MeetingPackage Selected by Accor as Exclusive Global Provider for Group and Meetings & Events Distribution

MeetingPackage has been selected by Accor, a world-leading hospitality group with more than 5,600 hotels across 110 countries,  as its exclusive global provider for the digital distribution and automation of group accommodation and Meetings & Events (M&E) bookings.

The partnership marks a major step forward in Accor’s digital transformation strategy, enabling the centralized management of meeting room and group stay bookings across both direct and indirect channels, including online and offline workflows.

At the core of the rollout is the MeetingPackage Group & M&E Central Reservation System (CRS), which will serve as the central platform for managing inventory, pricing, content, and availability.  While Accor will develop its own custom direct booking engine for brand websites, it will be connected to MeetingPackage to optimize the RFP flow while unlocking direct booking for meeting spaces.

Joonas Ahola, CEO & Founder of MeetingPackage “We’re incredibly proud to partner with a global leader like Accor to bring a new era of automation and scale to group and M&E bookings. This collaboration is more than a commercial milestone—it’s proof that our technology is setting the global standard. Together, we’re transforming how hotels manage group stays and meeting rooms across every channel, and we couldn’t be more excited about what’s ahead.”

The platform enables real-time bookings and dynamic pricing for both meeting rooms and group accommodation, while also automating RFP handling from third-party platforms like Cvent. These leads are routed directly to the right hotel and into its Sales & Catering (S&C) system.

While MeetingPackage supports connectivity with a wide range of S&C systems, for this rollout, Accor has selected Delphi, Oracle OSEM, iVvy, and Backyou to align with its existing infrastructure and operational requirements.

The system is further enhanced by AI-powered features that automatically interpret RFPs, enrich data, propose responses, and intelligently assign inquiries to the appropriate hotels—reducing response time and improving conversions.

"Collaborating with a leading technology partner like MeetingPackage is instrumental as it enables us to develop a seamless and scalable online environment for our meetings and events clients,” stated Julien Houdebine, Chief Sales and Revenue Officer at Accor. “Their technology significantly strengthens our distribution and automation capabilities, helping position Accor brands and hotels at the forefront of the industry, while also making it simple and easy for event planners to book their ideal venue.” 

Competitive Advantage

Unlike traditional RFP portals or disconnected booking engines, MeetingPackage offers hotel groups a unified solution that blends direct booking functionality, lead capture from third-party sources, and seamless backend integration—all managed through a single platform.

With MeetingPackage, Accor unlocks:

• A centralized Group & M&E CRS across thousands of hotels

• Optimization of Accor custom booking engine through connectivity to MeetingPackage

• Instant booking and automated RFP management for meeting rooms and group stays

• Real-time availability and dynamic pricing across direct and indirect channels

• Seamless routing of leads into the S&C systems selected by Accor

• AI automation that reduces manual effort and increases conversion rates