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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.

Review of Sojern

10
A Data-Driven Solution with Strong Support
Revenue Manager from 25-49 room Bed & Breakfast & Inns in Coxsackie (United States)
Verified
2 years ago
Products Reviewed
Hotel Metasearch Management Software
Hotel CRM & Email Marketing
Reputation Management
What do you like most?
Sojern’s platform has proven to be a game-changer for our hotel’s digital marketing strategy. The data-driven approach to targeting prospective guests has not only improved our online visibility but also increased our direct bookings significantly. What stands out the most is their team’s proactive support. They don’t just offer a product; they work closely with us to optimize our campaigns based on real-time data, tailoring the approach to our specific needs. I’ve found their expertise invaluable, especially in identifying new market segments and responding quickly to shifts in guest behavior. The integration of Sojern with our current property management and booking systems has been smooth, allowing us to automate many tasks and focus on delivering exceptional guest experiences.
What do you dislike or think could be improved?
Although Sojern’s platform is quite robust, I believe there are a few areas for improvement. For instance, adding more customization options in the reporting features would allow us to dig deeper into specific market segments, making it easier to understand guest preferences in detail. This could enhance our ability to fine-tune marketing strategies even further. Also, while the platform is generally user-friendly, the dashboard could benefit from a more intuitive design. For first-time users or teams with less digital marketing experience, navigating the various options and insights could feel a bit overwhelming at first. A guided tutorial or more in-depth onboarding resources might help streamline the learning curve and ensure users are getting the most out of all the platform’s features. Overall, Sojern has been a valuable partner in helping us drive revenue and improve our guest acquisition strategy.
5.0
Excellent
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
4.0/5

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