Real-time rate intelligence from the industry's leading rate shopping and market intelligence solution
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STR
0.0 (0 REVIEWS)
HT Score
0 out of 100
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STR
Unranked in Rate Shopping
STR is the leading provider of data benchmarking and analytics for the global hospitality industry, providing confidential, reliable, accurate and actionable information to help clients fuel business growth.
Not yet recommended by any hotels
STR has 0 reviews from United States so we’re unable to verify that they operate in your local market.
What is STR?
Founded in 1985 | Headquarters in Hendersonville, TN | 681 employees
STR is a data benchmarking and analytics platform specifically designed for the global hospitality industry.
**1. AI summary reviews:**
STR provides invaluable, data-driven insights by collecting and analyzing detailed performance metrics from over 70,000 hotels globally, encompassing 9.2 million rooms. By utilizing STR's comprehensive reports, hoteliers can benchmark their performance against competitors in 180 countries, ensuring they have reliable and actionable information to make strategic business decisions.
**2. AI summary recommendations:**
STR empowers businesses in the hospitality industry to enhance their market strategies with accurate data analytics. This platform is essential for understanding market trends, identifying growth opportunities, and optimizing occupancy rates and room pricing. It allows hotels to stay competitive by offering data that is confidential, reliable, and actionable.
**3. STR company writeup:**
Founded in 1985, STR stands as the leading provider of data benchmarking and analytics for the global hospitality industry. Serving 70,000 hotels across 180 countries, STR offers comprehensively reliable and actionable performance metrics that aid businesses in strategizing and competing effectively in their markets. With corporate headquarters in Hendersonville, Tennessee, and an international hub in London, England, STR’s expansive presence ensures unmatched marketplace insights, facilitating informed decision-making and market growth for hotel operators worldwide.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of STR products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
STR Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
STR Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by STR
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
STR's Provided Description:
"70,000 hotels. 9.2 million rooms. 180 countries. Unrivaled marketplace insights. STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. Founded in 1985, STR’s presence has expanded to 15 countries, with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England."
FAQs
Features
Competitor Tracking & Benchmarking
4/5 features
Parity Monitoring
4/5 features
Data Granularity
4/5 features
Performance Reporting & Analytics
4/5 features
Other
0/1 features
Q2 '26 Rate Shopping Survey Insights
Is STR a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 13
Mid-sized
94%
(643)
Lighthouse is a top Rate Shopping pick among mid-sized hotels on HotelTechReport, with hoteliers pointing to live rate shopping across multiple OTAs and channels, plus quick parity checks when compset prices move.
#1
of 13
Small
95%
(111)
Lighthouse is a top Rate Shopping pick among small hotels on HotelTechReport, with hoteliers pointing to live shops and the ability to sort by room type, LOS, best flex, and closed inventory. They say it helps them spot when competitors move rates or shut out dates.
#1
of 9
Large
95%
(365)
Lighthouse is a top Rate Shopping pick among large hotels on HotelTechReport, because reviewers point to the primary and secondary compset setup plus rate history for tracking when competitors change prices and spotting parity issues.
Mid-sized
94%
(643)
#1
of 13
Lighthouse is a top Rate Shopping pick among mid-sized hotels on HotelTechReport, with hoteliers pointing to live rate shopping across multiple OTAs and channels, plus quick parity checks when compset prices move.
Small
95%
(111)
#1
of 13
Lighthouse is a top Rate Shopping pick among small hotels on HotelTechReport, with hoteliers pointing to live shops and the ability to sort by room type, LOS, best flex, and closed inventory. They say it helps them spot when competitors move rates or shut out dates.
Large
95%
(365)
#1
of 9
Lighthouse is a top Rate Shopping pick among large hotels on HotelTechReport, because reviewers point to the primary and secondary compset setup plus rate history for tracking when competitors change prices and spotting parity issues.
Rank
Hotel type
Popular alternatives
#1
of 15
Boutique Hotels
95%
(510)
Lighthouse is a top Rate Shopping pick among boutique hotels on HotelTechReport, with reviewers valuing live shops, room type shopping and mapping, and the rate history that shows when competitors move prices.
#1
of 14
Luxury Hotels
96%
(555)
Lighthouse is a top Rate Shopping pick among Luxury hotels on HotelTechReport, with hoteliers valuing real-time rate shopping plus the ability to spot parity gaps and open a screenshot and landing page to verify where an OTA discrepancy came from.
#1
of 11
Resorts
95%
(378)
Lighthouse is a top Rate Shopping pick among resort hotels on HotelTechReport, with live shops, compset comparisons, and the ability to drill into room type, LOS, and rate changes when pricing shifts fast.
Boutique Hotels
95%
(510)
#1
of 15
Lighthouse is a top Rate Shopping pick among boutique hotels on HotelTechReport, with reviewers valuing live shops, room type shopping and mapping, and the rate history that shows when competitors move prices.
Luxury Hotels
96%
(555)
#1
of 14
Lighthouse is a top Rate Shopping pick among Luxury hotels on HotelTechReport, with hoteliers valuing real-time rate shopping plus the ability to spot parity gaps and open a screenshot and landing page to verify where an OTA discrepancy came from.
Resorts
95%
(378)
#1
of 11
Lighthouse is a top Rate Shopping pick among resort hotels on HotelTechReport, with live shops, compset comparisons, and the ability to drill into room type, LOS, and rate changes when pricing shifts fast.
Rank
Region
Popular alternatives
#1
of 11
Europe
95%
(420)
Lighthouse is a top Rate Shopping pick among Europe hoteliers on HotelTechReport because it shows clear rate parity and live competitor changes, with one reviewer calling out a “quick overview” that helps them act on pricing fast.
#1
of 8
Asia Pacific
94%
(280)
Lighthouse is a top Rate Shopping pick among Asia Pacific on HotelTechReport, with reviewers pointing to live rate updates and "quick pricing decisions" when compset rates move. Hoteliers like seeing competitor prices, rate trends, and market demand in one place.
#1
of 7
North America
96%
(344)
Lighthouse is a top Rate Shopping pick among North America on HotelTechReport, with hoteliers valuing live shops, length-of-stay comparisons, and the ability to see brand and OTA rates on one screen.
Europe
95%
(420)
#1
of 11
Lighthouse is a top Rate Shopping pick among Europe hoteliers on HotelTechReport because it shows clear rate parity and live competitor changes, with one reviewer calling out a “quick overview” that helps them act on pricing fast.
Asia Pacific
94%
(280)
#1
of 8
Lighthouse is a top Rate Shopping pick among Asia Pacific on HotelTechReport, with reviewers pointing to live rate updates and "quick pricing decisions" when compset rates move. Hoteliers like seeing competitor prices, rate trends, and market demand in one place.
North America
96%
(344)
#1
of 7
Lighthouse is a top Rate Shopping pick among North America on HotelTechReport, with hoteliers valuing live shops, length-of-stay comparisons, and the ability to see brand and OTA rates on one screen.
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STR Reviews Summary
Not yet recommended
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A
Recommended by
Achievements
This vendor's trending score is rising, STR is the #18 most trending product in the Rate Shopping category (out of 35) and the #986 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSTR’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
STR Pricing
Pricing Available By Request
STR has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Hotelier Rating
Looking for specific info?
It looks like STR is not recommended by any hotels
Check out the top 10 most recommended STR alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
RMS Cloud, a global provider of property management software integrated with STR in 2019 after recognising an opportunity that could benefit our mutual clients. STR eliminate the time-consuming process of manually entering data each day, increasing hotel staff productivity. It saves our hoteliers a lot of time and crucially gives those who contribute access to high-quality industry data that enables them to make better informed, data-driven decisions.
Showing all answers to: "What does this product or service do well?"
RMS Cloud, a global provider of property management software integrated with STR in 2019 after recognising an opportunity that could benefit our mutual clients. STR eliminate the time-consuming process of manually entering data each day, increasing hotel staff productivity. It saves our hoteliers a lot of time and crucially gives those who contribute access to high-quality industry data that enables them to make better informed, data-driven decisions.
Question:
What differentiates this product or service from the competition?
Answer:
STR provides a valuable analytical tool to help hoteliers and other accommodation providers understand their market and benchmarking for their property against the competitor set. In the evolving post-COVID world, ensuring that your product is priced and positioned correctly against your competitors is a critical path to the road to recovery; therefore the service that STR provide is paramount to helping our customers thrive in the new normal.
Showing all answers to: "What differentiates this product or service from the competition?"
STR provides a valuable analytical tool to help hoteliers and other accommodation providers understand their market and benchmarking for their property against the competitor set. In the evolving post-COVID world, ensuring that your product is priced and positioned correctly against your competitors is a critical path to the road to recovery; therefore the service that STR provide is paramount to helping our customers thrive in the new normal.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
STR is a free benchmarking tool that helps clients reach their goals, such as scaling their business or driving revenue. The also offer a paid subscription model for hoteliers looking to gather enhanced intelligence.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
STR is a free benchmarking tool that helps clients reach their goals, such as scaling their business or driving revenue. The also offer a paid subscription model for hoteliers looking to gather enhanced intelligence.
Recommended by
Peter Ferris
Director of Global Sales and Marketing
@
RMS Cloud
Peter Ferris
Director of Global Sales and Marketing
@
RMS Cloud
Are you a consultant or vendor that recommends STR?
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STR Integrations
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|---|---|---|
This integration hasn’t been verified by STR yet.
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Support
Unverified
STR has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Ease of Use
0.0/5
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