Real-time rate intelligence from the industry's leading rate shopping and market intelligence solution
Operations
![]()
![]()
Popular in Operations
POPULAR SEARCHES
Best Property Management Systems of 2026
Your hotel's core operating system to effortlessly manage bookings, guest experiences, and operations.
Best Staff Collaboration Tools of 2026
Enhance team collaboration with real-time messaging, task sharing, and centralized updates across departments.
Best Hotel Accounting Software of 2026
Tools to manage your hotel's accounting, budgeting and financial planning.
FEATURED APPS
Revenue Management
![]()
![]()
Popular in Revenue Management
POPULAR SEARCHES
Best Revenue Management Systems of 2026
Maximize revenue with dynamic pricing, demand forecasting, and automated data insights.
Best Channel Managers of 2026
Hotel distribution software that syncs rates, availability and inventory across 3rd party channels
Best Business Intelligence of 2026
Say goodbye to spreadsheets and leverage modern BI tools to visualize your data and uncover hidden insights.
FEATURED APPS
Marketing
![]()
![]()
Popular in Marketing
POPULAR SEARCHES
Best Hotel CRM & Email Marketing of 2026
Turn guest data into action with personalized offers, targeted communication, and automated workflows.
Best Booking Engine of 2026
The eCommerce shopping cart for your hotel's website.
Best Hotel Metasearch Management Software of 2026
Setup, manage and optimize advertising campaigns across channels to drive direct bookings.
FEATURED APPS
Guest Experience
![]()
![]()
Popular in Guest Experience
POPULAR SEARCHES
Best Hotel Guest Apps of 2026
Enhance stays with a guest app offering amenities info, messaging, mobile ordering, and upsell opportunities.
Best Contactless Check-in of 2026
Empower guests with easy online check-in, digital authorizations, and seamless upsells.
Best Guest Messaging Software of 2026
Connect with guests instantly through real-time messaging, automated responses, and seamless communication.
FEATURED APPS
Sorry, this functionality is only available for verified hoteliers
The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
STR
0.0 (0 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
STR
Unranked in Rate Shopping
STR is the leading provider of data benchmarking and analytics for the global hospitality industry, providing confidential, reliable, accurate and actionable information to help clients fuel business growth.
Not yet recommended by any hotels
STR has 0 reviews from Bangladesh so we’re unable to verify that they operate in your local market.
What is STR?
Founded in 1985 | Headquarters in Hendersonville, TN | 681 employees
STR is a data benchmarking and analytics platform specifically designed for the global hospitality industry.
**1. AI summary reviews:**
STR provides invaluable, data-driven insights by collecting and analyzing detailed performance metrics from over 70,000 hotels globally, encompassing 9.2 million rooms. By utilizing STR's comprehensive reports, hoteliers can benchmark their performance against competitors in 180 countries, ensuring they have reliable and actionable information to make strategic business decisions.
**2. AI summary recommendations:**
STR empowers businesses in the hospitality industry to enhance their market strategies with accurate data analytics. This platform is essential for understanding market trends, identifying growth opportunities, and optimizing occupancy rates and room pricing. It allows hotels to stay competitive by offering data that is confidential, reliable, and actionable.
**3. STR company writeup:**
Founded in 1985, STR stands as the leading provider of data benchmarking and analytics for the global hospitality industry. Serving 70,000 hotels across 180 countries, STR offers comprehensively reliable and actionable performance metrics that aid businesses in strategizing and competing effectively in their markets. With corporate headquarters in Hendersonville, Tennessee, and an international hub in London, England, STR’s expansive presence ensures unmatched marketplace insights, facilitating informed decision-making and market growth for hotel operators worldwide.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of STR products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
STR Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
STR Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by STR
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
STR's Provided Description:
"70,000 hotels. 9.2 million rooms. 180 countries. Unrivaled marketplace insights. STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. Founded in 1985, STR’s presence has expanded to 15 countries, with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England."
FAQs
Capabilities
STR doesn’t have any benefits or use cases available
Features
Competitor Tracking & Benchmarking
4/5 features
Parity Monitoring
4/5 features
Data Granularity
4/5 features
Performance Reporting & Analytics
4/5 features
Other
0/1 features
Q1 '26 Rate Shopping Survey Insights
Is STR a good fit for your hotel?
Rank
Hotel size
Popular alternatives
#1
of 13
Mid-sized
95%
(650)
Medium hotels say that Lighthouse's Rate Shopping tool, according to verified HotelTechReport reviews, effectively simplifies market analysis and pricing strategies. Its user-friendly interface provides consistent, accurate, real-time data and supports agile decision-making, enhancing competitive positioning and revenue strategies.
#1
of 12
Small
95%
(111)
Small hotels say that Lighthouse's Rate Shopping tool stands out for its intuitive interface, real-time competitor price analysis, and swift customer support, based on verified HotelTechReport reviews. These features help Small hotels optimize pricing effectively and adapt strategies quickly.
#1
of 9
Large
95%
(357)
Large hotels say that Lighthouse's Rate Shopping, as reflected in verified HotelTechReport reviews, is favored for providing real-time competitor insights and user-friendly dashboards. These features support quick, informed pricing decisions, often highlighting competitive positioning and market trends, crucial for larger operations.
Mid-sized
95%
(650)
#1
of 13
Medium hotels say that Lighthouse's Rate Shopping tool, according to verified HotelTechReport reviews, effectively simplifies market analysis and pricing strategies. Its user-friendly interface provides consistent, accurate, real-time data and supports agile decision-making, enhancing competitive positioning and revenue strategies.
Small
95%
(111)
#1
of 12
Small hotels say that Lighthouse's Rate Shopping tool stands out for its intuitive interface, real-time competitor price analysis, and swift customer support, based on verified HotelTechReport reviews. These features help Small hotels optimize pricing effectively and adapt strategies quickly.
Large
95%
(357)
#1
of 9
Large hotels say that Lighthouse's Rate Shopping, as reflected in verified HotelTechReport reviews, is favored for providing real-time competitor insights and user-friendly dashboards. These features support quick, informed pricing decisions, often highlighting competitive positioning and market trends, crucial for larger operations.
Rank
Hotel type
Popular alternatives
#1
of 15
Boutique Hotels
95%
(504)
Boutique hotels say that Lighthouse's Rate Shopping is highly valued due to its ease of use, real-time competitive insights, and effective support, as noted in verified HotelTechReport reviews. These features are crucial for boutique properties seeking to optimize pricing strategies efficiently.
#1
of 14
Luxury Hotels
96%
(554)
Luxury hotels say that Lighthouse's Rate Shopping ranks highly due to its reliable real-time data and user-friendly interface, both crucial for informed decision-making, according to verified HotelTechReport reviews. Luxury properties benefit from streamlined competitor analysis and strategic pricing tools.
#1
of 11
Resorts
95%
(378)
Resort hotels say that Lighthouse's Rate Shopping tool, according to verified HotelTechReport reviews, excels in providing real-time competitive insights, user-friendly interfaces, and seamless integration with PMS systems. These strengths help Resort hotels adapt pricing strategies efficiently and enhance revenue management.
Boutique Hotels
95%
(504)
#1
of 15
Boutique hotels say that Lighthouse's Rate Shopping is highly valued due to its ease of use, real-time competitive insights, and effective support, as noted in verified HotelTechReport reviews. These features are crucial for boutique properties seeking to optimize pricing strategies efficiently.
Luxury Hotels
96%
(554)
#1
of 14
Luxury hotels say that Lighthouse's Rate Shopping ranks highly due to its reliable real-time data and user-friendly interface, both crucial for informed decision-making, according to verified HotelTechReport reviews. Luxury properties benefit from streamlined competitor analysis and strategic pricing tools.
Resorts
95%
(378)
#1
of 11
Resort hotels say that Lighthouse's Rate Shopping tool, according to verified HotelTechReport reviews, excels in providing real-time competitive insights, user-friendly interfaces, and seamless integration with PMS systems. These strengths help Resort hotels adapt pricing strategies efficiently and enhance revenue management.
Rank
Region
Popular alternatives
#1
of 10
Europe
95%
(419)
Europe hotels say that Lighthouse's Rate Shopping ranks highly in verified HotelTechReport reviews due to its user-friendly interface, real-time data accuracy, and efficient customer support, enabling effective pricing and distribution decisions crucial for European hotels.
#1
of 8
Asia Pacific
94%
(280)
Ap hotels say that Lighthouse's Rate Shopping tool ranks highly in verified HotelTechReport reviews due to its real-time data updates, user-friendly interface, and effective competitor pricing comparisons. These recurring strengths allow Ap hotels to respond rapidly to market changes and refine pricing strategies efficiently.
#1
of 7
North America
96%
(344)
Na hotels say that Lighthouse's Rate Shopping is highly rated in verified HotelTechReport reviews due to its user-friendly interface, the ability to easily compare competitor rates, and seamless integration with existing management systems, which are important strengths for Na properties.
Europe
95%
(419)
#1
of 10
Europe hotels say that Lighthouse's Rate Shopping ranks highly in verified HotelTechReport reviews due to its user-friendly interface, real-time data accuracy, and efficient customer support, enabling effective pricing and distribution decisions crucial for European hotels.
Asia Pacific
94%
(280)
#1
of 8
Ap hotels say that Lighthouse's Rate Shopping tool ranks highly in verified HotelTechReport reviews due to its real-time data updates, user-friendly interface, and effective competitor pricing comparisons. These recurring strengths allow Ap hotels to respond rapidly to market changes and refine pricing strategies efficiently.
North America
96%
(344)
#1
of 7
Na hotels say that Lighthouse's Rate Shopping is highly rated in verified HotelTechReport reviews due to its user-friendly interface, the ability to easily compare competitor rates, and seamless integration with existing management systems, which are important strengths for Na properties.
Rank
Country
Popular alternatives
#1
of 5
United States
96%
(289)
Us hotels say that Lighthouse's Rate Shopping ranks highly due to its ease of use, real-time competitive pricing insights, and streamlined navigation, as confirmed by verified HotelTechReport reviews. Its effectiveness in revenue strategy and user-friendly interface are particularly valued by hotels in the Us.
#1
of 4
Thailand
93%
(48)
Th hotels say that SiteMinder's Rate Shopping, frequently praised in verified HotelTechReport reviews, allows for efficient rate adjustments and intuitive navigation. Th hotels appreciate its real-time competitive pricing analysis and interconnectedness with online travel agents, enhancing market competitiveness.
#1
of 4
Italy
100%
(14)
It hotels say that Blastness's Rate Shopping ranks highly in verified HotelTechReport reviews for its capacity to provide real-time competitor rate comparisons, integrate seamlessly with revenue management systems, and enhance pricing strategies, which are essential for It hotels.
United States
96%
(289)
#1
of 5
Us hotels say that Lighthouse's Rate Shopping ranks highly due to its ease of use, real-time competitive pricing insights, and streamlined navigation, as confirmed by verified HotelTechReport reviews. Its effectiveness in revenue strategy and user-friendly interface are particularly valued by hotels in the Us.
Thailand
93%
(48)
#1
of 4
Th hotels say that SiteMinder's Rate Shopping, frequently praised in verified HotelTechReport reviews, allows for efficient rate adjustments and intuitive navigation. Th hotels appreciate its real-time competitive pricing analysis and interconnectedness with online travel agents, enhancing market competitiveness.
Italy
100%
(14)
#1
of 4
It hotels say that Blastness's Rate Shopping ranks highly in verified HotelTechReport reviews for its capacity to provide real-time competitor rate comparisons, integrate seamlessly with revenue management systems, and enhance pricing strategies, which are essential for It hotels.
Create Free Account
Join 1.5M+ hoteliers making data-driven decisions
OR
Already have an account?
Log in
By proceeding you agree to our Terms of Service and Privacy Policy
What you'll get
Full rankings
Access complete rankings based on verified reviews from real hoteliers to make informed decisions.
AI summaries and insights
Get AI-powered summaries of reviews and key differences to save hours of research time.
Price quote comparisons
Collect personalized quotes from multiple vendors and compare them side-by-side in a single click.
Free tech stack audit
Analyze your current hotel tech stack to identify gaps, redundancies, and optimization opportunities.
STR Reviews Summary
Not yet recommended
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A
Recommended by
Achievements
This vendor's trending score is rising, STR is the #20 most trending product in the Rate Shopping category (out of 35) and the #985 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSTR’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
STR Pricing
Pricing Available By Request
STR has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
How many rooms does your hotel have?
Get an Instant Price Estimate
Enter your room count to get an instant price estimate for your property
No matching results
Compare STR to Top Alternatives
Find your pricing sweet spot with Insights
Smartest and Most Accurate Rate Intelligence Platform
Want to find out if STR is the best fit for your hotel?
Tell us about your hotel’s location, room count, integrations and requirements and we’ll send a free custom list of recommended vendors.
Hotelier Rating
Looking for specific info?
It looks like STR is not recommended by any hotels
Check out the top 10 most recommended STR alternativesExpert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
RMS Cloud, a global provider of property management software integrated with STR in 2019 after recognising an opportunity that could benefit our mutual clients. STR eliminate the time-consuming process of manually entering data each day, increasing hotel staff productivity. It saves our hoteliers a lot of time and crucially gives those who contribute access to high-quality industry data that enables them to make better informed, data-driven decisions.
Showing all answers to: "What does this product or service do well?"
RMS Cloud, a global provider of property management software integrated with STR in 2019 after recognising an opportunity that could benefit our mutual clients. STR eliminate the time-consuming process of manually entering data each day, increasing hotel staff productivity. It saves our hoteliers a lot of time and crucially gives those who contribute access to high-quality industry data that enables them to make better informed, data-driven decisions.
Question:
What differentiates this product or service from the competition?
Answer:
STR provides a valuable analytical tool to help hoteliers and other accommodation providers understand their market and benchmarking for their property against the competitor set. In the evolving post-COVID world, ensuring that your product is priced and positioned correctly against your competitors is a critical path to the road to recovery; therefore the service that STR provide is paramount to helping our customers thrive in the new normal.
Showing all answers to: "What differentiates this product or service from the competition?"
STR provides a valuable analytical tool to help hoteliers and other accommodation providers understand their market and benchmarking for their property against the competitor set. In the evolving post-COVID world, ensuring that your product is priced and positioned correctly against your competitors is a critical path to the road to recovery; therefore the service that STR provide is paramount to helping our customers thrive in the new normal.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
STR is a free benchmarking tool that helps clients reach their goals, such as scaling their business or driving revenue. The also offer a paid subscription model for hoteliers looking to gather enhanced intelligence.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
STR is a free benchmarking tool that helps clients reach their goals, such as scaling their business or driving revenue. The also offer a paid subscription model for hoteliers looking to gather enhanced intelligence.
Recommended by
Peter Ferris
Director of Global Sales and Marketing
@
RMS Cloud
Peter Ferris
Director of Global Sales and Marketing
@
RMS Cloud
Are you a consultant or vendor that recommends STR?
Leave a recommendation
STR Integrations
Find Great Pairing Apps
No matching results
No matching results
| Company | Functionality | |
|---|---|---|
This integration hasn’t been verified by STR yet.
Cloudbeds
91% recommended by 1845 hotels |
|
|
Actabl
92% recommended by 1786 hotels |
Business Intelligence
|
|
|
Lighthouse
95% recommended by 1456 hotels |
Rate Shopping
|
|
Mews
93% recommended by 777 hotels |
Property Management Systems
|
|
Oracle Hospitality
92% recommended by 615 hotels |
Property Management Systems
|
|
M3
89% recommended by 610 hotels |
Hotel Accounting Software
|
|
IDeaS
92% recommended by 594 hotels |
Revenue Management Systems
|
|
Duetto
94% recommended by 569 hotels |
Business Intelligence
|
|
RMS
86% recommended by 402 hotels |
Hotel Management Software
|
|
HOTELTIME
93% recommended by 352 hotels |
Property Management Systems
|
Support
Unverified
STR has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
View Support Certification
Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
Still gathering info?
Schedule a free 30-minute product demo consultation
Schedule free demo
Verified
0 seconds ago
Products Reviewed
What do you like most?
What do you dislike or think could be improved?
0.0
Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
Implementation
0.0/5
Download the Free Guide
Your guide was sent!
Your guide was successfully sent to .
Get personalized product recommendations
Product recommendations advisor
