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REVENUE MANAGEMENT
Transforming Revenue Strategy at Pullman Phuket Arcadia Naithon Beach
IDeaS G3 RMS automates pricing recommendations using demand forecasts and data analytics. Pullman Phuket replaced time-consuming manual processes with smart automation to improve pricing decisions, empower the commercial team, and capture greater market share.
Streamline Operations: Manual revenue management and group pricing processes were slowing down decision-making and impacting responsiveness.
Optimize Pricing Strategy: The team sought accurate, data-driven rate recommendations to respond more effectively to changing market demand.
Increase Market Share: By improving their Revenue Generation Index (RGI), the goal was not just growth—but outperforming competitors.
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