

6 Easy Ways to Spruce Up Your Hotel’s Website

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Cendyn

1 year ago

7 Smart Ways to Generate Non-Room Revenue and Boost Loyalty

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Cendyn

2 years ago

Cendyn and Pegasus Complete Merger

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Cendyn

2 years ago

Cendyn and Pegasus to Merge

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Cendyn

2 years ago

Coco Collection Selects Cendyn to Power their CRM and Loyalty Programs

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Cendyn

2 years ago

Worldline Partners with Cendyn to Enhance Online Payment Capabilities in the Hospitality Industry

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Cendyn

2 years ago

Cendyn Partners with Oaky to Create an Unparalleled Experience for Hotel Guests

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Cendyn

3 years ago

NextGuest Merges with Cendyn - Creates the Largest Scalable CRM & Digital Marketing Provider for the Hospitality Industry

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3 years ago

Cendyn Announces Next-Generation Customer Data Platform, Starling

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3 years ago

10 New Creative Room Types to Boost Revenue

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3 years ago

Audiences: The Most Powerful Segmentation in Hospitality

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Support

Unverified

Cendyn has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Response Time

Less than a day

Recommended

89%

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