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Review of Lighthouse

8
Direct sales boost with flexible campaigns — setup and validation could be smoother
Director de Comunicación from 200 to 499 room City Center Hotels in Bilbao (Spain)
Verified
3 days ago
Products Reviewed
Direct Booking Tools
What do you like most?
Our experience focuses exclusively on The Hotels Network, within the Lighthouse ecosystem. We especially value the flexibility to customize messages and campaigns on the website and the booking engine, adapting them to each hotel, market, language, device, and length of stay. It is a tool that allows us to react quickly to commercial needs, boost direct sales, and experiment with different conversion strategies. We have obtained interesting results with promotional campaigns and features like Save Search. We also positively highlight the support from the team, especially Diana, and her willingness to review results, resolve doubts, and explore new possibilities.
What do you dislike or think could be improved?
Although we positively value the customization possibilities and the level of detail in the results reports, we believe the experience of configuring and validating campaigns could be improved. It would be especially useful to have more advanced tools to check, before activating a message, how it will behave according to the device, promotional code, visitor origin, or stay dates. It would also be interesting to advance in measuring the incremental impact of campaigns, differentiating influenced bookings from the additional sales actually generated. Both improvements would allow us to work with greater autonomy, reduce manual checks, and optimize our direct sales strategies.
4.0
Very Good
Ease of Use
4.0/5
Customer Support
5.0/5
ROI
4.0/5
Implementation
N/A

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