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Jordan Hollander
CEO @ HotelTechReport
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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Choosing the right Hotel Sales Software for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.
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Hotel lead management software offers several benefits for hotel salespeople. Here are some of the key advantages:
Efficient Lead Organization: Lead management software helps salespeople organize and categorize leads effectively. They can easily access and track lead information, including contact details, preferences, and interactions. This streamlines lead management and ensures that no leads are overlooked or lost.
Improved Lead Follow-up: The software enables timely and consistent follow-up with leads. Salespeople can set reminders and schedule activities such as calls, meetings, and emails. This helps prevent leads from slipping through the cracks and increases the chances of converting them into bookings.
Enhanced Lead Nurturing: With lead management software, salespeople can nurture leads over time by sending personalized and targeted communications. They can create automated email campaigns, deliver relevant content, and stay engaged with potential customers. This helps build relationships, establish trust, and keep the hotel top of mind.
Streamlined Sales Processes: The software simplifies and automates various sales processes, saving time and effort for salespeople. They can capture leads from multiple sources, track interactions, generate proposals, and manage the sales pipeline in a centralized platform. This leads to increased efficiency, improved productivity, and reduced administrative tasks.
Data-Driven Insights: Lead management software provides valuable insights and analytics on lead performance and sales activities. Salespeople can generate reports on conversion rates, revenue generated, lead sources, and more. These insights help identify trends, evaluate the effectiveness of sales strategies, and make data-driven decisions to optimize sales efforts.
Integration with CRM and Booking Systems: Many lead management software solutions integrate with CRM systems and hotel booking systems. This integration ensures seamless data flow, eliminates manual data entry, and provides a comprehensive view of each customer. Salespeople can access customer profiles, reservation history, and preferences, enabling personalized and tailored sales interactions.
Collaboration and Communication: Lead management software often includes collaboration features, allowing sales teams to work together and share information. Salespeople can assign leads, leave notes, and communicate internally within the software. This improves team coordination, ensures a smooth handover of leads, and fosters a collaborative sales environment.
Overall, lead management software empowers hotel salespeople to effectively manage their leads, streamline sales processes, nurture customer relationships, and make informed decisions. It contributes to increased sales efficiency, improved customer engagement, and higher conversion rates, ultimately driving revenue growth for the hotel.
Hotel event management software offers a range of features designed to streamline and simplify the planning and management of events in a hotel setting. Here are some key features typically found in hotel event management software:
Event Booking and Management: The software allows hotel staff to manage the entire event booking process, from initial inquiry to final execution. It includes tools for capturing event details, creating contracts, managing event timelines, and coordinating with clients and vendors.
Venue and Room Management: Hotel event management software offers features to manage event spaces within the hotel. It enables staff to view and assign available rooms or venues based on event requirements, capacity, and availability. This helps optimize space utilization and prevents double bookings.
Event Communication and Collaboration: The software provides tools for communication and collaboration between hotel staff, event planners, and clients. It may include features such as internal messaging, shared calendars, task assignments, and document sharing. This ensures effective coordination and smooth information exchange throughout the event planning process.
Catering and Menu Planning: Hotel event management software often includes features for managing catering and menu planning. It allows event planners to customize menus, manage dietary restrictions, and track food and beverage orders. This helps streamline communication with the hotel's culinary team and ensures accurate catering arrangements.
Event Budgeting and Financial Management: The software offers tools to create and manage event budgets. It allows staff to track costs, generate estimates, create invoices, and handle payments. Financial reports and analytics provide insights into event profitability and help monitor expenses and revenue.
Guest and Attendee Management: Hotel event management software includes features for managing guest and attendee information. It allows staff to track RSVPs, manage guest lists, and generate event badges or tickets. It may also provide integration with customer relationship management (CRM) systems to store guest data for future marketing purposes.
Event Planning and Logistics: The software assists with event planning and logistics by providing tools for creating event timelines, managing equipment rentals, coordinating with audiovisual teams, and tracking event setup and breakdown. It helps ensure smooth execution of events and reduces manual coordination efforts.
Reporting and Analytics: Hotel event management software often includes reporting and analytics capabilities. It provides insights into event performance, attendance, revenue generated, and other key metrics. This helps hotel staff evaluate the success of events, identify areas for improvement, and make data-driven decisions for future event planning.
These are some of the common features found in hotel event management software. The specific features may vary depending on the software provider and the needs of the hotel.
We typically expect anywhere in the range of $50-100 per user per month.
It really depends and can range from as little as one day to 4 weeks depending on integrations and which PMS you use. The actual implementation of hotel sales software is pretty quick.