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Place Value Hotels' Founder on Building a Data Driven Economy Hotel Brand

Discover how Martin Kemmer revolutionizes his hotel business with smart data, using augmented reality for maintenance staff, personalized language handbooks for employees, and optimizing guest experiences through data-driven decisions and innovative technology implementations.

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Jordan Hollander in Operations

Last updated June 13, 2024

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Martin Kemmer, the Managing Director of PlaceValue Hotels, showcases a unique approach to leveraging technology in the hospitality industry in a recent conversation on Hotel Tech Insider. With a background in IT and a passion for data-driven decision-making, Martin's journey from the IT sector to the hotel industry is both intriguing and insightful. His emphasis on utilizing smart data rather than just big data sets him apart in the industry. Through his innovative use of technology, such as smart cameras and augmented reality, Martin and his team at PlaceValue Hotels have been able to optimize guest experiences and operational efficiency. Dive into this conversation to discover how Martin's tech-savvy strategies have propelled the success of PlaceValue Hotels and how they are shaping the future of the hotel industry.

 

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Conversation Highlights

Martin believes in using data and facts instead of gut feelings when compiling his tech stack. He emphasizes the importance of being data-driven and using smart data to make decisions, rather than relying on intuition or traditional methods. This approach sets him apart from many of his peers and competitors in the hotel industry who may still prioritize gut feelings over data-driven insights.

  • Smart Data Over Big Data: Martin emphasizes the importance of smart data over big data in the hotel industry. He discusses the significance of utilizing data effectively to drive decisions and enhance guest experiences. By focusing on smart data, hotels can make informed decisions that lead to improved customer satisfaction and operational efficiency.

  • Utilizing Smart Cameras for Operational Efficiency: Martin explains how PlaceValue Hotels use smart cameras to track guest and staff movements within their properties. By analyzing this data, they can optimize operational processes, such as elevator door speeds and staff movements, to enhance the overall guest experience and increase efficiency.

  • Innovative Use of Augmented Reality: Martin shares how PlaceValue Hotels are implementing augmented reality technology for maintenance staff and language translation services at the welcome desk. By leveraging AR technology, hotels can streamline maintenance processes, improve communication with multilingual guests, and enhance overall service quality.

  • Enhancing Guest Experience with Behavioral Pricing: Martin discusses the implementation of behavioral pricing strategies, such as offering room upgrades based on guest preferences. By analyzing guest behavior and preferences, hotels can tailor pricing options to meet individual needs, leading to increased guest satisfaction and revenue.

  • Data-Driven Approach to Customer Service: Martin emphasizes the importance of a data-driven mindset in the hospitality industry. By collecting and analyzing data on guest preferences, behaviors, and feedback, hotels can make informed decisions that result in personalized and seamless customer experiences. This data-driven approach allows hotels to continuously improve their services and stay ahead of customer expectations.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Martin Kemmer mentions that Place Value is proud to work with Mews, a multi-property system that they helped develop. He emphasizes the importance of having a customer-centric system that is live and correct. Martin recommends Mews to other hoteliers because it allows for a seamless integration of data from various systems, providing a comprehensive view of guest information and enabling personalized service delivery.
Product logo
Mews PMS Property Management Systems
THE PITCH
RATINGS
100 HT Score
Martin Kemmer mentions that Place Value is proud to work with Mews, a multi-property system that they helped develop. He emphasizes the importance of having a customer-centric system that is live and correct. Martin recommends Mews to other hoteliers because it allows for a seamless integration of data from various systems, providing a comprehensive view of guest information and enabling personalized service delivery.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Martin talks about using Gauvendi for their booking engine and implementing behavioral pricing. He highlights the importance of offering guests the right preferences during the booking process to enhance satisfaction. Martin recommends Gauvendi to other hoteliers for its ability to optimize pricing strategies based on guest preferences, leading to increased guest satisfaction and revenue.
Product logo
GauVendi Booking Engine
THE PITCH
RATINGS
0 HT Score
Martin talks about using Gauvendi for their booking engine and implementing behavioral pricing. He highlights the importance of offering guests the right preferences during the booking process to enhance satisfaction. Martin recommends Gauvendi to other hoteliers for its ability to optimize pricing strategies based on guest preferences, leading to increased guest satisfaction and revenue.
Learn More

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Conclusion

In the ever-evolving landscape of the hospitality industry, the conversation with Martin Kemmer, Managing Director of PlaceValue Hotels, sheds light on the transformative power of technology in driving operational efficiency and enhancing guest experiences. From leveraging smart data over big data to implementing innovative tech solutions like augmented reality and language-specific communication tools, Martin's insights offer a glimpse into the future of hotels.

By prioritizing data-driven decision-making and embracing cutting-edge technologies, hoteliers can not only streamline operations but also create personalized and seamless guest experiences. The emphasis on utilizing AI to directly engage with guests and reduce intermediary costs signifies a shift towards a more efficient and guest-centric approach in the industry.

As we navigate the digital transformation era, the key takeaway from this conversation is clear - by harnessing the power of technology and data, hotels can elevate their offerings, optimize resources, and ultimately, stay ahead in a competitive market. To delve deeper into these transformative strategies and gain valuable insights for your own hotel business, tune in to the full podcast episode with Martin Kemmer on Hotel Tech Insider.

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Jordan Hollander
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.