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Review of Lighthouse

6
Fast, reliable market insight — but support and pricing lag
Director of Revenue Management from 500+ room Branded Hotels in Berlin (Germany)
Verified
3 days ago
Products Reviewed
Rate Shopping
Business Intelligence
What do you like most?
Lighthouse continues to be a valuable partner, particularly due to the speed and reliability of its tools. The platform is intuitive, responsive, and continuously evolving through regular enhancements and new functionalities. Their willingness to listen to customer feedback and translate it into product improvements is a significant strength. Market Insight has become an especially useful product in recent years. As forecasting and budgeting increasingly rely on forward-looking demand indicators, the ability to monitor market trends, future demand patterns, and event-driven opportunities provides meaningful support to commercial decision making. When combined with Rate Insight, the platform offers a comprehensive view of both demand and pricing dynamics, helping identify periods of opportunity, optimize pricing strategies, and react more proactively to market changes. For revenue management teams, this combination provides valuable context beyond historical performance and supports more informed decisions across forecasting, budgeting, and day-to-day revenue optimization. Another aspect I appreciate is the breadth of information available within a single ecosystem. Rather than relying on multiple disconnected sources, Lighthouse brings together demand, pricing, market intelligence, and competitive benchmarking, making it easier to validate assumptions and make decisions with greater confidence. This not only improves efficiency but also helps reduce the time spent gathering and consolidating data from various platforms. The platform also supports more productive conversations across different stakeholders. Having objective market data readily available allows Revenue Management, Sales, and Hotel Leadership teams to align more easily on commercial strategies and opportunity areas. Whether evaluating special events, assessing compression periods, or reviewing future demand trends, the insights provided by Lighthouse contribute to a more data-driven approach. From a hotel perspective, the ability to identify opportunities well in advance is particularly valuable. Demand shifts can occur quickly, and having access to forward-looking data enables more proactive pricing and inventory decisions. This is especially relevant in today's environment, where historical performance alone is often insufficient to accurately predict future business patterns. Overall, Lighthouse has become an important component of our commercial toolkit. The combination of fast and reliable technology, actionable market intelligence, regular product enhancements, and the integration of complementary solutions such as Market Insight and Rate Insight provides substantial value to our revenue management processes and helps support stronger commercial performance.
What do you dislike or think could be improved?
The main area for improvement is customer support, which appears less responsive and proactive than in previous years. At the same time, product pricing has increased significantly, making the overall value proposition less compelling than it once was.
3.0
Average
Ease of Use
4.0/5
Customer Support
3.0/5
ROI
3.0/5
Implementation
2.0/5

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