STR

0.0 (0 REVIEWS)

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STR

Unranked in Rate Shopping

STR is the leading provider of data benchmarking and analytics for the global hospitality industry, providing confidential, reliable, accurate and actionable information to help clients fuel business growth.

STR has 0 reviews from United States of America so we’re unable to verify that they operate in your local market.

Bell avatar Bell - AI powered product analyst

I analyzed all of STR’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.

What is STR?

Founded in 1985 | Headquarters in Hendersonville, TN | 681 employees
STR is a data benchmarking and analytics platform specifically designed for the global hospitality industry. **1. AI summary reviews:** STR provides invaluable, data-driven insights by collecting and analyzing detailed performance metrics from over 70,000 hotels globally, encompassing 9.2 million rooms. By utilizing STR's comprehensive reports, hoteliers can benchmark their performance against competitors in 180 countries, ensuring they have reliable and actionable information to make strategic business decisions. **2. AI summary recommendations:** STR empowers businesses in the hospitality industry to enhance their market strategies with accurate data analytics. This platform is essential for understanding market trends, identifying growth opportunities, and optimizing occupancy rates and room pricing. It allows hotels to stay competitive by offering data that is confidential, reliable, and actionable. **3. STR company writeup:** Founded in 1985, STR stands as the leading provider of data benchmarking and analytics for the global hospitality industry. Serving 70,000 hotels across 180 countries, STR offers comprehensively reliable and actionable performance metrics that aid businesses in strategizing and competing effectively in their markets. With corporate headquarters in Hendersonville, Tennessee, and an international hub in London, England, STR’s expansive presence ensures unmatched marketplace insights, facilitating informed decision-making and market growth for hotel operators worldwide.

Capabilities

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STR doesn’t have any benefits or use cases available

Features

Competitor Tracking & Benchmarking

4/5 features

Parity Monitoring

4/5 features

Data Granularity

4/5 features

Performance Reporting & Analytics

4/5 features

Other

0/1 features

STR Reviews Summary

Not yet recommended
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A

Recommended by

Achievements

Trending Product

This vendor's trending score is rising, STR is the #12 most trending product in the Rate Shopping category (out of 34) and the #646 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum

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Certified Support

STR’s customer support processes haven’t yet been verified by Hotel Tech Report.

Learn more about this achievement in the official press release
Certificate of Excellence

This vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.

Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence

STR Pricing

Pricing Available By Request

STR has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.

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STR Reviews

Hotelier Rating

Excellent
0
Very Good
0
Average
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Poor
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Terrible
0

Recommend empty

It looks like STR is not recommended by any hotels

Check out the top 10 most recommended STR alternatives

Expert Q&A and Partner Recommendations

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Question:

What does this product or service do well?

Answer:

RMS Cloud, a global provider of property management software integrated with STR in 2019 after recognising an opportunity that could benefit our mutual clients. STR eliminate the time-consuming process of manually entering data each day, increasing hotel staff productivity. It saves our hoteliers a lot of time and crucially gives those who contribute access to high-quality industry data that enables them to make better informed, data-driven decisions.

Question:

What differentiates this product or service from the competition?

Answer:

STR provides a valuable analytical tool to help hoteliers and other accommodation providers understand their market and benchmarking for their property against the competitor set. In the evolving post-COVID world, ensuring that your product is priced and positioned correctly against your competitors is a critical path to the road to recovery; therefore the service that STR provide is paramount to helping our customers thrive in the new normal.

Question:

Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?

Answer:

STR is a free benchmarking tool that helps clients reach their goals, such as scaling their business or driving revenue. The also offer a paid subscription model for hoteliers looking to gather enhanced intelligence.

RecommendationAvatar + 0 recommend
Recommended by
RecommendationAvatar
Peter Ferris Director of Global Sales and Marketing @ RMS Cloud
RecommendationAvatar
Peter Ferris Director of Global Sales and Marketing @ RMS Cloud
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STR Integrations

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This integration hasn’t been verified by STR yet.

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Support

Unverified

STR has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.

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Help Center

Product Updates

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2025

Learn more about the GCSC Certification

This vendor is missing critical support info

This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.

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Response Time

Slow

Recommended

0%

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