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Review of Lighthouse

10
Market intelligence in one place — with room for more channels
Revenue Manager from 200 to 499 room Branded Hotels in Reykjavik (Iceland)
Verified
3 days ago
Products Reviewed
Rate Shopping
What do you like most?
What I appreciate most about Lighthouse is the ability to access market intelligence and competitor rate information in one place. Rate Insight is particularly valuable for monitoring our competitive set, identifying pricing opportunities, and supporting informed revenue management decisions across different hotels and markets. Having this information readily available makes it easier to keep track of market positioning and respond to changes in competitor pricing. Market Insight complements this by providing a broader understanding of market demand and helping us shape our pricing strategy for both transient and group business. I find it especially useful when setting up and managing pricing in our Group Demand Calendar, as it helps us identify demand patterns, assess potential business opportunities, and align our pricing with expected market conditions. This additional perspective supports a more structured approach to forecasting and pricing decisions, allowing us to better evaluate demand for specific dates and make more informed decisions when determining appropriate rate levels and business mix. Having these insights readily accessible also makes it easier to incorporate market intelligence into our daily revenue management routines. Overall, Lighthouse provides valuable tools that support a more proactive and data-driven approach to revenue management, combining competitor intelligence with market demand insights to help us make better-informed commercial decisions.
What do you dislike or think could be improved?
One improvement would be to expand the available channels in Rate Insight to include platforms such as Ctrip and Hotelbeds, providing a more complete overview of our competitive positioning. It would also be helpful if rates refreshed more frequently for further-out dates and longer lengths of stay, particularly 2–3 nights, reducing the need to manually click “Refresh Rates” as often. This would make day-to-day monitoring more efficient and allow us to identify pricing opportunities more quickly, especially when managing multiple properties and markets. Additionally, while I understand that Market Insight is primarily designed to provide a forward-looking view of demand, having access to historical market demand data would also be valuable. Being able to compare actual demand patterns with the same period in previous years would provide additional context for understanding market development, evaluating past forecasts, and making more informed pricing and forecasting decisions for future periods.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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