The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 216 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Alfie shines in ROI and onboarding , with exclusive features like Payments and Mobile Checkin.
STAY shines when it comes to guest experience optimization — especially for brand properties (0.0/5) , with exclusive features like Mobile App.
Side-by-side ratings based on 216 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 1 | 215 |
After analyzing 216 verified reviews, Alfie users most value its , while STAY users highlight guest experience optimization, mobile and user experience, operational efficiency. Click any theme to see what reviewers say.
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Guest Experience Optimization
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Mobile and User Experience
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Operational Efficiency
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Support and Service
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CMS and Customization
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Integration Capabilities
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Analytics and Reporting
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #9 10 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 83 reviews |
| Large (75-199 rooms) ▾ | #23 1 reviews | #2 89 reviews |
| X-Large (200+ rooms) ▾ | — | #2 24 reviews |
By Property Type
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| Boutique ▾ | — | #2 77 reviews |
| Luxury ▾ | — | #2 88 reviews |
| Branded / Chain ▾ | — | #3 91 reviews |
| Extended Stay ▾ | — | #6 7 reviews |
By Region
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| North America ▾ | — | #5 27 reviews |
| Europe ▾ | — | #3 112 reviews |
| Asia Pacific | — | #6 3 reviews |
| Middle East | — | #7 2 reviews |
Choosing the right guest app for your hotel can significantly impact guest satisfaction, operational efficiency, and revenue. Both Alfie and STAY aim to improve how guests access hotel services and communicate with staff, but they do so with different strengths and strategies. Your decision hinges on your hotel’s size, location, and specific needs: will you prioritize a more recent, high-rated platform or one with broader integrations and features?
Alfie, with just 1 review but a perfect 5/5 rating and recent data, clearly leads in user satisfaction and support. STAY, on the other hand, boasts over 200 reviews, a slightly lower overall rating, and a broader feature set. Which product aligns better with your hotel’s growth plans and existing systems?
Alfie primarily serves resorts and smaller properties, focusing on guest communication, ordering, and digital transformation through a straightforward, contact-free platform. It offers essential features like mobile check-in and payments, emphasizing simplicity and ease of use, especially for properties seeking a low-cost, scalable solution.
STAY caters to a wide variety of hotel segments—including large chains, boutique hotels, and independent properties—by offering a comprehensive guest experience OS. Its strength lies in robust integrations, extensive features like chatbots, message routing, and detailed analytics, making it suitable for hotels with complex operations or multiple service lines.
Do you need an intuitive, guest-centric app or a more integrated system capable of handling diverse hotel operations?
If your hotel needs a simple, cost-effective solution to improve guest communication, increase revenue through contactless orders, and provide multilingual support, Alfie is the better fit. Its low cost, ease of onboarding, and seamless PMS integration make it ideal for resorts or smaller hotels prioritizing guest experience.
If your hotel requires a feature-rich platform capable of reducing front desk queues, managing multiple services, and integrating with various internal systems, STAY is the superior choice. Its extensive feature set, proven track record among large hotel chains, and broader regional presence make it suitable for medium to large properties seeking operational efficiency.
For properties with limited tech infrastructure and a focus on guest satisfaction, Alfie offers a straightforward, reliable approach. Conversely, if your hotel needs a comprehensive guest OS with advanced automation and analytics, STAY is the way to go.
Alfie scores a perfect 5/5 for ease of use, reflecting its intuitive interface, straightforward onboarding, and minimal staff training required. The reviews highlight its simplicity, with Pullman Bali praising its multilingual chat and accessibility across devices, making guest interactions faster and more natural.
STAY, rated 4.78/5, is also highly user-friendly but can be more complex due to its broader feature set. Larger hotels and chains report that staff adapt well but note a slight learning curve when managing multiple modules and integrations.
Edge: Alfie.
Alfie offers core features like guest communication, mobile check-in, and payments—covering the essentials for guest satisfaction. Its unique features are minimal but highly focused, making it ideal for properties that want a straightforward, effective guest app.
STAY provides a richer set of features, including chatbot functionalities, message routing, automated replies, a web app, and advanced CMS tools. It also supports multiple integrations with PMS, CRM, and other hotel systems—over 20 verified partners compared to Alfie’s 3.
Edge: STAY.
Alfie’s customer support scores a perfect 5/5, with reviews emphasizing rapid, helpful assistance and onboarding. Users find Alfie’s support team highly responsive to customization requests and technical issues, instilling confidence in its long-term viability.
STAY also maintains a high support rating at 4.83/5, with users praising its responsiveness and proactive service. Some reviews mention that phone support is limited, but overall, the team is viewed as efficient and supportive during implementation and beyond.
Edge: Alfie.
STAY boasts 20 verified integrations, including major players like SiteMinder, Oracle Hospitality, and Mews, giving it broad flexibility for large hotel groups. Its ability to connect seamlessly with PMS, CRM, and revenue management systems allows for streamlined data flow and operational control.
Alfie, with only 3 verified partners, is more limited but covers key integrations like RoomRaccoon and M3. Its focus is on core communication and ordering, making it simpler but less adaptable to complex hotel ecosystems.
Edge: STAY.
Alfie, with only 1 recent review, receives a perfect 5/5 from its user—Pullman Bali—who praises its digital transformation capabilities and affordability. Its recent, high-rated support makes it attractive for resorts and smaller properties seeking a reliable, guest-centric app.
STAY, with over 200 reviews and an overall rating of 3/5, reflects a broader user base across diverse hotel types. Larger chains like NH Hotels and Barceló rate it highly for operational efficiency, but some smaller properties express frustration with limited language options and support hours.
Edge: Alfie.
Alfie offers a free, subscription-based model with no implementation or trial fees, making it a low-cost choice for properties looking to pilot or scale gradually.
STAY’s pricing starts at $300 per month, with no mention of discounts or tiered plans. Its higher cost reflects its richer feature set and broader integration capabilities, suited for hotels with more complex operational needs.
Not ideal if you need extensive automation, integrations, or complex service management.
Not ideal if your hotel is small, with limited budgets, or prefers a simple, straightforward app.
Alfie stands out as a highly rated, easy-to-use, guest-focused app with a narrow but impactful feature set. Its simplicity and affordability make it ideal for resorts or small hotels that want to improve communication and guest satisfaction without heavy integration requirements.
STAY, with its extensive features, integrations, and proven track record among large chains, is better suited for properties aiming for operational excellence and digital transformation at scale. Its broader capabilities support complex service management, analytics, and automation, ideal for medium to large hotels.
If your hotel values ease of use, quick deployment, and high guest satisfaction, Alfie is your best option. If your goal is a comprehensive, integrated system that enhances efficiency and supports multiple departments, STAY is the clear choice.
Note: Given Alfie’s recent review count and high ratings, it is the more reliable option for hoteliers seeking proven satisfaction and support today. STAY’s extensive experience and feature depth make it attractive for large, complex operations planning long-term growth.
According to HTR's product database, Alfie and STAY Guest App share 9 features. Here are the key differences — features one has that the other lacks.
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| Automated Replies | ||
| Chatbot | ||
| Message Routing | ||
| Mobile App | ||
| Mobile Checkin | ||
| Payments | ||
| Web-app |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Thanks to STAY, we offer our guests an interaction tool with our staff. We can make real-time decisions with it. This simplifies our staff's duties at the same time. The guest expe..."
No published case study for this goal yet.
"Implementing STAY contributed to a significant increase in our revenue and customer satisfaction. The app pays for itself. We have seen significant increases in consumption for all..."
Unique capabilities
What hoteliers love
Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information... Multiple reviews highlight how STAY dramatically enhances guest experience by providing digital and sustainable ways for guests to access information and services. Features like real-time updates, mobile service ordering, and the ability to make restaurant reservations reduce wait times and provide convenience.
The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and man... The app's user interface and mobile experience are lauded for being intuitive and easy to navigate. Users find it simple to update information and manage content, whether they are hotel staff or guests.
STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front de... STAY aids in improving hotel operational efficiency by allowing quicker handling of guest requests, optimized internal processes, and reduced front desk lines. The tool facilitates sustainable practices by digitizing traditional paper-based services, aiding hotels in their sustainability goals.
Where hoteliers push back
The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more f... The CMS is highlighted for its ease of use and customization capabilities, though users have indicated some areas for improvement, particularly more flexibility in design and functionality.
Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrati... Users appreciate STAY's robust integration capabilities with various internal applications and systems, including PMS and CRM systems. These integrations streamline data management and help provide a seamless experience for both staff and guests.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Alfie and STAY Guest App share many core Hotel Guest Apps features, but each has unique capabilities. Alfie offers 3 verified integration partners, while STAY Guest App offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Alfie leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Alfie: No. STAY Guest App: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Alfie has an HT Score of 0 and STAY has 47. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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