REPORT

Upselling Success: How Hotels Can Use Data to Personalize Upsells, Improve the Guest Experience, & Maximize Revenue

Created in Collaboration with

Plusgrade

More than 250,000+ hoteliers leverage HTR to optimize their tech stack every month logoMarriot

Overview

93% of hotel guests have purchased an ancillary, yet upselling is still underused across the industry. This report explores what guests actually want, when they're most likely to convert, and how loyalty members behave differently. Based on a survey of 2,000 travelers across six countries, it offers clear, data-backed takeaways for driving more revenue without compromising the guest experience. Download the report to see where the real upsell opportunities are.

What You'll learn

93% of hotel guests have purchased at least one ancillary product or service
Guests are 24–48% more likely to pay for room upgrades at check-in versus booking
Loyalty program members are up to 56% more likely to pay for upsells
68% of guests are likely to pay for a better view, and 61% for enhanced room amenities
Younger travelers prioritize mobile-first offers and digital upselling experiences

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Upselling Success: How Hotels Can Use Data to Personalize Upsells, Improve the Guest Experience, & Maximize Revenue

Want to talk to a Upselling Software expert?

As the official sponsor of this guide, the Plusgrade team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Upselling Software and which is right for your hotel.

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Want to talk to a Upselling Software expert?

As the official sponsor of this guide, the Plusgrade team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Upselling Software and which is right for your hotel.