Case Study

Pinemark: 35 years of doing hospitality their own way

Ricky Schoeman

Cloudbeds · September 21, 2026

Pinemark is a family-owned, 64-room hotel, guest house, and event space with more than 35 years of independent hospitality experience. With Cloudbeds, the team is bringing revenue, guest communication, training, and operations together in one place — leaving more time for the personal service that defines the brand.

Why it matters: As Pinemark expands into hospitality management and new accommodation concepts, Cloudbeds gives the team a scalable operational foundation without adding unnecessary complexity. Automation handles routine work while staff stay focused on guests, revenue opportunities, and growing the business.

Cloudbeds brings PMS, Groups, Revenue Management, Guest Experience, and staff training into a connected platform, helping Pinemark identify demand, automate guest communication, simplify onboarding, and manage growth without piecing together multiple systems.

Top 3 Core Objectives: Pinemark wanted technology that could support an evolving independent hospitality business while preserving the freedom and personal service at the heart of its brand. The team needed to simplify its tech stack, make better use of revenue opportunities, and spend less time on routine tasks.

Simplify the tech stack: Replace disconnected tools with an all-in-one platform that could support the hotel’s core operations, groups, revenue management, and guest communications as the business expanded.
Identify revenue opportunities: Gain better visibility into changes in booking velocity, occupancy, and event-driven demand so the team could recognize high-opportunity dates and adjust rates more quickly.
Automate routine guest communication: Use automated messaging to answer common questions and maintain direct communication throughout the guest journey, including with guests originally acquired through OTAs.

"There’s so much that goes into managing a property. If you can make your tech stack the easy part, it gives you more time for the other things."

Courtney Cronin

General Manager

👍 General Manager Courtney Cronin said that For Pinemark, simplifying technology means creating more space for the work that makes independent hospitality distinctive.:

"There’s so much that goes into managing a property. If you can make your tech stack the easy part, it gives you more time for the other things."

⚖️ The selection process: During their research process, Courtney Cronin evaluated Cloudbeds's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Cloudbeds was the best fit solution:

General Manager Courtney Cronin said, about their decision: "We liked that Cloudbeds was kind of an all-in-one product versus trying to hodgepodge together a channel manager and all these different things"

📈 The results: Cloudbeds has helped Pinemark make technology one less thing to manage. With routine processes automated and commercial insights easier to access, the team has more time to focus on guests, revenue strategy, and the next stage of the Pinemark brand.

One connected platform for PMS, Groups, Revenue Intelligence, Guest Experience, and training
Automated demand insights flag changes in booking velocity and occupancy, helping the team identify dates where rates may need adjusting
Automated guest messaging reduces repetitive front-desk questions and keeps staff focused on face-to-face hospitality