Upselling Success: How Hotels Can Use Data to Personalize Upsells, Improve the Guest Experience, & Maximize Revenue

Overview

93% of hotel guests have purchased an ancillary, yet upselling is still underused across the industry. This report explores what guests actually want, when they're most likely to convert, and how loyalty members behave differently. Based on a survey of 2,000 travelers across six countries, it offers clear, data-backed takeaways for driving more revenue without compromising the guest experience. Download the report to see where the real upsell opportunities are.

What You'll learn

• 93% of hotel guests have purchased at least one ancillary product or service
• Guests are 24–48% more likely to pay for room upgrades at check-in versus booking
• Loyalty program members are up to 56% more likely to pay for upsells
• 68% of guests are likely to pay for a better view, and 61% for enhanced room amenities
• Younger travelers prioritize mobile-first offers and digital upselling experiences