Predicting the future is impossible and attempting it might seem like folly. But as in most cases, it is the process – not the outcome – that matters more. For hotel leaders, anticipating consumer trends and seeking innovations that enhance guest experiences are vital exercises that need to be practiced diligently. Now, more than ever – with the coming wave of disruptive technologies – taking these steps helps ensure success tomorrow.

• Perspectives from 150 hotel operators
• Consumer trends and innovation report
• Artificial intelligence overview
• The impact of driverless cars on the hotel industry