Amenitiz vs. Optima HMS:
Which Is Right for You?

The Decision

Choosing between Amenitiz by Amenitiz and Optima HMS by Priority Software hinges on your hotel’s specific needs, operational complexity, and growth ambitions. Amenitiz offers an all-in-one platform favored by small to medium independent hoteliers, primarily with a focus on direct bookings and user-friendly website management. Conversely, Priority Software’s Optima HMS targets larger, more complex properties like chains and resorts, emphasizing global connectivity, automation, and extensive integrations. How do your priorities and hotel profile align with each product’s strengths?

Is Amenitiz or Priority Software Better for Hotels?

Both Amenitiz and Priority Software aim to streamline hotel operations, but they do so with different scopes and target audiences. Amenitiz’s core strength is its user-friendly, all-in-one interface designed for independent hoteliers, especially B&Bs and boutique hotels, with a focus on driving direct bookings and simplifying website management. Priority Software’s Optima HMS caters to larger properties or portfolios requiring extensive connectivity, automation, and global distribution channels.

While Amenitiz has a modest review count (38 reviews, no recent feedback), its higher overall rating (0.5/5 from a low base) reflects many user frustrations, particularly with support and integration issues. Priority Software, with only 2 reviews but more recent ones, holds a perfect 5/5 rating, emphasizing reliability and tailored support. Do these differing audience profiles and review patterns influence your decision?

Amenitiz vs Priority Software: Which Should Your Hotel Choose?

If your hotel needs a simplified, all-in-one management platform that enhances direct bookings through customizable websites, Amenitiz is the logical choice. It’s best for small to medium independent properties, especially those heavily reliant on improving website visibility and guest engagement. If your hotel is part of a larger group or resort portfolio seeking advanced automation, extensive integrations, and global distribution—especially if you require listing on more than 20 booking channels—Priority Software’s Optima HMS is better suited.

For properties prioritizing ease of use, website customization, and social media marketing, Amenitiz’s features align well. Conversely, for those that need robust revenue management, task automation, and multi-property control, Priority Software’s platform could be the more strategic option—despite its limited publicly available review data.

Is Amenitiz or Priority Software Easier to Use?

Amenitiz scores a 4.09/5 for ease of use, supported by positive reviews praising its intuitive design and straightforward onboarding process. Users highlight the platform’s simplicity for managing reservations, website updates, and guest communication, though some mention performance issues like slow website speeds and less practical mobile apps. Support responsiveness is a notable concern, with some users citing delays.

Priority Software boasts a perfect 5/5 in ease of use, with reviews emphasizing its outstanding support and tailored solutions. Its interface is designed for complex, multi-unit operations that require automation and extensive integrations, making it more suitable for tech-savvy teams managing larger portfolios. The onboarding experience is highly rated, and support is described as responsive and helpful.

Edge: Priority Software.

Which Has Better Features: Amenitiz or Priority Software?

Amenitiz offers 16 features exclusive to its platform, including a channel manager, integrated CRS, booking engine, payment processing, guest CRM, and pricing intelligence—features tailored for direct bookings and guest management. It supports 38 shared features with Priority, but its unique offerings focus heavily on website customization, guest messaging, and real-time reservation management.

Priority Software has 15 features exclusive to its system, such as task management, guest app, automated night audits, SMS communication, rate shopping, and shift planning—catering to larger teams with more complex operational needs. Its open architecture and marketplace allow for more extensive customization and automation, which Amenitiz lacks.

Edge: Amenitiz.

Which Has Better Customer Support: Amenitiz or Priority Software?

Amenitiz’s review scores (3.99/5) indicate moderate satisfaction, but many hoteliers report slow support responses and difficulty resolving issues, especially with integrations. Review quotes highlight frustration with delayed email responses and unavailability, which can hinder daily operations.

Priority Software, with a perfect 5/5 support rating from its reviews, is praised for its prompt, helpful assistance. Users appreciate the dedicated support team that actively solves technical problems and customizes solutions, which is vital for larger, more complex hotel operations.

Edge: Priority Software.

Which Has More Integrations: Amenitiz or Priority Software?

Amenitiz connects with only 5 verified partners, including Lightspeed and CheKin, limiting its connectivity options. While its integration list covers essential functions, it may not suffice for hotels needing extensive channel and PMS integrations.

Priority Software, with 40 verified partners, supports a vast array of integrations such as STR, Net Affinity, Cendyn, TrustYou, and Vertical Booking. Its open architecture allows hotels to connect with numerous PMS, channel managers, and marketing platforms, making it ideal for properties with complex distribution needs.

Edge: Priority Software.

Which Do Hoteliers Rate Higher: Amenitiz or Priority Software?

Amenitiz’s review base is larger but more negative—its 0.5/5 rating (from 38 reviews, no recent feedback) indicates widespread dissatisfaction, especially regarding support and legal issues. Its reviews highlight that many users struggle with platform speed, support responsiveness, and invoicing.

Priority Software’s limited review count (2 reviews) is both recent and positive, with a perfect 5/5 rating. Hoteliers emphasize its reliability, ease of onboarding, and tailored support, especially for larger, multi-property operations. Larger properties seeking proven support and fewer issues tend to favor Priority.

Edge: Priority Software.

How Much Do Amenitiz and Priority Software Cost?

Amenitiz charges a straightforward $200 monthly flat fee without a freemium or trial. Its transparent pricing makes it accessible for small hotels but may lack flexibility for larger operations.

Priority Software does not publicly list pricing, which suggests custom quotes based on hotel size and needs. The absence of published prices indicates it is more suitable for larger properties or chains willing to invest in tailored solutions, often with higher costs.

What Type of Hotel Should Use Amenitiz?

• Hotels that prioritize direct bookings through a customizable website.
• Small to medium independent properties, B&Bs, and inns.
• Teams seeking an intuitive, all-in-one management system.
• Hotels focusing on increasing online visibility and guest engagement.
• Not ideal if your hotel requires extensive automation, large-scale integrations, or multi-property management.

Not ideal if:

• You operate a large chain or resort needing complex distribution.
• Your team relies heavily on automation and advanced revenue management.
• You require extensive third-party integrations beyond basic booking channels.
• Your property is in need of comprehensive multi-property control and automation.

What Type of Hotel Should Use Priority Software?

• Larger hotels, resorts, or chains with multiple properties.
• Hotels requiring complex automation, task management, and revenue optimization.
• Properties with high volume and multiple distribution channels.
• Teams seeking extensive integrations with GDS, IDS, and third-party systems.
• Hotels that benefit from global connectivity and comprehensive automation tools.

Not ideal if:

• You run a small independent hotel or boutique property.
• Your budget is limited, and you prefer a straightforward, less customizable platform.
• Your primary focus is on direct bookings without extensive distribution needs.
• You do not require multi-property or global distribution features.

The Bottom Line for Hotels

Amenitiz and Priority Software serve different hotel segments and operational needs. Amenitiz’s simplicity and focus on direct bookings make it ideal for small, independent hotels seeking a user-friendly platform. In contrast, Priority Software’s extensive integrations, automation, and support cater to larger properties and chains with complex management requirements.

If your hotel is small, independent, and prioritizes website customization and ease of use, Amenitiz offers a solid, cost-effective solution. For larger, multi-property hotels that need automation, extensive distribution, and tailored support, Priority Software’s Optima HMS is the superior choice.

Choose Amenitiz if you need an intuitive, all-in-one system for increasing direct bookings and simplifying management. Opt for Priority if your hotel’s growth depends on advanced automation, global connectivity, and scalable operations.

In summary: Amenitiz shines for small to medium independent hoteliers focusing on guest engagement and direct bookings, despite support issues and limited integrations. Priority Software’s Optima HMS is better suited for larger hotels or chains demanding extensive automation, integrations, and reliable support—especially given its recent positive reviews and broader feature set.