Oaky and Host Hotel Systems Launch Integration to Boost Revenue and Guest Experience with Smart Upselling

Oaky has joined forces with Host Hotel Systems, a leader in digitising the hotel guest experience, to offer users a free integration between their systems.


Oaky, a hyper-personalised upselling software, has joined forces with Host Hotel Systems, a leader in digitising the hotel guest experience, to offer users a free integration between their systems. 

The one-way integration between Oaky and HostPMS allows the upselling software to send automated personalised emails to all arriving guests. The system also uses real-time room availability from the PMS to ensure it promotes only available deals. 

“As Oaky is continuing its growth into dynamic markets, we have carefully selected HostPMS as a strategic partner as they are a strong leader in Portugal and Brazil. Together, we are committed to creating excellent value for our common customers!” 

Clément Dénarié, Director of Strategic Partnerships and Alliances.

This partnership will allow hoteliers to improve overall guest satisfaction, strengthen the brand experience, broaden deal distribution, and increase ancillary revenue. Since the integration lets Oaky access the guest profile, hotels will be able to take full advantage of the tool’s powerful segmentation capabilities. Travellers will receive a tailored set of offers which they will enjoy exploring to customise their stay. Consequently, guests will have a more fulfilling experience at the property and hotels will see conversion rates and upselling revenue grow. 

“We’re delighted to launch our partnership and integration with Oaky because we share the mission of creating the best possible solution for our clients. Working together gives us a new opportunity to help hotels drive more revenue while enriching the guest experience at the same time.”

João Freitas, Director of Growth & Partnerships at Host Hotel Systems.

Evidencia Belverde, a hotel managed by Amazing Evolution in Portugal has already experienced great benefits from working with both Oaky and HostPMS. 

Since using the upselling platform to email travellers at the optimal time before their trip, Evidencia has seen impressive open rates of up to 87%. The offers get 40% of guests to click through and up to 10.5% book an add-on service or an upgrade. In September 2021 alone, this automated and well-timed style of pre-arrival upselling resulted in €1,356 of ancillary revenue. 

The integration between Oaky and HostPMS will help the property continue to fine-tune its upselling programme, create more efficiencies in its operations and provide guests with an even more personalised experience. 

“Oaky makes it easy to get the right offer in front of the right guests at the optimal time. That helps us add extra value to every person’s stay. It’s been great to see how well both leisure and corporate guests respond to this. 

The integration launch between our PMS and Oaky is great news. I’m confident that both guest satisfaction and incremental revenue will further grow as a result.”

Joaquim Rocha, eCommerce & Revenue Manager at Evidencia Belverde Hotel.



Opened just outside of Lisbon, Portugal in 2013, Evidencia Belverde stands out for its modern architecture and exquisite design. Its distinctive combination of decorative art and daring design elements creates a stimulating sensory experience. The 71 spacious rooms, engaging dining concepts and an expansive wellness area transport guests to another place where time ceases to make sense and where “dolce fare niente” is imperative. The property is managed by Amazing Evolution.

About Oaky

Host Hotel Systems was founded in 1994 and focuses on the development of fully integrated technological systems for the hospitality industry. The key product is a cloud-based hotel management platform that concentrates several systems, modules and functionalities developed on a flexible and adaptable infrastructure that unfolds according to the needs and size of the hotel. Is currently present in more than 1700 clients in 12 countries.

About Oaky
Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding. Enabling hotels to leverage segmentation, personalisation, dynamic pricing and more, Oaky takes upselling services and upgrades to the next level, maximising the average spend per guest and taking the legwork out of the upselling process. Oaky is trusted by innovative hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.