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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
REPORT
Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing
Created in Collaboration with
Sojern
Overview
One of the toughest challenges facing the hotel industry is the ever-increasing need to drive direct bookings. One important, and often overlooked, aspect in the effort to drive bookings, is how effectively a property’s website encourages travelers to convert. Hotels that make a concerted effort to spend time and money on their websites benefit from an increase in direct sales, an enhanced brand image, and as a result, profitability.
What You'll learn
- Clear explanations of digital topics and terms, such as SEO and programmatic advertising
- Tips on using content and imagery to highlight your property’s best assets
- How to attract more potential guests to your website with online advertising
DOWNLOAD THE GUIDE
Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing
Want to talk to a Digital Marketing Agencies expert?
As the official sponsor of this guide, the Sojern team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Digital Marketing Agencies and which is right for your hotel.
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Want to talk to a Digital Marketing Agencies expert?
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