Capstone Hotel Management Celebrates 10 Years of Growth, Looks to Scale Further with SiteMinder

Prominent New Zealand hospitality management company, Capstone Hotel Management (Capstone), is today celebrating 10 years of growth with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels. The anniversary comes as Capstone ignites a fresh spree of partnerships, with plans to expand its portfolio from 18 properties to 22 in the next three months.

Capstone, which recently joined forces with leading global hotel brand BWH Hotels, manages a diverse range of businesses, from high-end lodges like Awaroa Lodge in the Abel Tasman National Park, to central city hotels like 300-room ABSTRACT in Auckland. In September, the group took management of Marlborough Sounds’ 42-room Portage Resort and will be operating the anticipated Soho Hotel Auckland from December.

“At Capstone, we focus on service standards, profitability and transparent business accountability. Our main job is to maximize our properties from a yield management and revenue generation perspective, and having the best possible technology is what allows us to achieve that. It’s a privilege for us to be trusted with the control of these high value assets, and for 10 years now SiteMinder has enabled us to create strong bottom line results for our owners,” says Clare Davies, Managing Director at Capstone Hotel Management.

“With Capstone entering a new phase of growth, we recently underwent a review of all of our software systems, which allowed us to reflect on why SiteMinder will be so central to our offering as we scale. The first of three traits we identified is SiteMinder’s flexibility. With such a variety of properties on our books, we value the amount of control we have over the setup process, and the way we can quickly spin up customizable packages via different rate plans. Particularly for rural New Zealand properties, guests are often seeking an all-inclusive stay, and SiteMinder makes creating these deals, as well as bookable extras, very straightforward.”

Adds Davies: “The second is SiteMinder’s simplicity. We get big efficiency gains from the streamlined one platform access, the way we can easily create promotional codes for returning guests, and SiteMinder’s payment gateway, particularly for properties with a high volume of direct bookings. However, what struck us as perhaps SiteMinder’s most valuable quality, is just how robust the technology is. For 10 years, we’ve relied daily on both the volume and sturdiness of SiteMinder’s integrations, which are still yet to let us down.”

Bradley Haines, Market Vice President – Asia Pacific at SiteMinder, says, “Growing alongside a business, as we have with Capstone Hotel Management, is one of the most rewarding aspects of the position SiteMinder occupies within the accommodation ecosystem. To be able to double down on our strengths and create new capabilities as the industry evolves is an exciting journey, and we’re thrilled to be sharing it with dynamic operations like Capstone. Congratulations to the team on 10 years of exceptional service to New Zealand’s accommodation sector and here’s to many more.”