Email deliverability guide for hoteliers

Overview

What's the point of executing your top-notch email marketing strategy if none of your emails find their way to the inbox? That's where email deliverability comes in! Your emails are useless if they never see the light of day! That's why all good marketers have a solid grasp of email deliverability. It influences the rate at which your emails avoid the spam filter and make it to the inbox. Optimizing your email program will give your email the greatest chance of landing in the inbox. Here’s what you need to do to keep your emails out of spam and in front of your customers and prospects. Exceptional deliverability is within your reach!

What You'll learn

• Maintain a quality database;
• Get permission;
• Preserve your reputation;
• Know your authentication;
• Communicate consistently