REPORT

SEO VS. SEM: Fundamentals of Search Engine Optimization and Marketing

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Overview

Search engine optimization (SEO) and search engine marketing (SEM) are both essential components of your digital marketing strategy. While they are often used in tandem, they also serve different purposes. A lot of the success comes down to understanding how to best utilize each tactic to drive bookings, attract new guests and increase brand awareness. In our latest guide, we breakdown the differences and nuances between these two digital marketing pillars by intention, investment, and metrics. Discover how to get the most out of your marketing budget while optimizing organic search and paid placements.

What You'll learn

  • Learn when to pick between SEO and SEM
  • Fully understand the advantages of SEO
  • Fully understand the advantages of SEM
  • Learn how to make both SEO and SEM work for your hotel

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