MARKETING

How an Independent Hotel Leverages dailypoint to Stay Competitive Against International Chains

Verified case study Hotel Tech Report has reached out to hoteliers at Hotel München Palace to verify this case study.
How to improve customer acquisition with a top listing on TripAdvisor and how dailypoint can help?
Why it matters: In a highly competitive market, individual hotels must find a way against larger hotels and international chains to acquire new guests.
  • dailypoint is part of the prestigious Preferred Partner Program of TripAdvisor which offers several unique benefits. One is, the hotel can seamlessly integrate the TripAdvisor questionnaire into the post-stay e-mail.

Top 3 Core Objectives: Use review and travel platforms for customer acquisition
  • Collect many reviews: The number of reviews influences the ranking on the platform.

  • Seamless integration: How to make guests review your hotel on the relevant platform and track seamlessly with your guest database and central profile.

  • Handling reviews: reviews need to be managed in one central spot

dailypoint™

dailypoint™ - the only #realCRM. dailypoint™ is the leading Data Management & CRM platform for demanding hotels and hotel groups.

Innovators Mentioned

Hotel München Palace
dailypoint™
Kay Oliver Heller
Hotel Tech Report reached out to Kay Oliver Heller who verified this case study.

General Manager

Hotel München Palace

"Review platforms like TripAdvisor are super important for us as an individual hotel for customer acquisition. The seamless integration of the TripAdvisor questionnaire into the post-stay e-mail helps collect reviews. The evaluation is possible without registration because this is done automatically via dailypoint. The result is a top ranking and a positive influence on customer acquisition."

Kay Oliver Heller

General Manager

👍 General Manager Kay Oliver Heller said that All feedback is stored and handled in the Central Profile.:
  • "Review platforms like TripAdvisor are super important for us as an individual hotel for customer acquisition. The seamless integration of the TripAdvisor questionnaire into the post-stay e-mail helps collect reviews. The evaluation is possible without registration because this is done automatically via dailypoint. The result is a top ranking and a positive influence on customer acquisition."

⚖️ The selection process: During their research process, Kay Oliver Heller evaluated dailypoint™'s product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that dailypoint™ was the best fit solution:
  • General Manager Kay Oliver Heller said, about their decision: "With dailypoint we can use an integrated tool that links all feedback to the Central Guest Profile and makes it available in one spot. Thus we also know exactly who our customers are and get deep guest insights."

📈 The results: In October 2022 Hotel München Palace is ranked 3 of all hotels in Munich and number 1 of all 5-star certified hotels.
  • The result is a top ranking and a positive influence on customer acquisition.

  • The hotel receives incremental business and great feedback which helps optimize services.

  • Easy handling of reviews in one spot

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