10 Best Hotel Sales Software of 2024

Author img Jordan Hollander
| Last updated
13 PRODUCTS REVIEWED
516 HOTELIERS SURVEYED
We’ve surveyed 516 hoteliers across more than 38 countries to understand which are the best Hotel Sales Software vendors, along with everything you need to know in order to buy the right Hotel Sales Software for your hotel (including our 2024 Hotel Sales Software Guide). We also aggregate key decision criteria data including integration availability, partner ecosystem, expert recommendations and more (learn more about HTR’s ranking methodology).
Get recommendation Image
FREE TOOL
Let us find the right Hotel Sales Software for you
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
In-Depth Guide
What is Hotel Sales Software
Hotel salespeople can use lead management software to effectively manage their sales leads and streamline their sales processes. Here are some common ways in which hotel salespeople can utilize lead management software: Lead Capture: The software allows salespeople to capture and store leads from various sources, such as online inquiries, phone calls, or trade shows. The leads can be entered manually or automatically imported from sources like the hotel's website or online booking platforms. Lead Organization: Salespeople can categorize and organize leads based on different criteria, such as lead source, geographic location, lead type (e.g., corporate, group, or leisure), or lead status (e.g., new lead, follow-up required, closed). This enables them to prioritize leads and focus on the most promising opportunities. Lead Tracking and Follow-up: The software provides a centralized platform to track all interactions and activities related to each lead. Salespeople can record and schedule follow-up calls, meetings, or emails. This ensures timely and consistent communication with potential customers, increasing the chances of converting leads into bookings. Lead Nurturing: Hotel salespeople can use the software to send personalized emails, newsletters, or promotional materials to nurture leads over time. Automated email campaigns can be set up to deliver targeted content based on the lead's preferences or past interactions, keeping them engaged and informed about the hotel's offerings. Sales Pipeline Management: Lead management software often includes features to visualize and manage the sales pipeline. Salespeople can track the progress of leads through different stages, such as initial contact, proposal sent, negotiation, and booking confirmation. This allows them to identify bottlenecks, forecast revenue, and allocate resources effectively. Reporting and Analytics: The software typically offers reporting capabilities to generate insights and measure sales performance. Salespeople can access reports on lead conversion rates, revenue generated, source effectiveness, and other key metrics. These insights help them identify areas for improvement, adjust sales strategies, and make data-driven decisions. Integration with CRM and Booking Systems: Lead management software can integrate with customer relationship management (CRM) systems and hotel booking systems. This ensures seamless data synchronization and allows salespeople to access comprehensive customer profiles, reservation history, and preferences. It streamlines the sales process by eliminating duplicate data entry and providing a holistic view of each customer. By utilizing lead management software, hotel salespeople can efficiently manage their leads, improve communication and follow-up, nurture relationships, and ultimately increase the conversion rate of leads into bookings.
Finding the right Hotel Sales Software solution for your hotel depends on several variables ranging from user experience and pricing to functionality and support. This guide is designed to help you identify the best Hotel Sales Software vendors, questions to ask on demos, read unbiased reviews from similar hoteliers and so much more.
Hotel Sales Software Vendor Shortlist
Each property has different characteristics, needs, preferences and budgets. Use the filters below to instantly analyze thousands of reviews to find the perfect fit for your hotel.

SORT BY

No matching results


No matching results


Scanning global dataset to personalize your results
Sort by
  • Featured: Vendors can subscribe to become Premium Members on HTR. This option sorts the directory first by Premium Members and then by HT Score.
  • Ht Score: The Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, customer support, user reviews, expert recommendations, integrations availability and geographic reach to help buyers better understand their products.
  • Popularity: Sorts listings by number of user reviews and reported installs, most to least.
Event Temple
4.9 (160 reviews)
Ht score logo 100 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
winner logo badge 2024 WINNER
Hoteliers voted Event Temple as the #1 Hotel Sales Software provider in the 2024 HotelTechAwards
Learn more
Hotel CRM Book Deals Faster With Us
View Profile
Thynk
4.6 (52 reviews)
Ht score logo 90 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
third logo finalist 2024 FINALIST
Hoteliers voted Thynk as the #3 Hotel Sales Software provider in the 2024 HotelTechAwards
Learn more
Multi-property B2B and B2C CRM powered by SALESFORCE
View Profile
Tripleseat
4.3 (67 reviews)
Ht score logo 87 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Tripleseat (Group Sales Management Platform)
View Profile
MeetingPackage
4.6 (57 reviews)
Ht score logo 85 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Let's make Meeting & Event services bookable everywhere.
View Profile
IVvy
4.7 (26 reviews)
Ht score logo 83 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Hotel Sales & Catering Software
View Profile
SalesAndCatering.com
4.8 (106 reviews)
Ht score logo 92 Ht Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
second finalist logo 2024 FINALIST
Hoteliers voted SalesAndCatering.com as the #2 Hotel Sales Software provider in the 2024 HotelTechAwards
Learn more
The most affordable full-featured Sales and Catering systems for hospitality
View Profile
Upmail
4.7 (18 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
UpMail is a sales acceleration platform that helps Hospitality sales teams maximise their B2B Sales efforts.
View Profile
Quore
4.3 (12 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Quore Sales includes all the expected functionality, but adds so much more
View Profile
Salesforce
4.3 (11 reviews)
Ht score logo unranked
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn more
Enterprise Cloud Computing and Customer Relationship Management
View Profile
Revinate
The #1 hotel and vacation rental call center solution that has your back, 24/7/365.
View Profile
BENEFITS
What are the benefits of lead management software for hotel sales reps?

Lead management software offers several benefits for hotel salespeople. Here are some of the key advantages:

  1. Efficient Lead Organization: Lead management software helps salespeople organize and categorize leads effectively. They can easily access and track lead information, including contact details, preferences, and interactions. This streamlines lead management and ensures that no leads are overlooked or lost.

  2. Improved Lead Follow-up: The software enables timely and consistent follow-up with leads. Salespeople can set reminders and schedule activities such as calls, meetings, and emails. This helps prevent leads from slipping through the cracks and increases the chances of converting them into bookings.

  3. Enhanced Lead Nurturing: With lead management software, salespeople can nurture leads over time by sending personalized and targeted communications. They can create automated email campaigns, deliver relevant content, and stay engaged with potential customers. This helps build relationships, establish trust, and keep the hotel top of mind.

  4. Streamlined Sales Processes: The software simplifies and automates various sales processes, saving time and effort for salespeople. They can capture leads from multiple sources, track interactions, generate proposals, and manage the sales pipeline in a centralized platform. This leads to increased efficiency, improved productivity, and reduced administrative tasks.

  5. Data-Driven Insights: Lead management software provides valuable insights and analytics on lead performance and sales activities. Salespeople can generate reports on conversion rates, revenue generated, lead sources, and more. These insights help identify trends, evaluate the effectiveness of sales strategies, and make data-driven decisions to optimize sales efforts.

  6. Integration with CRM and Booking Systems: Many lead management software solutions integrate with CRM systems and hotel booking systems. This integration ensures seamless data flow, eliminates manual data entry, and provides a comprehensive view of each customer. Salespeople can access customer profiles, reservation history, and preferences, enabling personalized and tailored sales interactions.

  7. Collaboration and Communication: Lead management software often includes collaboration features, allowing sales teams to work together and share information. Salespeople can assign leads, leave notes, and communicate internally within the software. This improves team coordination, ensures a smooth handover of leads, and fosters a collaborative sales environment.

Overall, lead management software empowers hotel salespeople to effectively manage their leads, streamline sales processes, nurture customer relationships, and make informed decisions. It contributes to increased sales efficiency, improved customer engagement, and higher conversion rates, ultimately driving revenue growth for the hotel.

PRICING
How much does hotel sales software cost?

We typically expect anywhere in the range of $50-100 per user per month.

IMPLEMENTATION
How long does it take to implement hotel sales software?

It really depends and can range from as little as one day to 4 weeks depending on integrations and which PMS you use.  The actual implementation of hotel sales software is pretty quick.

FAQs
Hoteliers Also Ask
Yes, Delphi sales and catering was acquired by Amadeus and is now under the Amadeus Hospitality division.
In the hospitality industry, the intricacies of managing a hotel's operations, sales, and guest experiences are multifaceted. The integration of hotel sales software into the hotel ecosystem provides a robust solution to streamline workflows, enhance guest satisfaction, and ultimately drive profitability. This software, often cloud-based, encompasses a range of functionalities from CRM (Customer Relationship Management) to event management, encompassing the entire sales process and hotel management spectrum. The core of such software is its CRM solution, which allows hoteliers to manage customer data, guest profiles, and segmentation effectively. This functionality is crucial for tailoring marketing campaigns, messaging, and guest engagement strategies to individual needs, enhancing the overall customer experience from check-in through the entire stay. Automation tools within these software solutions automate repetitive tasks, enabling hotel staff to focus on more critical aspects of guest satisfaction and personalized service. Integrations with property management systems (PMS), point of sale (POS) systems, and other management tools are vital for ensuring seamless operations within the hotel business. These integrations provide real-time access to guest information, room availability, and pricing, facilitating direct bookings and optimizing revenue management. The ability to connect with Amadeus and other providers further extends the capabilities for sales and catering management, group sales, and event management. For sales teams, the software offers an organized sales pipeline, comprehensive metrics, and user-friendly templates and modules that simplify follow-ups, customer support, and the overall salesforce efficiency. The hospitality businesses can thus manage their sales activities, booking engine, and guest engagement in a unified platform, enhancing guest satisfaction and loyalty. Social media integrations and marketing automation capabilities allow hotels to broaden their reach, engage with potential guests on various platforms, and drive direct bookings, contributing to the hotel's profitability. The hotel CRM software also supports segmentation and personalized communication, which are essential for differentiating the hotel brand in a competitive market. In summary, hotel sales software streamlines the integration of sales management, customer relationship management, and hotel operations, providing automation, real-time insights, and enhanced functionality. This ecosystem of tools and integrations empowers hospitality businesses to optimize their workflows, improve the guest experience, and achieve significant gains in profitability and revenue management.
A hotel lead refers to potential customers interested in booking a stay at a hotel, and generating these leads is a crucial aspect of the hospitality industry. Hotel lead generation involves various tactics, such as email marketing, social media campaigns, SEO, and digital marketing. A strong lead generation strategy includes creating engaging content marketing and marketing campaigns that attract qualified leads. Effective email campaigns can nurture these leads, and follow up strategies help move them through the sales pipeline. Landing pages optimized for conversion rates and search engine optimization (SEO) can also drive more new leads to a hotel's website. CRM software plays a vital role in lead management, allowing the sales team to track interactions and build relationships with potential guests. Demographic data can be used to tailor marketing strategies and ensure messages resonate with the target audience. LinkedIn and webinars are excellent platforms for hospitality businesses to generate sales leads and build partnerships. Content marketing, combined with automation, can streamline the process, making it more cost-effective. Pricing strategies and referrals can also enhance lead quality. The effectiveness of these efforts is measured by various metrics, including the number of new customers and the overall growth of the customer base. A well-executed hotel lead generation strategy helps the sales cycle, ensuring a steady flow of potential customers and increasing check-in rates. In the competitive hotel industry, leveraging digital marketing and email marketing through CRM and automation can significantly enhance the hotel sales process, leading to higher conversion rates and ultimately more quality leads.
Generating and closing B2B hotel leads involves a strategic combination of lead generation, digital marketing, and effective sales practices. Here are the main ways to achieve this: Lead Generation Strategy: Develop a comprehensive strategy that includes multiple channels such as email marketing, social media, and content marketing. Tailor your approach to target specific demographics within the hospitality industry. SEO and Search Engine Optimization: Optimize your website and landing pages for relevant keywords to attract new leads through organic search. High-ranking pages increase visibility and drive more traffic from potential B2B clients. Content Marketing: Create valuable and informative content that addresses the needs and pain points of potential B2B clients. This content can be shared through blog posts, whitepapers, and webinars to attract qualified leads. Email Marketing: Use targeted email campaigns to nurture leads and keep your hotel top-of-mind for potential clients. Personalized emails can help in building relationships and increasing conversion rates. Social Media: Leverage platforms like LinkedIn to connect with decision-makers in other hospitality businesses. Share relevant content and engage with your audience to generate interest and build partnerships. CRM and CRM Software: Implement a CRM system to manage and track interactions with leads. CRM software helps in organizing sales leads, tracking their progress through the sales pipeline, and ensuring timely follow-up. Automation: Use marketing automation tools to streamline email marketing campaigns and follow-up processes. Automation ensures consistent communication and nurtures leads efficiently. Digital Marketing and Marketing Campaigns: Run targeted digital marketing campaigns to reach a broader audience. Utilize paid advertising, social media ads, and search engine marketing to attract potential B2B clients. Referrals and Partnerships: Encourage existing clients to refer new businesses and form strategic partnerships with other hospitality businesses. Referrals and partnerships can provide a steady stream of quality leads. Sales Team and Follow-Up: Train your sales team to effectively manage lead management and follow-up processes. Building strong relationships with potential clients is crucial for closing deals and increasing hotel sales. Metrics and Analysis: Continuously measure the effectiveness of your lead generation efforts using key metrics. Analyze the data to understand what works best and adjust your marketing strategy accordingly. Pricing and Offers: Competitive pricing and special offers can attract potential B2B clients. Tailor your pricing strategy to meet the needs of different businesses within the hotel industry. By integrating these approaches, you can generate and close B2B hotel leads effectively, expanding your customer base and driving new customers to your hotel.

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

Join 50,237 executives from top brands like Accor, Marriott, Viceroy, Shangri-La, Rosewood, Expedia and AirBnB and get the latest innovations and insights delivered to your inbox once a month.

Transparency is our policy. Learn how it impacts everything we do.

Mission
Our mission is to speed up pace of innovation and adoption of technology in the global hotel industry to make it one of the most digitally savvy and efficient industries on the planet.
Vision
Our vision is to make Hotel Tech Report the starting point for every tech stack decision within the global hotel industry from small B&Bs to major chains.

We sell different types of products and services to technology companies to help them educate buyers, build their brand and grow their install base. These services are usually sold through bundled membership packages but are also sold a la carte and include: sponsored content, advertising, lead generation and marketing campaigns. While members do receieve many benefits to help improve their presence ranging from enhanced premium profiles to review collection services—membership status and sponsorship do not influence the HT Score ranking methodology in any way.

To learn more about our marketing services, visit our partner site

We rank products based on our proprietary ranking algorithm, the HT Score. The HT Score is an aggregated score out of 100 that is relative within each category that is intended to encapsulate key variables in the buying process including: customer ratings & reviews, partner ecosystem, integration availability, customer support, geographic reach and more.

Similar to REVPAR for hotels, the HT Score is intended to be a normalizing metric to be able to better compare different vendors. Instead of rate and occupancy, the two prinmary drivers are a blend of review quantity and average ratings. Also similar to REVPAR, the HT Score is a metric to aid in decision making but is not intended to be used as a sole factor when selecting vendors.

To learn more about the HT Score ranking methodology, visit our HT Score documentation and changelog

Maintaining independence and editorial freedom is essential to our mission of empowering hoteliers.

Core Hotel Tech Report content is never influenced by vendors and sponsored content is always clearly designated as such. Our team will only write sponsored content about products that we have either (1) demoed (2) gathered extensive user research on or (3) used ourselves.

To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research.

HTR crowd sources tens of thousands of verified reviews every year and aggregates hundreds of thousands of other data points ranging from expert recommendations to product integrations data which are instantly analyzed and made available to millions of hoteliers around the globe to discover, vet and research digital products for free on the platform to make technology decisions faster, easier and less risky-thus speeding up the pace of global innovation and adoption of technology.

Choosing the right software for your hotel depends on dozens of variables many of which can be quantified based on the characteristics of your property but many of which also come down to personal preference. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? HTR is designed to offer dynamic filters to quickly be able to personalize the data set to your characteristics. We also break down hotels into key segments/personas based on common property characteristics that typically service as indicators that drive similar product decisions which are intended to help you save time and quickly identify the best match for your hotel or portfolio.

While HTR’s data set is constantly growing making its recommendations more representative and accurate over time, our programatic recommendations based on the HT Score, data and segment popularity are intended to serve as a tool for you to leverage in the buying journey but do not replace thorough due dilligence and research. No two hotels are alike and most purchasing decisions also include personal preferences which is why we highly recommend that buyers consider a minimum of 3-5 vendors during the research processthat you get live demos and price quotes from to be able to make an informed decision.