The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 122 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Akia shines when it comes to instant messaging and overall communication — especially for brand properties (4.9/5) , with exclusive features like Mobile Friendly and Guest History.
Loopon shines in onboarding .
Side-by-side ratings based on 122 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | Contact sales |
| Verified Reviews | 121 | 1 |
After analyzing 122 verified reviews, Akia users most value its instant messaging and overall communication, ai auto-responses, guest feedback and reviews, while Loopon users highlight . Click any theme to see what reviewers say.
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Instant Messaging and Overall Communication
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AI Auto-Responses
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Guest Feedback and Reviews
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Pre-registration and Contactless Check-in
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Virtual Assistant Errors
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Credit Card Authorization
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 46 reviews | #22 0 reviews |
| Mid-Size (25-74 rooms) ▾ | #9 54 reviews | #17 1 reviews |
| Large (75-199 rooms) | #16 4 reviews | #13 0 reviews |
| X-Large (200+ rooms) ▾ | #10 5 reviews | #16 0 reviews |
By Property Type
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| Boutique ▾ | #9 46 reviews | #22 0 reviews |
| Luxury ▾ | #11 21 reviews | #25 0 reviews |
| Branded / Chain ▾ | #10 36 reviews | #21 0 reviews |
| Extended Stay ▾ | #6 15 reviews | #26 0 reviews |
By Region
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| North America ▾ | #3 119 reviews | #22 0 reviews |
| Europe | — | #9 1 reviews |
| Asia Pacific | — | #14 0 reviews |
| Middle East | — | #8 0 reviews |
Choosing between Akia by Akia and Loopon In-Stay for your hotel’s guest messaging requires understanding what each platform excels at and how they differ. Both serve to improve guest communication, but Akia’s AI-driven automation and extensive features contrast with Loopon’s streamlined, all-in-one guest feedback and communication system. Your decision hinges on whether you prioritize robust automation or holistic feedback management.
Akia aims to automate and personalize guest interactions across multiple channels, whereas Loopon focuses on consolidating guest feedback and communication into a single, easy-to-use platform. Which type of system better aligns with your hotel’s operational style?
Akia is a powerful guest engagement platform with a focus on automation and cross-channel messaging, boasting a high HTR Score of about 66 and over 113 reviews, making it the more reviewed option. Loopon, however, has only 1 review and an HTR Score of 0, making Akia’s user feedback more recent and reliable.
Akia’s features include AI-powered responses, guest pre-registration, and mobile-friendly messaging, while Loopon excels at integrating all aspects of guest communication without requiring downloads. Both platforms aim to enhance guest satisfaction, but Akia’s extensive feature set and proven hotel use cases give it a decisive edge.
Are you more interested in automating guest interactions or consolidating feedback?
If your hotel needs advanced automation, AI-driven responses, and integrations with PMS and messaging channels, go with Akia. It’s suitable for hotels of various sizes and segments, especially those prioritizing operational efficiency and guest engagement.
If your hotel prefers a unified guest communication system that emphasizes feedback, reputation management, and a single conversation thread, Loopon is the better choice. It appears most suited to hotels focused on monitoring guest sentiment and improving service through direct feedback, especially in limited-service properties.
For hotels seeking automation and rich integrations, Akia is the clear winner. Conversely, if a holistic feedback approach aligns better with your goals, Loopon may serve you better.
Akia’s ease of use is reflected in a 4.84/5 rating, with reviews praising its intuitive interface and straightforward onboarding. Users highlight how staff and guests find Akia’s platform user-friendly, with real-time communication and automation making daily operations smoother.
Loopon also scores a perfect 5/5 for ease of use, with reviews emphasizing its simplicity, reliability, and clarity in providing guest feedback over multiple channels. However, Loopon’s more limited feature scope might result in a less complex interface, making it slightly easier to adopt.
Edge: Loopon.
Akia offers over 59 features, including automated replies, guest history, SMS and WhatsApp integration, digital check-in, AI-driven analytics, and extensive upsell capabilities. Its feature set supports a wide range of operational needs, from pre-arrival to post-stay engagement.
Loopon, however, provides an all-in-one communication system that consolidates pre-stay emails, in-stay chat, feedback, reputation management, and post-stay marketing. It’s more streamlined but lacks the granular automation features and AI tools that Akia offers.
Edge: Akia.
Akia’s support ratings stand out with a 4.84/5 score, and reviews often mention its quick, friendly, and helpful support team, with comments like “support is always easy to get.” Users appreciate the onboarding process and ongoing assistance, despite some integration hiccups.
Loopon also scores a perfect 5/5 for support, with reviews praising its reliability and ease of getting help. However, because Loopon has only one recent review, the robustness of its support system is less established.
Edge: Akia.
Akia integrates with 32 verified partners, including major PMS and property management systems like Oracle Hospitality, Mews, and WebRezPro, supporting a wide range of operational tools. Loopon’s 11 verified partners include popular solutions like Sirvoy and Protel, with some overlap.
Shared integrations include Oracle Hospitality and Mews, but Akia’s broader partner network provides more flexibility for larger or more complex hotel setups. This extensive integration ecosystem favors Akia.
Edge: Akia.
Akia’s overall rating of 4.93/5 with 113 reviews reflects a strong, recent positive reception from diverse hotel segments, especially boutique and resort hotels, with an average review rating of 4.94/5 among independent hotels. Its recent reviews reinforce its market presence and user satisfaction.
Loopon, with only one recent review, cannot confidently claim high ratings across segments. Its limited data makes it difficult to evaluate overall hotel satisfaction, but the existing review is very positive.
Edge: Akia.
Akia charges a base price of $500 per month, with no freemium or trial options, positioning itself as a premium solution with extensive features. Loopon’s pricing is not publicly available, but its focus on an all-in-one platform suggests a potentially different cost structure.
Without specific pricing details for Loopon, Akia’s clear pricing model provides better transparency for budgeting.
Not ideal if your hotel relies on minimal automation or has limited budget for advanced features.
Not ideal if your hotel requires extensive automation, AI responses, or advanced integrations.
Akia’s core advantage lies in its extensive features, AI automation, and proven track record with diverse hotel segments, supported by a large number of recent reviews. It’s the more trusted choice for hotels aiming to automate, upsell, and elevate guest experiences.
Loopon’s strength is its unified, feedback-focused platform that excels in reputation management and guest insight, suitable for hotels primarily interested in guest sentiment and streamlined communication.
If your hotel values automation and rich integrations, Akia is the clear choice. For those seeking a simple, feedback-driven system, Loopon can fulfill that need, but Akia’s more comprehensive platform makes it the more compelling option overall.
According to HTR's product database, Akia and Loopon In-Stay share 0 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Desktop App (non-web based) | ||
| Message Routing | ||
| Mobile Friendly | ||
| Photo Sharing | ||
| Whatsapp Integration |
Showing top differences. 47 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Automation emphasizes the guests experience at their fingertips. Akia closes the gap of missed opportunities by acting as a liaison to our guest satisfaction efforts. We have been..."
No published case study for this goal yet.
What hoteliers love
Users frequently praised Akia's messaging capabilities, highlighting how it allows for seamless communication with guests for requests, check-ins, and... Users frequently praised Akia's messaging capabilities, highlighting how it allows for seamless communication with guests for requests, check-ins, and problem resolution. Many noted that being able to handle everything via text improves efficiency and guest interaction.
Akia's AI-driven automatic responses received mixed reviews. While appreciated for handling simple queries and saving time, some users noted inaccurac... Akia's AI-driven automatic responses received mixed reviews. While appreciated for handling simple queries and saving time, some users noted inaccuracies and inappropriate replies that required follow-up human intervention. There were calls for better learning algorithms and easy ways to report unsatisfactory responses.
Akia has been effective in garnering immediate feedback from guests both during and after their stay. Users reported that this real-time communication... Akia has been effective in garnering immediate feedback from guests both during and after their stay. Users reported that this real-time communication helps address issues promptly, leading to improved online reviews and guest satisfaction scores.
Where hoteliers push back
Approximately half of the reviewers reported minor frustrations with the chatbot feature, which sometimes misinterprets guest questions and sends inap... Approximately half of the reviewers reported minor frustrations with the chatbot feature, which sometimes misinterprets guest questions and sends inappropriate responses. These inaccuracies necessitate manual oversight and intervention.
Several reviews emphasized the need for improved credit card authorization features. Users mentioned that currently, they need to rely on third-party... Several reviews emphasized the need for improved credit card authorization features. Users mentioned that currently, they need to rely on third-party solutions for secure capture and processing of credit card transactions.
Ranks higher for
Unique capabilities
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Where the ratings diverge most
It depends on your requirements. Akia and Loopon In-Stay share many core Guest Messaging Software features, but each has unique capabilities. Akia offers 32 verified integration partners, while Loopon In-Stay offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Loopon In-Stay leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Akia: No. Loopon In-Stay: No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Akia has an HT Score of 67 and Loopon has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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