Summer 2025: Paris Seals Its Role as the Driving Force of French Hospitality Beyond the Olympic Effect
Hotel bookings in France during summer 2025 point to a stabilized market and, more importantly, continued growth in the country's capital
The Olympic Games in the summer of 2024 created an unprecedented boom for hospitality, with bookings up 43% in Paris and 39% across France, according to data from SiteMinder, the world’s leading hotel guest acquisition and revenue platform. One year on, the question remained: would that peak leave a void in its wake?
The figures for summer 2025 (June–August) show instead a stabilization of the market and, more importantly, continued growth in the country’s capital. Across France, hotel bookings held steady (-0.99%) and prices remained strong at around €242 per night. But Paris performed better than in 2024 over the same June–August period, despite the absence of a global event, with bookings up 6.64% and average rates up 1.38%. The capital did not simply benefit from a one-off opportunity: it has consolidated its lasting appeal among both domestic and international guests.
The post-summer period confirms this momentum. In September, bookings jumped 11.3% in Paris and 7.78% nationwide. This trend reflects both the resilience of the Paris market and a broader movement towards the deseasonalization of tourism, already visible in other European destinations such as Spain. Domestic travelers remain predominant, but the influx of British, German, American, Italian and Australian visitors highlights France’s international appeal beyond major events.
“The Olympic Games created a spectacular peak in 2024, but summer 2025 demonstrates that the momentum of French hospitality is now built to last. Paris is the best example, with rising bookings and rates reinforcing its role as an international showcase. Beyond major events, the capital is establishing itself as a destination capable of sustaining high levels of demand, driven by both leisure and business travel. For hoteliers, this stability is a valuable opportunity, as it enables them to better anticipate and maximise their revenues. That is precisely what we are seeing through our platform, which helps properties transform travellers’ ongoing interest into long-term income,” says Killian Defois, Country Manager – France at SiteMinder.
