By only focusing on the overall rating of your hotel, you can be affected by the whims of an algorithm change. But by having a more holistic approach to your reputation online, you can make your hotel more attractive to people searching on review websites. What many hoteliers don’t realize is that being #1 isn’t the only way to succeed. While ranking higher than a competitor gives you an edge, there are other factors that affect what a person browsing hotels thinks of your business.

• TripAdvisor's current ranking algorithm
• Factors that impact actual booking behaviors
• How hotels can use their reputation to earn more bookings