10 Best Gourmet Marketing Alternatives 2026
Direct Booking Tools
0 
HT Score
Hotel Metrics, the first of its kind, tracks customer behavior from the initial Interaction to booking, giving hotels unprecedented insights and a renewed perspective on marketing.
Hotel Metrics by Gourmet Marketing
Hotel Metrics is an advanced marketing analytics platform purpose-built for independent hotels. Developed by Gourmet Marketing, the tool offers hoteliers end-to-end visibility into the entire guest journey—from first website visit to final booking—empowering marketing teams with the insights needed to drive more direct reservations and improve campaign performance.
Unlike traditional analytics tools that silo data by channel, Hotel Metrics unifies multi-channel marketing activity into a single, easy-to-understand funnel view. It tracks user behavior across all touchpoints—including paid ads, email campaigns, website interactions, and booking engines—giving hotels a complete picture of how guests engage before they convert.
With this full-funnel transparency, Hotel Metrics helps hotels:
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Identify drop-off points in the booking journey to reduce friction and increase conversion rates
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Attribute bookings to the right channels, campaigns, and keywords with greater accuracy
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Understand guest behavior patterns to inform smarter marketing decisions
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Optimize marketing spend by focusing on initiatives that drive measurable ROI
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Benchmark performance over time and spot trends across campaigns, seasons, or audience segments
By connecting the dots between marketing efforts and real revenue impact, Hotel Metrics enables hotels to move beyond guesswork and make data-driven decisions that grow direct bookings and profitability
Recommended by 1 hoteliers
10 Alternatives & Competitors to Gourmet Marketing
#1
The Guestbook
Direct Booking Tools
96
HT Score
Amplify the efficacy of your direct booking efforts with The Guestbook’s Cash Rewards Suite. There’s good reason why Amazon, Apple, Target, and most major credit cards have chosen cash back as the sole rewards currency to drive business results: it’s the #1 preference of consumers, and it drives significant incremental profitability. Founded in 2014 by long-time hoteliers, The Guestbook leverages innovative technologies and extensive knowledge of the hospitality industry to help independent hoteliers increase direct bookings. It provides over 850 of the world’s savviest hotel teams a more rewarding way to boost net revenue.
Reviewers say compared to Gourmet Marketing, The Guestbook is
- More features
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
VP of Hotel Marketing & Distribution
#2
Userguest
Direct Booking Tools
81
HT Score
Userguest helps hotels grow direct bookings by connecting AI-driven acquisition with conversion optimisation.
AdsPlus attracts high-intent travellers through automatically generated and optimised paid campaigns across multiple ad platforms, while ConvertPlus increases conversion through real-time onsite personalisation based on visitor behaviour and booking intent.
Together, AdsPlus and ConvertPlus optimise the entire journey from click to conversion, helping hotels reduce OTA dependency and generate more profitable direct bookings while integrating seamlessly with existing booking engines and hotel tech stacks.
Reviewers say compared to Gourmet Marketing, Userguest is
- Better for: Extended Stay & Serviced Apartments
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Less features
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#3
Blastness
Direct Booking Tools
0
HT Score
Streamline the management of quotations from direct channels such as email, phone calls, and walk-ins. Elevate your customer experience and watch your efficiency soar with our advanced Customer Relationship Management tool.
With our CRM, you can consolidate multiple offers into a single, compelling proposal, transform them into an engaging mini-site, and send them via email or WhatsApp—all in just a few clicks.
Experience simplified operations and enhanced guest satisfaction. Our CRM solution ensures that every interaction is smooth and efficient, leading to higher conversion rates and delighted customers.
Reviewers say compared to Gourmet Marketing, Blastness is
- More features
- Better for: Boutique Hotels, Branded Hotels, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Luxury Hotels
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Other, Resorts
RECENT HOTELIER RECOMMENDATIONS
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#4
Hotelchamp
Direct Booking Tools
80
HT Score
Build effective, personalised messaging with conversion focussed templates that engage your guests and encourage them to book direct with you. Show them why they should book with you and convert them on your direct channel. Designed for ease of use while giving you in-depth customisation and personalisation options.
Reviewers say compared to Gourmet Marketing, Hotelchamp is
- More features
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#5
Journey Loyalty
Direct Booking Tools
Journey is the guest identity and loyalty platform built for hospitality brands. We unify a guest’s profile, preferences, and rewards into a single, portable wallet that works across properties and partner experiences—so you can recognize every guest, personalize every touchpoint, and reward every action (not just the stay). Journey plugs into your existing stack (PMS, POS, booking engine, CRM/CDP) to activate first-party data in real time, automate targeted offers, and prove lift in direct bookings, spend, and retention. All while providing a consumer digital, mobile first experience that tells the story of your brand and provides an experience that elevates their stay. The Journey Loyalty program helps you attract more guests who book directly with your property, because of both understanding they will receive an elevated experience while also maximizing the value and potential benefits from Journey.
#6
LaaSie.ai
Direct Booking Tools
22
HT Score
LaaSie incentivizes conversion and retention by personalizing rewards that are instantly gratifying (e.g. complimentary Uber, VIP Experience, etc.). With our 3 core AI features, (Personalization, Optimization and Segmentation), our recommendation engine surfaces the optimal mix of incentives to match each user's preference. As such, we have driven over $500 million in direct bookings. for our hotel partners.
Reviewers say compared to Gourmet Marketing, LaaSie.ai is
- More features
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
Director Of Revenue Management in New York (United States)
Complex Director of Revenue in Hayward (United States)
#7
Triptease
Direct Booking Tools
70
HT Score
Triptease Messages is a hotel-specific tool that makes personalization easy across websites and booking engines, helping hotels to increase direct bookings by letting them creating web experiences that make every guest feel like an individual - resulting in up to 5x better web conversion rates.
Triptease Messages is part of and powered by the Triptease Data Marketing Platform - a full funnel marketing solution built for hotels that combines a unique industry-specific dataset with the power of AI to deliver targeted, personalized campaigns across multiple marketing channels.
Triptease helps hoteliers to evoke emotion, build trust and drive urgency through highly targeting messaging, personalized web journeys and integrated campaigns that are set up in minutes - with no need for any technical expertise.
Reviewers say compared to Gourmet Marketing, Triptease is
- More features
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
Director of Sales and Marketing in Agadir (Morocco)
Web & Communications Manager in Porto Ercole (Italy)
#8
Reguest
Direct Booking Tools
79
HT Score
Re:Guest is the most advanced hotel CRM on the market, designed to revolutionize sales and marketing communication at every stage of the guest journey. At the heart of Re:Guest lies its Sales Cycle that maximizes revenue potential by storing and using guest data for personalization and optimizing the sales of rooms and additional services. With Re:Guest, you can create tailored offers that drive bookings, automate the process of creating and sending these offers, and leverage upselling opportunities to boost additional revenue. Seamless communication via Messenger, WhatsApp and E-Mail keeps guests engaged, while real-time statistics provide actionable insights to refine your strategy. Re:Guest Sales ensures every step is a step toward maximizing profitability.
Reviewers say compared to Gourmet Marketing, Reguest is
- More features
- Better for: Branded Hotels, Extended Stay & Serviced Apartments
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, City Center Hotels, Airport/Conference Hotels, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Other, Resorts, RV Parks & Campgrounds
- Fewer press mentions
RECENT HOTELIER RECOMMENDATIONS
#9
The Hotels Network
Direct Booking Tools
100
HT Score
The Hotels Network offers hotels the technology to increase their direct bookings, up to an extra 40%, by adding a layer of tools to the website and booking engine: – Price Comparison Widget – Reviews Widget – Smart Notes – Saved Searches – Exit Abandonment Messaging Besides improving conversion, The Hotels Network’s second product increases website traffic, by combining retargeting and personalisation: Bring back visitors who don’t convert, and personalise the website for those users that come back.
Reviewers say compared to Gourmet Marketing, The Hotels Network is
- More features
- More press mentions
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
RECENT HOTELIER RECOMMENDATIONS
#10
Smart Host GmbH
Direct Booking Tools
90
HT Score
With the Smart Host offer manager, you can answer booking requests from your guests in an optimized way and in no time at all. By bundling all information in one place and responding directly to concerns and requests from there, you always maintain an overview.
Smart communication for hoteliers and guests.
Simple. Automated. Profitable.
Reviewers say compared to Gourmet Marketing, Smart Host GmbH is
- More features
- Worse at support
- Slower to reach ROI
- Harder to use
- Less highly recommended
- Worse for: Bed & Breakfast & Inns, Boutique Hotels, Branded Hotels, Casinos, City Center Hotels, Airport/Conference Hotels, Extended Stay & Serviced Apartments, Hostels, Limited Service & Budget Hotels, Luxury Hotels, Motels, Other, Resorts, RV Parks & Campgrounds, Vacation Rentals & Villas
- Fewer press mentions
RECENT HOTELIER RECOMMENDATIONS
What hoteliers in United States are checking out
Backed by 60,000+ verified hotel software reviews
Director of Sales, Marketing & Revenue