OPERATIONS

Sentral Achieves Service Excellence and Drives High ROI With Stayntouch PMS & Kiosk

Verified case study Hotel Tech Report has reached out to hoteliers at Sentral to verify this case study.
Sentral boasts a network of Class A apartment properties across the U.S., offering flexible living services, authentic local experiences, premium amenities and community connection for residents and guests. With Stayntouch PMS and Kiosk, Sentral properties are able to efficiently run a staff-light operations, drive ancillary revenue, and deliver a seamless guest experience.
Why it matters: Sentral properties deliver an elevated check-in experience to guests, while enjoying up to a 253% ROI from kiosk-based upsells.

  • With an automated and customized kiosk, guests who stay at Sentral properties can quickly check-in, choose to upgrade their experience with select packages and continue their stay, with no hassle.

Top 3 Core Objectives: The three key objectives for Sentral when choosing Stayntouch as their technology vendor are:

  • Staff-Light Efficient Operations: Sentral aims to streamline and automate many operational tasks by leveraging Stayntouch's intuitive cloud PMS. This goal is to reduce the dependency on traditional staffing models, allowing for more "staff-light" and, in some cases, "staff-less" operations.

  • Revenue Growth Through Upsells: Sentral wanted a check-in kiosk that could fuel their upsell revenue and allow their guests to completely control the purchase experience.

  • Enhanced Guest Experience: Sentral prioritizes guest satisfaction and experience and they want to provide an uniterrupted 'home away from home' experience for their guest with the flexibility to opt for a self-service kiosk check-in.

Stayntouch

Mobile checkin, selfservice and the most user friendly screens out there!

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Innovators Mentioned

Sentral
Stayntouch
Todd Butler
Hotel Tech Report reached out to Todd Butler who verified this case study.

Chief Technology Officer

Sentral

"Stayntouch PMS and Kiosk has streamlined and enhanced our check-in process. Guests now have the option of a rapid, staff-less welcome experience, presented in a way that avoids any sense of pressure - the upsell decision rests entirely with the guest."

Todd Butler

Chief Technology Officer

👍 Chief Technology Officer Todd Butler said that Sentral's CTO, Todd Butler, emphasizes that Stayntouch PMS and Kiosk have streamlined check-in, giving guests a relaxed, staff-less experience, and generating significant revenue that exceeds their investment costs.:

  • "Stayntouch PMS and Kiosk has streamlined and enhanced our check-in process. Guests now have the option of a rapid, staff-less welcome experience, presented in a way that avoids any sense of pressure - the upsell decision rests entirely with the guest."

⚖️ The selection process: During their research process, Todd Butler evaluated Stayntouch's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Stayntouch was the best fit solution:

  • Chief Technology Officer Todd Butler said, about their decision: "The revenue generated from ancillary upsells and offers is significant, surpassing our subscription costs and tech investment with Stayntouch. We're extremely satisfied with the additional revenue to offset costs, all the while providing guests with an enriched stay."

📈 The results: Sentral's strategic adoption of Stayntouch PMS & Kiosk has yielded remarkable results, driving revenue and real ROI and streamlining the guest experience.

  • A High Return on Investment | Sentral Michigan Avenue achieved a remarkable 253% ROI from their Kiosk subscription within a year, or a 120% ROI from their combined Kiosk and Cloud PMS subscriptions. Similarly, revenue from mobile-based early check-in offerings at Sentral Union Station covers their combined Cloud PMS and Kiosk subscription costs.

  • Effortless, Staff-Less Check-In Experience | Thanks to Stayntouch technology, Sentral properties offer guests an effortless and completely staff-less check-in experience. The self-service kiosk allows guests to check in at their own pace, ensuring quick, hassle-free arrivals and a stress-free stay.

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