Review of Asksuite

10
Clear view of the funnel — but depends on consistent records
Sales ops Nacional inn from 75-99 room Bed & Breakfast & Inns in Campinas (Brazil)
Verified
2 days ago
Products Reviewed
What do you like most?
The tool appears to have relatively simple usability for managerial monitoring. The main positive points are: Direct view of the indicators The most important numbers appear on the same screen, allowing quick identification of the volume of service, opportunities, sales, and revenue. Good organization by channel The separation between WhatsApp, phone, and website/robot facilitates the comparison of each channel's performance. This helps to understand, for example, which channels generate more volume and which effectively generate revenue. Conversion indicators already calculated The platform presents conversion rates, reducing the need for manual calculations. This facilitates reading the funnel's performance. Possibility of analysis by period Date filters allow monitoring weeks, specific periods, and campaigns, such as Customer Month. This functionality is important to observe evolution and identify behavior changes. Operational monitoring of calls Hourly call reports help identify overload moments, such as peaks of abandoned or unanswered calls. This view complements commercial indicators. AskSuite is a functional platform to measure the service and sales funnel, but its greatest value depends on the standardization of records and management's ability to interpret data and act on identified bottlenecks.
What do you dislike or think could be improved?
Overall the tool is very useful, but sometimes instabilities occur when two simultaneous accesses, from different sectors (such as marketing and sales ops) seek a type of report or even in the general performance panel, where the data returns become divergent. The main opportunity for evolution is to transform the indicators into a more automated management reading, with explanations about the reasons for losses, goals, alerts, and performance history. Today, the tool seems to provide the data well, but requires the user to do the managerial interpretation. We still depend on attendants correctly classifying contacts. If an opportunity is not registered or if only contacts with a higher chance of closing are classified as opportunities, the indicators can become distorted. Therefore, the quality of the report directly depends on the quality of filling and integration with the channels. For example, in some reports, we observe channels with many opportunities and few sales, while in others the conversion of opportunities into sales appears very high. This may represent real performance differences, but it can also indicate different registration criteria.
5.0
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

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