Meliá Hotels International Deepens its Digital Leadership with Zafiro
Zafiro Cast and Zafiro TV solutions are already present in more than 3,500 rooms
Meliá Hotels International, world leader in the vacation segment and characterized by its quality service and welcoming atmosphere, goes one step further in the guest experience. The hotel group has taken advantage of digital innovation to not only transform internal processes, but also the customer experience throughout the guest journey.
“For Meliá Hotels International it is key to be able to adapt and personalize the experience for each of our clients, for this reason creating the environment and transmitting the values of each of our brands is essential. The ZAFIRO ecosystem has allowed us to configure the platform based on the needs of each brand, the modularity of the system being a key factor when it comes to achieving it and, specifically, with ZAFIRO Cast we have elevated the experience of our customers allowing them to enjoy your own audiovisual content in a simple and secure way in our hotels” Tomeu Fiol Meliá, Global Hotel Tech Director Meliá Hotels International
Among his multiple technological projects is the vision of the room as an environment in which all the elements can be personalized at the customer's will, including the television content that they can enjoy throughout their stay. For this reason, the company has long trusted in the interactive solutions of ZAFIRO by Entertainment Solutions that allow the guest to decide what to see and when to do it.
More than 3,500 rooms and 20 establishments already have ZAFIRO Cast cloud, the solution that allows guests to enjoy their own content while traveling. The rise of streaming content has favored the adaptation to the hotel environment of solutions that until recently only played a leading role in the home, such as those based on Google Chromecast technology. Security and privacy also accompany the guest during their stay through the Amazon Web Services security protocols and the automatic deletion of their data once they have checked out.
Being aware of the importance of offering its clients the technological comforts that they already enjoy in their day-to-day activities, Meliá Hotels International has opted for the implementation of ZAFIRO Cast Cloud in its different brands and locations. In fact, since 2018, all the technological projects carried out in collaboration with ZAFIRO have the solution.
ZAFIRO Cast, which adapts to the particularities of the hotel environment, allows guests to simply and safely enjoy their own content on the TV in the room. But, in addition, ZAFIRO Cast makes it possible for the hotel group to offer the service through a personalized interface adapted to the look & feel of its different brands. Thanks to the new architecture of the solution, all corporate management is centralized in a single location in a natural and friendly way. The interaction breaks down physical barriers allowing the chain to provide care and services to its users anywhere, before, during and after the stay.
The solution has had a very positive reception among clients, being used in some hotels 100% of the days and reaching more than 20 hours of daily casting. On the other hand, confirming the trend, the most used applications in all hotels have been Netflix and YouTube.
At Meliá Hotels International, TV has gone from being “one more element” in the room to becoming another key resource in the experience. With the focus on a complete personalization of the experience, the company has not only opted for ZAFIRO Cast but also for the implementation of ZAFIRO TV, an interactive platform for access to entertainment, information and personalized services.
This solution allows the guest to comfortably interact with the different hotel services, providing a contactless experience that also contributes to achieving the group's paperless objective and, therefore, goes one step further in terms of sustainability.