A Hotel Owner’s Perspective After two years of working with ThinkReservations, I have developed a genuine appreciation for both the platform and the people behind it. What impresses me most is not simply what the system does today, but the direction in which the company is headed. 1. A Guest-Friendly Booking Experience The booking engine is intuitive, straightforward, and easy for our guests to navigate. In hospitality, removing friction from the reservation process is essential. ThinkReservations makes it easy for guests to book directly with us, which is critical to building stronger customer relationships and reducing our dependence on third-party booking channels. 2. Marketing That Produces Measurable Results The marketing capabilities are excellent. After implementing many of the recommendations provided by the ThinkReservations team, we are experiencing dramatically improved results. What I particularly appreciate is that these are not simply theoretical recommendations. When properly implemented, they can produce meaningful improvements in booking performance, direct reservations, and revenue. 3. The Efficiency of an Integrated Platform Having our reservation system, booking engine, marketing tools, and other capabilities within one family of products creates tremendous operational efficiency. Rather than managing multiple vendors and disconnected systems, we benefit from a more coordinated approach. This saves time, reduces complexity, and allows our team to concentrate on delivering an exceptional guest experience. 4. Intelligent, Forward-Thinking Leadership Perhaps what impresses me most about ThinkReservations is its leadership. Richard and Alfred are intelligent, forward-thinking entrepreneurs who understand the hospitality industry and, equally important, listen to their customers. They recognize that the industry is evolving rapidly and that standing still is not an option. They have the vision, conviction, and willingness to make difficult decisions necessary to keep improving their product. I particularly appreciate that they are willing to listen to hotel operators who challenge their thinking and offer different perspectives. 5. A Commitment to Continuous Improvement ThinkReservations is clearly not satisfied with what it has already accomplished. The company is working diligently to create a more robust platform that responds to the changing needs of independent hotel operators. That commitment is particularly important to us because our business is becoming increasingly sophisticated, and we need technology that evolves alongside us. 6. An Understanding That Technology Must Improve EBITDA Ultimately, I evaluate technology from the perspective of a hotel owner, not simply as a user of software. A great reservation platform should do more than process bookings. It should help us increase revenue, improve conversion, reduce distribution costs, create operational efficiencies, and ultimately improve EBITDA. I believe ThinkReservations is moving in that direction. There is still considerable opportunity to expand its capabilities, but I appreciate that its leadership recognizes the importance of developing tools that help hotel owners operate more profitable businesses. My Overall Assessment What makes ThinkReservations special is the combination of a guest-friendly product, effective marketing tools, an integrated technology platform, and leadership that genuinely wants to make the hospitality industry better. We are not simply purchasing reservation software. We are investing in a relationship with a company whose leadership shares our belief that continuous improvement, innovation, and an unwavering commitment to the customer are essential to long-term success. I believe ThinkReservations has the potential to become a truly world-class technology partner for independent boutique hotels. And perhaps most importantly, I believe Richard and Alfred have the intelligence, attitude, and determination to make that happen. Irving Kass Owner, St. George Inn & Bin 39 St. Augustine, Florida