Cendyn CRM

4.7 (13 REVIEWS)

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Carmen, Tiago, Miguel + 16 more experts recommend Cendyn

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Drive direct bookings, elevate guest connections, and maximize profitability

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What is Cendyn?

Founded in 1996 | Headquarters in Boca Raton (United States) | 570 employees
Cendyn CRM is a Customer Relationship Management system specifically designed for the hospitality industry. This robust platform is invaluable for driving direct bookings and elevating guest connections, thereby maximizing profitability. With Cendyn CRM, engage guests through various digital marketing channels like Meta, Google, and Metasearch, ensuring a strategic and consistent approach by leveraging audiences across email, SMS, WhatsApp, Facebook, and more. It consolidates data into a single source, powered by a Customer Data Platform (CDP), harmonizing information for unified marketing consent and brand compliance, making it an indispensable tool for enhancing guest relationships and building brand awareness.

Capabilities

Unified Guest Profile & CDP

Marketing Automation

Segmentation

Dashboards and KPIs

Sales CRM

Features

Marketing Automation

4/5 features

Template Builder

4/5 features

Guest Profiles

4/5 features

Segmentation

4/5 features

Privacy & Compliance

4/5 features

Cendyn Reviews Summary

4.7
Excellent
Ease of Use
3.8/5
Customer Support
4.5/5
ROI
4.7/5
Implementation
4.6/5

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, Cendyn CRM is the #5 most trending product in the Hotel CRM & Email Marketing category (out of 62) and the #181 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

Learn more
Certified Support

Cendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

Cendyn Pricing

Average

This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.

Cendyn Average Cendyn

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2

Success Stories

30

References

41

Featured Customers

Popularity by Segment

Size

31 | X-Small (1-9 room)

8 | Small (10-24 room)

58 | Medium (25-74 room)

94 | Large (75-199 room)

112 | X-Large (200+ room)

Country

197 | United States of America

14 | France

9 | Canada

9 | Spain

8 | United Kingdom

5 | Italy

5 | South Africa

4 | Ireland

4 | Australia

4 | India

3 | United Arab Emirates

3 | Bahrain

3 | Mexico

2 | Saudi Arabia

2 | Denmark

2 | Switzerland

2 | New Zealand

1 | Malaysia

1 | Bulgaria

1 | Singapore

1 | Sweden

1 | Greece

1 | Cyprus

1 | Bermuda

1 | Morocco

1 | Kenya

1 | Norway

1 | Belgium

1 | Japan

1 | Ghana

1 | Korea, South

1 | Qatar

1 | Germany

1 | Colombia

1 | Myanmar

Type

142 | Boutiques

141 | Resorts

121 | Luxury Hotels

95 | City Center Hotels

84 | Bed & Breakfast & Inns

84 | Branded Hotels

64 | Airport/Conference Hotels

61 | Limited Service & Budget Hotels

41 | Casinos

20 | Extended Stay & Serviced Apartments

13 | Vacation Rentals & Villas

9 | Hostels

9 | RV Parks & Campgrounds

8 | Motels

Region

209 | North America

51 | Europe

12 | Asia Pacific

8 | Africa

6 | Oceania

6 | Middle East

1 | South America

1 | Central America

Category

166 | Hotel Reservations Systems

144 | Booking Engine

52 | Digital Marketing Agencies

35 | Revenue Management Systems

22 | Hotel Rate Parity

18 | Business Intelligence

18 | Hotel Metasearch Management Software

13 | Hotel CRM & Email Marketing

11 | RFPs & Proposal Management Software

5 | Website Design

4 | Event Management Software

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Cendyn Reviews

Hotelier Rating

Excellent
222
Very Good
52
Average
28
Poor
10
Terrible
4

Property Size

  • X-Small (31)
  • Small (8)
  • Medium (58)
  • Large (94)
  • X-Large (112)

Country

  • United States of America
    United States of America
    (197)
  • France
    France
    (14)
  • Canada
    Canada
    (9)
  • Spain
    Spain
    (9)
  • United Kingdom
    United Kingdom
    (8)
  • Italy
    Italy
    (5)
  • South Africa
    South Africa
    (5)
  • Ireland
    Ireland
    (4)
  • Australia
    Australia
    (4)
  • India
    India
    (4)
  • United Arab Emirates
    United Arab Emirates
    (3)
  • Bahrain
    Bahrain
    (3)
  • Mexico
    Mexico
    (3)
  • Saudi Arabia
    Saudi Arabia
    (2)
  • Denmark
    Denmark
    (2)
  • Switzerland
    Switzerland
    (2)
  • New Zealand
    New Zealand
    (2)
  • Malaysia
    Malaysia
    (1)
  • Bulgaria
    Bulgaria
    (1)
  • Singapore
    Singapore
    (1)
  • Sweden
    Sweden
    (1)
  • Greece
    Greece
    (1)
  • Cyprus
    Cyprus
    (1)
  • Bermuda
    Bermuda
    (1)
  • Morocco
    Morocco
    (1)
  • Kenya
    Kenya
    (1)
  • Norway
    Norway
    (1)
  • Belgium
    Belgium
    (1)
  • Japan
    Japan
    (1)
  • Ghana
    Ghana
    (1)
  • Korea, South
    Korea, South
    (1)
  • Qatar
    Qatar
    (1)
  • Germany
    Germany
    (1)
  • Colombia
    Colombia
    (1)
  • Myanmar
    Myanmar
    (1)

Region

  • North America
    North America
    (209)
  • Europe
    Europe
    (51)
  • Asia Pacific
    Asia Pacific
    (12)
  • Oceania
    Oceania
    (6)
  • Middle East
    Middle East
    (6)
  • South America
    South America
    (1)
  • Central America
    Central America
    (1)
  • Africa
    Africa
    (8)
8

System training and email marketing.

Marketing Exec from 100 to 199 room City Center Hotel in London (United Kingdom)

Verified
1 months ago
Great for the newsletters. Ease of use for different templates fora range of campaigns. Training was insightful to understand the system.
Country United Kingdom
Marketing Exec
Large Hotel
9

Extremely satisfactory experience

CRM Manager from 500+ room Boutique in Benidorm (Spain)

Verified
1 months ago
What stands out most about Cendyn is its exceptional usability, which makes it extremely easy to navigate and take advantage of its features. The platform allows the creation of personalized templates, which has saved us time and improved the consistency and quality of our campaigns.
Country Spain
CRM Manager
X-Large Hotel
9

Helpful tech support

Marketing Executive from 50-74 room Boutique in London (United Kingdom)

Verified
2 months ago
Sumit was very helpful running through my queries with me and took the time to make sure I understood everything clearly.
Country United Kingdom
Marketing Executive
Medium Hotel
10

Very effective!

Digital Marketing Manager from 50-74 room Bed & Breakfast & Inn in Marrakesh (Morocco)

Verified
2 months ago
Sumit was very responsive and proactive. It's always nice to have an efficient real person instead of a robot. Especially since the platform is supposed to be user-friendly, which is not really the case.
Country Morocco
Digital Marketing Manager
Medium Hotel
10

Pulling subscribers report and building an audience

Marketing Coordinator from 75-99 room Bed & Breakfast & Inn in St. Michaels (United States of America)

Verified
3 months ago
Sumit was very quick to help and jump on a call to walk me through the steps answering my questions! Also followed up with a step by step of what we went over :)
Country United States of America
Marketing Coordinator
Large Hotel
10

Review customer support

Director of Quality from 75-99 room Boutique in Thessaloniki (Greece)

Verified
3 months ago
I am very satisfied with the services received by the vendor. He was very helpful. Prompt replies always to the point .
Country Greece
Director of Quality
Large Hotel
10

Campaign Audience Builder

Marketing Manager from 1 to 4 room Airport/Conference Hotel in Orlando (United States of America)

Verified
4 months ago
Sumit is always available to help me and makes time to get on a call me with to make sure I understand the instructions he has given me. He's always very professional.
Country United States of America
Marketing Manager
X-Small Hotel
10

New Hotel Support

Area Director of Revenue from 1 to 4 room Boutique in Las Vegas (United States of America)

Verified
9 months ago
We had a brand new hotel opening in November 2023 and the support team at Pegasus was very helpful and quick to respond to all of my questions. I was unfamiliar with much of the process so I appreciated the support.
Country United States of America
Area Director of Revenue
X-Small Hotel
10

User friendly CRS/CRM

Complex Revenue Analyst from 100 to 199 room Bed & Breakfast & Inn in New York City (United States of America)

Verified
10 months ago
I would say I enjoy how straightforward the booking engine is. It does what it says and it's pretty self explanatory.
Country United States of America
Complex Revenue Analyst
Large Hotel
10

Very Effective and User Friendly Booking Engine

Revenue Analyst from 200 to 499 room Resort in Kennebunkport (United States of America)

Verified
10 months ago
Very pleased with how easy it is to use the booking engine and the very prompt service and assistance one receives from Ray and his team if ever in need.
Country United States of America
Revenue Analyst
X-Large Hotel
  • 1
  • 2

Expert Q&A and Partner Recommendations

Submit Recommendation
Question:

What does this product or service do well?

Answer:

We have been partnering with Cendyn for many years, their CRS powers many of our customers and plugs seamlessly into our hotel commerce platform that specialises in distribution. With the recent merge, Cendyn offers an even deeper portfolio including a top-notch CRM which means their customers are cared for in all aspects of distribution and marketing.

Question:

What differentiates this product or service from the competition?

Answer:

As Cendyn and their best in class CRM have merged with Pegasus and Travel Tripper, their customer base gets market leading technology across the board, from CRM to CRS to BE. This fits perfectly with SiteMinder's world largest hotel commerce platform and offers Cendyn's hotel customers the opportunity to get best in breed solution across the board.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

Its all great products but some of them require expertise and in depth training so I would advise my customers to really familiarise themselves with the product capabilities so they can get the most out of the product suite.

RecommendationAvatar RecommendationAvatar RecommendationAvatar + 16 recommend
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Are you a consultant or vendor that recommends Cendyn? Leave a recommendation

Posts

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2 weeks ago

Cendyn names Jeffrey A. Cross new Chief Financial Officer

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1 month ago

Cendyn Launches Product Learning Center To Advance Hoteliers’ Commercial Success

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Cendyn and Glowing Integration Redefines Omnichannel Messaging for Hotels

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4 months ago

Cendyn Boosts Hoteliers’ Search Advertising Campaigns With New Google Integration

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6 months ago

Hotel Revenue Growth Spearheads Cendyn’s Repositioning

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7 months ago

The metasearch 101 route

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7 months ago

Email deliverability guide for hoteliers

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10 months ago

Cendyn Doubles Down on the Future of CRM with Strategic Acquisition of PUSHTech

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1 year ago

Cendyn Reinforces Commitment to Driving Profitable Revenue Through WIHP Acquisition

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1 year ago

TIME Hotels leverages Cendyn's integrated product suite to transform the guest experience

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Top design trends for casino websites

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1 year ago

What hoteliers need to know about the end of Universal Analytics and the switch to Google Analytics 4

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1 year ago

eCommerce trends shaping today’s guest expectations

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1 year ago

Why the CRS should be the source of truth for rate management

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1 year ago

Top tips for helping your hotel stand out this wedding season

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1 year ago

Rotana leverages Cendyn CRS to drive loyalty and demand across their distribution channels

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1 year ago

Cendyn Announces Senior Leadership Team Expansion

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1 year ago

A Guide to Driving Conversions on Your Website

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1 year ago

How to Win Direct Bookings from Metasearch

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1 year ago

Top Tactics to Drive Direct Bookings

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1 year ago

Cendyn Launches eInsight Sales, The First Fully Integrated Sales & Marketing CRM Platform for Hospitality

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1 year ago

7 Ways Casinos Can Leverage Digital Marketing to Drive Demand

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1 year ago

Website Design and UX Trends for 2023

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1 year ago

Rethinking the Hotel Tech Stack for Revenue Optimization

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1 year ago

Sarova Hotels and Resorts, Kenya selects Cendyn’s streamlined technology ecosystem

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Cendyn

1 year ago

Rethink Your Casino Revenue Strategy for a Total Revenue World

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1 year ago

SEO VS. SEM: Fundamentals of Search Engine Optimization and Marketing

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1 year ago

Hotel operator's checklist to master flawless check-in

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1 year ago

Guestrev is Getting a Makeover

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Cendyn

2 years ago

Hotelier's Guide to Navigating Group Sales

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Cendyn

2 years ago

Mastering Revenue Management With a Reduced Workforce

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Cendyn

2 years ago

Hotel Website Personalization Tactics to Boost Direct Bookings

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Cendyn

2 years ago

How to Revolutionize Hotel Operations with a Customer Data Platform

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Cendyn

2 years ago

Four Ways to Use a Customer Data Platform at Your Hotel

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Cendyn

2 years ago

The Complete Revenue Management Playbook for Casinos

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Cendyn

2 years ago

The Ultimate Guide to Conquering the 2023 Hotel Budgeting Season

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Cendyn

2 years ago

Digital Advertising Tips & Tricks for Your Hotel

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2 years ago

Supercharge Your Hotel's Digital Marketing with CRM Data

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2 years ago

7 Ways to Boost SEO Results for Your Hotel

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Cendyn

2 years ago

Cendyn Announces Acquisition of digitalhotelier

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2 years ago

Cendyn Names Subhobroto Biswas Managing Director & General Manager of India

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2 years ago

Cendyn Announces Partnership with OpenTable to Integrate Hotel Reservation and Dining Data into a Unified Guest Profile

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2 years ago

Top RMS Reports Every Hotel Revenue Manager needs to know

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2 years ago

Cendyn Launches the Cendyn Hospitality Cloud for Hoteliers Looking to Drive Direct Bookings

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2 years ago

6 Easy Ways to Spruce Up Your Hotel’s Website

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2 years ago

7 Smart Ways to Generate Non-Room Revenue and Boost Loyalty

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Cendyn

2 years ago

Cendyn and Pegasus Complete Merger

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Cendyn

2 years ago

Cendyn and Pegasus to Merge

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Cendyn

3 years ago

Coco Collection Selects Cendyn to Power their CRM and Loyalty Programs

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Cendyn

3 years ago

Worldline Partners with Cendyn to Enhance Online Payment Capabilities in the Hospitality Industry

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Cendyn

3 years ago

Cendyn Partners with Oaky to Create an Unparalleled Experience for Hotel Guests

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Cendyn

3 years ago

NextGuest Merges with Cendyn - Creates the Largest Scalable CRM & Digital Marketing Provider for the Hospitality Industry

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3 years ago

Cendyn Announces Next-Generation Customer Data Platform, Starling

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3 years ago

10 New Creative Room Types to Boost Revenue

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3 years ago

Audiences: The Most Powerful Segmentation in Hospitality

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Support

Unverified

Cendyn has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

View Support Certification

Help Center Product Updates
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2024

Learn more about the GCSC Certification

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Response Time

Less than a day

Recommended

89%

Optimized for quick response

This vendor has enabled Instant Connect to deliver fast follow-up to your request and same day price quotes.

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