eBook: Embracing Total Revenue Management

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"Total hotel revenue optimisation (THRO) is especially important topic for hoteliers to explore in the recovery period. This means using revenue management techniques in all revenue-generating operations such as F&B, spa, and recreation.” Marta Varela, Revenue Management Lecturer

What You'll learn

  • Taking revenue optimisation beyond the rooms department
  • Restaurant revenue optimisation: THRO in the F&B department
  • Spa revenue optimisation: THRO in the Spa department
  • Room revenue optimisation: THRO in the rooms and housekeeping
  • department

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