Wishbox Announces Rebranding as it Changes its Name to Duve

Wishbox has unveiled a new name, new logo, and new product release as part of an extensive rebranding initiative aimed at modernizing guest experience possibilities.


Wishbox, a leading end-to-end guest experience platform, has completed an extensive rebranding effort in response to accelerated company growth following widespread tech adoption by hotels in light of the global pandemic. At the heart of this rebranding is the update of the company name to Duve and an upgrade to the company logo and website.

Over the past few months, Duve (formerly Wishbox) has been experiencing local and international growth, totaling at 150 new hotels worldwide including a take over of 25% of the Israeli hotel market as the demand for a contactless, digital experience expands. As Israel is one of the first countries to re-open hospitality, these findings are of particular importance.

This growth reflects the increasing recognition by hotels that adopting digital solutions is the key to optimizing the guest experience, improving business performance and increasing profitability. With most of the local Israeli hospitality market open and occupancy rates reaching 50%-70%, hotels are already successfully operating using digital solutions. 

“Hotels are opening with a different state of mind, they have been more open about technology adoption and are enjoying the results,” said David Mezuman, CEO. “Urban hotels were surprised to discover how easily they were able to sell out on services and activities. In addition, the hotels we work with were able to reduce waiting time at reception during peak hours from 20 min to 3 minutes and completely transform the arrival experience.”

The company has experienced rapid growth and responded with a new brand, signifying the reinvention of the digital hotel. With Duve, all of the latest guest management technologies – online check-ins, guest app, mobile keys, itinerary experiences, personalized automated messages, and much more – are accessible to hotels of any size. 

By adopting digital solutions, hotels can create and deliver tailored, data-driven experiences that connect people to their hotel.  “It’s a major milestone for the company, as tech adoption accelerates and presents a unique opportunity for the Duve brand to become synonymous with the technology powering digital engagement for hotels” said David Mezuman, CEO, adding “Our new brand and evolving positioning perfectly illustrates our product as a people-centric platform, based on the voice & expertise of hoteliers allowing them to embed digital solutions without compromising the quality experience given by the hotel”

Operational and product news in conjunction with this rebranding announcement:

  •  Along with the execution of the changes associated with rebranding, the platform launched guest profile segmentation. This release adds extra management capabilities for hotels, allowing them to send personalized offers and messages via WhatsApp, SMS and email, based on smart segments. 

  • A brand-new reseller program targeting large agencies and integrators has been created to grow the channel and deliver mutually-beneficial collaboration.


Duve is an end-to-end guest management system helping hoteliers digitize their hotel processes, increase profitability, improve performance, and offer an elevated guest experience. The platform allows hoteliers to achieve an elevated contactless guest experience, provide upsell services and personalize their communication with guests, without compromising on quality. The platform is intuitive, operating as a modern layer to the core hotel systems. Duve is trusted by hotels worldwide, operates in over 60 countries and integrates with over 70 PMS’s & CM systems and translates to 13 languages.