10 Direct Channel KPIs Every Hotelier Needs to Know
Overview
Direct bookings are paramount for hotel brands to succeed, but performance management of this channel is often not sufficient. Data analytics can help you better understand your direct channel results, but the real value comes from being able to see how your brand compares to the market to identify opportunities for growth. With hotel benchmarking, hoteliers can use valuable competitive insights to make better informed decisions and take action where it matters most. In this guide, you will learn about a KPI framework which explains the top 10 metrics to focus on when measuring your hotel brand's direct channel performance.
What’s Inside- Total Website Conversion
- Visitor to BE
- BE to Booking
- Average Daily Revenue
- Direct Occupancy Rate
- RevDirect
- Disparities Frequency
- Disparities Amount
- Demand
- DBI (Direct Booking Index)
