Real-time rate intelligence from the industry's leading rate shopping and market intelligence solution
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STR
0.0 (0 REVIEWS)
HT Score
0 out of 100
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STR
Unranked in Rate Shopping
STR is the leading provider of data benchmarking and analytics for the global hospitality industry, providing confidential, reliable, accurate and actionable information to help clients fuel business growth.
Not yet recommended by any hotels
STR has 0 reviews from United States of America so we’re unable to verify that they operate in your local market.
What is STR?
Founded in 1985 | Headquarters in Hendersonville, TN | 681 employees
STR is a data benchmarking and analytics platform specifically designed for the global hospitality industry.
**1. AI summary reviews:**
STR provides invaluable, data-driven insights by collecting and analyzing detailed performance metrics from over 70,000 hotels globally, encompassing 9.2 million rooms. By utilizing STR's comprehensive reports, hoteliers can benchmark their performance against competitors in 180 countries, ensuring they have reliable and actionable information to make strategic business decisions.
**2. AI summary recommendations:**
STR empowers businesses in the hospitality industry to enhance their market strategies with accurate data analytics. This platform is essential for understanding market trends, identifying growth opportunities, and optimizing occupancy rates and room pricing. It allows hotels to stay competitive by offering data that is confidential, reliable, and actionable.
**3. STR company writeup:**
Founded in 1985, STR stands as the leading provider of data benchmarking and analytics for the global hospitality industry. Serving 70,000 hotels across 180 countries, STR offers comprehensively reliable and actionable performance metrics that aid businesses in strategizing and competing effectively in their markets. With corporate headquarters in Hendersonville, Tennessee, and an international hub in London, England, STR’s expansive presence ensures unmatched marketplace insights, facilitating informed decision-making and market growth for hotel operators worldwide.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of STR products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
STR Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
STR Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by STR
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
STR's Provided Description:
"70,000 hotels. 9.2 million rooms. 180 countries. Unrivaled marketplace insights. STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategize and compete within their markets. Founded in 1985, STR’s presence has expanded to 15 countries, with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England."
FAQs
Capabilities
STR doesn’t have any benefits or use cases available
Features
Competitor Tracking & Benchmarking
4/5 features
Parity Monitoring
4/5 features
Data Granularity
4/5 features
Performance Reporting & Analytics
4/5 features
Other
0/1 features
STR Reviews Summary
Not yet recommended
Ease of Use
N/A
Customer Support
N/A
ROI
N/A
Implementation
N/A
Recommended by
Achievements
This vendor's trending score is rising, STR is the #17 most trending product in the Rate Shopping category (out of 36) and the #672 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreSTR’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
STR Pricing
Pricing Available By Request
STR has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Hotelier Rating
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It looks like STR is not recommended by any hotels
Check out the top 10 most recommended STR alternativesExpert Q&A and Partner Recommendations
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Question:
What does this product or service do well?
Answer:
RMS Cloud, a global provider of property management software integrated with STR in 2019 after recognising an opportunity that could benefit our mutual clients. STR eliminate the time-consuming process of manually entering data each day, increasing hotel staff productivity. It saves our hoteliers a lot of time and crucially gives those who contribute access to high-quality industry data that enables them to make better informed, data-driven decisions.
Showing all answers to: "What does this product or service do well?"
RMS Cloud, a global provider of property management software integrated with STR in 2019 after recognising an opportunity that could benefit our mutual clients. STR eliminate the time-consuming process of manually entering data each day, increasing hotel staff productivity. It saves our hoteliers a lot of time and crucially gives those who contribute access to high-quality industry data that enables them to make better informed, data-driven decisions.
Question:
What differentiates this product or service from the competition?
Answer:
STR provides a valuable analytical tool to help hoteliers and other accommodation providers understand their market and benchmarking for their property against the competitor set. In the evolving post-COVID world, ensuring that your product is priced and positioned correctly against your competitors is a critical path to the road to recovery; therefore the service that STR provide is paramount to helping our customers thrive in the new normal.
Showing all answers to: "What differentiates this product or service from the competition?"
STR provides a valuable analytical tool to help hoteliers and other accommodation providers understand their market and benchmarking for their property against the competitor set. In the evolving post-COVID world, ensuring that your product is priced and positioned correctly against your competitors is a critical path to the road to recovery; therefore the service that STR provide is paramount to helping our customers thrive in the new normal.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
STR is a free benchmarking tool that helps clients reach their goals, such as scaling their business or driving revenue. The also offer a paid subscription model for hoteliers looking to gather enhanced intelligence.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
STR is a free benchmarking tool that helps clients reach their goals, such as scaling their business or driving revenue. The also offer a paid subscription model for hoteliers looking to gather enhanced intelligence.
Recommended by
Peter Ferris
Director of Global Sales and Marketing
@
RMS Cloud
Peter Ferris
Director of Global Sales and Marketing
@
RMS Cloud
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STR Integrations
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Support
Unverified
STR has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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