Achieving a 3% TRevPAR Increase in Just One Month: Pillows Hotel Reylof's Success with Oaky's Front Desk Upsell Automation

Pillows Grand Hotel Reylof, one of the early adopters of Oaky’s Front Desk Upsell automation, has seen impressive results within as few as one month.

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Oaky, an award-winning hotel upselling software solution trusted by thousands of hotels, is excited to announce that its Front Desk Upsell automation solution has generated incredible results for Pillows Grand Hotel Reylof, one of the pioneering hotels adopting the solution. Pillows Grand Hotel Reylof’s results serve as an example of the success that hotels can unlock. They have managed to improve both their conversion rate and total revenue per available room (TRevPAR) within the first month of using Oaky’s latest solution.

Within just one month of using Oaky’s new solution, they have increased their total revenue per available room (TRevPAR) by 3%. This additional revenue generated amounts to 178 EUR per room. On top of that, the hotel also achieved an impressive upsell conversion rate of 23%.

The front office manager at Pillows Grand Hotel Reylof, Bo Beyls, praises the Front Desk Upsell automation solution for its ease of use. Aside from being intuitive, it also loads quickly, helping them to save even more time. 

“We are extremely pleased with the results we have achieved through our partnership with Oaky. Their Front Desk Upsell Automation solution has been instrumental in driving significant revenue growth for our hotels. The additional revenue of 178 EUR per room and the impressive upsell conversion rate of 23% are a testament to the effectiveness and value of Oaky's solution. Working with Oaky has been a delightful experience, as their platform is easy to use, loads fast, and has saved us a lot of time. We are grateful for their partnership and look forward to continued success together.”

As a Guestline hotel, Pillows Grand Hotel Reylof demonstrates its commitment to revenue optimization and guest satisfaction, the mission of Oaky. 

"We are thrilled and delighted to work with Pillows Hotel. Their commitment to delivering exceptional guest experiences aligns perfectly with Oaky's mission to help hotels enhance guest satisfaction while optimising their revenue. Pillows Hotel’s success in achieving remarkable revenue growth with our Front Desk Upsell Automation solution is proof of their innovative approach and dedication to excellence. It has been a true pleasure collaborating with Pillows Hotel, and we look forward to continuing our partnership and supporting their continued success. 

These results demonstrate that Oaky's Front Desk Upsell Automation solution is highly effective in driving revenue growth and optimizing hotel operations at the front desk. The strong performance of Pillows Grand Hotel Reylof validates Oaky's value proposition and showcases the positive impact their solution can have on hotels' financial performance and maximizing revenue opportunities at check-in. It serves as proof of Oaky's ability to help hotels unlock additional revenue streams while, at the same time, equipping them with the tools to motivate front desk teams to upsell better and keep them happy at the workplace.  


About Pillows

Pillows Grand Boutique Hotel Reylof Ghent renovated rooms and public areas in October 2018. The hotel is located in Gent, only 1640 feet from the historical city center. The central space, in the heart of the hotel offers a welcome area, bar and lounge with a fireplace where guests can enjoy eating any time of the day. Reylof also includes a wellness pool and historic courtyard garden with terrace. Rooms at Pillows Grand Boutique Hotel Reylof Ghent include high ceilings, large windows, original artworks and has a contemporary touch. The air conditioned rooms and suites feature a Nespresso coffee machine, a smart flat-screen TV and a wireless sound system. The bathroom comes with a rain shower, a separate toilet, a bathrobe and slippers. In the former coach house, the wellness center of Pillows Grand Boutique Hotel Reylof Ghent offers a place to retreat. It includes a spa pool, Finnish sauna, treatment rooms and a fitness center. A range of massages and other treatments are also available for a surcharge. The garden harmoniously blends in with gastronomic restaurant LOF and its terrace where guests can enjoy the contemporary and honest flavors. serving international food with Flemish influences. Grand Hotel Reylof also offers The Living Bistro & Bar where food is served. Ancient castles, local markets and jazzy bars can be found in the near area of the hotel. Public transport stop Korenmarkt is a 5-minute walk. Grand Hotel Reylof is a 10-minute walk from both the House of Alijn and Saint Bavo's Cathedral. Hotel guests can make use of the paid on-site parking facilities.

About Oaky

Oaky is an upselling software that helps hotels boost their revenue by offering relevant upgrades and services to their guests throughout the whole guest journey. With automation, segmentation and dynamic pricing, it maximises the average spend per guest and removes manual work. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for six years in a row and is trusted by hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.