Amadeus Introduces AI-powered Technology to Modernize Hotel Business Intelligence

Amadeus harnesses the power of Generative Artificial Intelligence through its partnership with Microsoft to simplify a hotelier’s ability to search and understand business intelligence data using chatbot functionality

Company logo

For today’s busy hoteliers, having fast and easy access to business intelligence insights to support confident, data-driven decisions is critical.

In response to this, Amadeus has unveiled plans to incorporate Gen AI into an innovative new chatbot for its business intelligence suite, debuting with Agency360+™. The Amadeus Advisor chatbot powered by Azure OpenAI Service builds on the strategic partnership between the two technology companies to foster collaboration and innovation across the entire travel industry.

In addition to being able to access the comprehensive travel agency and corporate booking data available in Agency360+, hoteliers can use the new chatbot, Amadeus Advisor, to enter complex data requests and receive answers quickly and in natural language.

Among the benefits of applying Gen AI is its ability to instantaneously collect an in-depth level of insight to speed up complex data analysis and pave the way for more strategic business decisions. Whether hotel revenue managers are looking for information on their average daily rate (ADR), room nights, or revenue pipeline, the entire process is streamlined for them and removes the need for manual searches.

Even less technical staff or novices to data are empowered to access the solution, enter a search via the chatbot and then apply their findings across sales, marketing, operations, and distribution strategies.

Julie Shainock, Managing Director Travel, Transport & Logistics, Microsoft, says: "We are excited to collaborate with Amadeus on this innovative experience powered by AI, that leverages both Amadeus’s deep expertise in travel and hospitality and Azure OpenAI Service capabilities. Amadeus Advisor now offers a more intelligent experience to hoteliers around the world, accelerating real-time decision-making and their operational efficiencies. This is a new step in our strategic partnership with Amadeus aiming at driving innovation together and building the future of travel."

Michael Yeomans, Senior Vice President, Business Intelligence and Data Solutions, Hospitality, Amadeus, adds: “At Amadeus, we are committed to innovation as we work to shape the future of hospitality technology, and the Amadeus Advisor chatbot powered by Azure OpenAI Service is a great example of this ambition coming to life. This is a transformational step forward in our offering to provide more intelligent and responsive technology, an improved user experience, and remove the need for hoteliers to manually comb through data.  The tool quickly presents complex information in a simple and easy-to-understand format, freeing up time for hoteliers to focus on more strategic initiatives that drive revenue.”

About Amadeus

Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.
Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow.
We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world.
We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.
We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 11 years.
Amadeus. It’s how travel works better.