Nordic Choice Hotels uses Proposales to Implement Modern RFP Process, Save Time and Boost Conversions

One of the Nordics’ largest hotel groups streamlines and optimizes its RFP process with Proposales


Nordic Choice Hotels, the Nordic region’s second-largest hotel group, has rolled out Proposales and is now using the RFP platform at nearly all its 200+ properties. Known for their excellent organization of all event types, Nordic Choice Hotels began using Proposales at selected properties prior to Covid-19 and has now implemented it at scale to further refine the guest experience and drive event sales across their portfolio. 

“Proposales has allowed the sales teams at Nordic Choice Hotels to drastically reduce the time they spend on creating, editing, and following up on Proposals. With this new platform, our entire sales process has become more efficient and effective for our staff and clients. Our bottom line proves it,” says Anant Vithlani, VP of Sales at Nordic Choice Hotels. 


Proposales’ benefits for Nordic Choice Hotels

Before making the switch to Proposales, Nordic Choice Hotels had a predominantly manual RFP process in place. This involved creating and updating proposal documents and manually entering data into the PMS and CRM. On top of this, all follow-up had to be tracked manually. This approach no longer fit the group’s usual innovative way of working and limited the results the team could achieve. 

Proposales offered the ideal solution by allowing Nordic Choice Hotels’ sales teams to create, send, and e-sign perfectly branded proposals in minutes. During a short set-up period, the new platform was implemented at all their managed hotels. Now, the straightforward, module-based proposal creator and its integration with the CRM saves the team vast amounts of time on putting together and tracking their offers. Even adjusting proposals according to changing client requests is quicker now since lengthy back and forth can be avoided via the interactive system. This has considerably sped up the entire RFP process, creating an even smoother client experience and boosting conversion rates.

“Proposales has made the RFP process so much simpler for our clients and us. The platform’s intuitive proposal tool allows us to create visually appealing proposals in just a few clicks. Now, we save between 5-15 minutes per offer, and we can respond to clients more promptly than ever,” Anant explains. 


Nordic Choice Hotels’ dedication to the client experience

Nordic Choice Hotels is known as an innovator that is continuously seeking to improve processes and client experiences. By implementing Proposales, they were able to transform their RFP process and start using a more data-driven approach in their follow-up. The platform’s analytics allow them to track offers and to check in with potential clients at the ideal time. This helps the sales teams build deeper relationships with their prospects now, which gives Nordic Choice Hotels an extra edge in the competitive re-opening market. 

“It’s fantastic to be working with a partner like Nordic Choice Hotels and to see them send proposals the modern way. They’re known for always looking for new ways to innovate and offer both their guests and their team a better experience. We’re looking forward to continuing on this journey with them,” says Joakim Green, Proposales CEO and Founder.



Nordic Choice Hotels is one of the largest hotel groups based in the Nordic region, with over 200 properties in the Nordic and Baltic countries. The company offers the budget-oriented Comfort Hotel, the mid-scale Quality Hotel, as well as the upscale Clarion Hotel and Clarion Collection chains. On top of this, Nordic Choice also operates 34 independent hotels and the long-stay brand, Strawberry Living. Around the world, the group is known for its forward-thinking approach to design, technology, and sustainability. All hotels are environmentally certified according to ISO 14001.

About Proposales

Proposales allows hotels to create, send, edit and sign off on proposals the modern way. The simple tool helps hotels boost revenue at every step of the MICE & Group sales process. By using the easy drag and drop proposal creator, sales teams can put together beautiful, engaging and editable proposals in minutes. The option to include possible add-ons opens the door to effective, hassle-free event upselling and boosted revenue. Finally, the e-signature and integrations with hotel management software ensure a seamless sales process.