ASA Hotel Software vs. roommaster PMS: Which Is Right for You?

Updated May 16, 2026  ·  111 verified reviews analyzed

TLDR

We analyzed 111 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

ASA Hotelsoftware shines in ease of use and customer support , with exclusive features like On premise and Ancillary revenue tracking.

roommaster shines when it comes to customer support — especially for brand properties (5.0/5) , with exclusive features like Revenue Management Module and Native Email Marketing.

See the full breakdown below ↓

How Does ASA Hotel Software Compare to roommaster PMS?

Side-by-side ratings based on 111 verified hotelier reviews on HTR.

HTScore
0
83
Likelihood to Recommend
100%
91%
Ease of Use
4.7/5
4.1/5
Customer Support
4.7/5
4.2/5
Value for Money
4.7/5
3.9/5
Starting Price From $1,000/mo From $500/mo
Verified Reviews 11 100

What Are the Pros and Cons of ASA Hotel Software vs roommaster PMS?

After analyzing 111 verified reviews, ASA Hotelsoftware users most value its , while roommaster users highlight customer support, reservation management, centralized data management. Click any theme to see what reviewers say.

ASA Hotelsoftware ASA Hotelsoftware roommaster roommaster
Pros
+ Customer Support
+ Reservation Management
+ Centralized Data Management
+ Cloud and Mobile Access
Cons
Report Generation
User Interface Experience
Group Booking Capabilities

ASA Hotelsoftware vs roommaster: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment ASA Hotelsoftware ASA Hotelsoftware roommaster roommaster
Small (10-24 rooms) #49 4 reviews #30 26 reviews
Mid-Size (25-74 rooms) #43 6 reviews #13 54 reviews
Large (75-199 rooms) #31 3 reviews
X-Large (200+ rooms) #32 1 reviews

By Property Type

Segment ASA Hotelsoftware ASA Hotelsoftware roommaster roommaster
Boutique #61 1 reviews #22 35 reviews
Luxury #51 2 reviews #34 8 reviews
Branded / Chain #59 1 reviews #24 15 reviews
Extended Stay #39 2 reviews #27 6 reviews

By Region

Segment ASA Hotelsoftware ASA Hotelsoftware roommaster roommaster
North America #10 62 reviews
Europe #27 11 reviews #29 11 reviews
Middle East #27 0 reviews

The Decision

When choosing a property management system (PMS), your hotel needs software that simplifies operations, improves guest experiences, and offers reliable support. ASA Hotelsoftware and roommaster both aim to streamline your processes, but they do so with different strengths and market focuses. Your decision hinges on whether you prioritize user reviews, feature depth, regional support, or integration capabilities.

ASA Hotelsoftware is praised for its ease of use and recent review activity, while roommaster boasts a broader global presence and more features. Which one aligns better with your hotel's current and future needs?

Is ASA Hotelsoftware or roommaster Better for Hotels?

Both ASA Hotelsoftware and roommaster address core hotel management challenges, such as reservations, front desk operations, and housekeeping. ASA’s platform emphasizes intuitive operation with a focus on small to mid-sized properties, whereas roommaster offers extensive features suited to larger, multi-property, or complex hotels.

ASA Hotelsoftware, with a rating of 5/5 from 11 reviews and a recent review count, is lauded for its simplicity and comprehensive modules, including a wellness and spa module. Conversely, roommaster’s 83 reviews, with a 4.33/5 rating, highlight its versatility and robust reporting, though some users note its interface can feel clunky.

Your choice depends on whether you need a straightforward system that your staff can adopt quickly or a more feature-rich platform capable of handling complex operations. Are you ready to prioritize ease of use or feature depth?

ASA Hotelsoftware vs roommaster: Which Should Your Hotel Choose?

If your hotel needs a straightforward, easy-to-learn platform that covers core operations and has excellent staff adoption, choose ASA Hotelsoftware. It’s ideal for resorts and inns, especially if your team values an intuitive interface with a recent high satisfaction score and a dedicated spa module.

If you operate a larger hotel, chain, or need advanced integrations like channel management, booking engines, or revenue management, roommaster suits better. Its broad feature set and extensive partner network make it suitable for hotels seeking data-driven insights and multi-property management.

For boutique, resort, or inn properties emphasizing staff efficiency and guest satisfaction, ASA is the better fit. Larger, multi-property or enterprise hotels needing comprehensive features should lean toward roommaster.

Is ASA Hotelsoftware or roommaster Easier to Use?

ASA Hotelsoftware excels with a 4.73/5 ease-of-use rating based on recent reviews, and users describe it as logical and simple to learn. Its onboarding process appears smooth, with a 4.6/5 rating, and staff find it quick to adopt, especially for small to mid-sized operations.

roommaster, rated at 4.22/5 for ease, is acknowledged for its practicality but is sometimes described as somewhat clunky and slow by users. Support responses can lag, and interface improvements are suggested, especially for larger teams or multi-property operations.

Edge: ASA Hotelsoftware.

Which Has Better Features: ASA Hotelsoftware or roommaster?

ASA Hotelsoftware offers 8 exclusive features, including a spa & wellness module, multi-lingual support, ancillary revenue tracking, and mobile notes, which are absent in roommaster. Its total unique features total 8, emphasizing modules that cater to niche needs.

roommaster shines with 22 features unique to its platform, such as channel management, booking engine, revenue management, guest messaging, and online checkout. Its integrated modules support a broader range of operational functions, especially for larger hotels.

In total, roommaster provides more specialized tools and integrations, making it more suitable for complex property management. However, ASA’s features are well-targeted for smaller properties seeking simplicity.

Edge: roommaster.

Which Has Better Customer Support: ASA Hotelsoftware or roommaster?

ASA Hotelsoftware maintains high support ratings at 4.73/5, with recent reviews confirming a responsive and helpful support team. Customers appreciate the dedicated contact persons and swift problem resolution, making onboarding and troubleshooting smoother.

roommaster’s support scores 4.25/5, with some users mentioning inconsistent experiences. While some praise the quick responses, others find help limited over the phone and express a desire for more knowledgeable support staff.

Given the recent activity and higher rating, ASA Hotelsoftware edges out in customer support.

Edge: ASA Hotelsoftware.

Which Has More Integrations: ASA Hotelsoftware or roommaster?

roommaster boasts 56 verified partners, slightly edging out ASA’s 49. Shared integrations include major names like Vingcard and Onity, which are common in the hotel industry.

However, ASA offers unique integrations with solutions like Fairmas, Customer Alliance, and RateBoard GmbH, catering to revenue and reputation management. Its focus on niche hospitality tools complements its core modules.

If your hotel relies heavily on channel management and booking engines, roommaster’s broader integration network might be advantageous. For specialized hotel management integrations, ASA’s offerings are sufficient.

Edge: roommaster.

Which Do Hoteliers Rate Higher: ASA Hotelsoftware or roommaster?

ASA Hotelsoftware’s recent reviews, albeit limited to 1 in the past six months, give it a perfect 5/5 rating, reflecting high satisfaction among resorts and inns. Its small review count indicates a niche but highly positive user base.

roommaster’s 83 reviews, with an overall rating of 4.33/5, span various hotel segments, including boutique hotels, motels, and resorts. Hoteliers in larger or chain operations value its broad feature set and reliability despite some interface concerns.

Given the more extensive recent review activity and higher score, roommaster enjoys broader current endorsement, but ASA’s niche excellence cannot be overlooked.

Edge: roommaster.

How Much Do ASA Hotelsoftware and roommaster Cost?

ASA Hotelsoftware’s base price is $1,000, with no mention of additional fees or trial options. Its pricing suggests a straightforward licensing model suitable for smaller properties or those seeking predictable costs.

roommaster’s base price is $500, with similar no-trial stipulations, but its extensive feature set and integrations imply potential additional costs for modules or upgrades not captured here.

Your budget and required features will influence the total cost, but ASA’s transparency offers clarity for smaller hotels.

What Type of Hotel Should Use ASA Hotelsoftware?

  • Hotels that prioritize ease of use and quick staff onboarding.
  • Resorts and inns with a focus on guest experience and operational simplicity.
  • Hotels seeking a dedicated wellness or spa module.
  • Properties that operate primarily in Europe, with a need for multilingual support.
  • Small to mid-sized properties with limited IT resources.

Not ideal if your hotel requires complex integrations, extensive revenue management tools, or multi-property support.

What Type of Hotel Should Use roommaster?

  • Larger hotels, chains, or properties managing multiple locations.
  • Hotels requiring extensive features like channel management, booking engines, and revenue optimization.
  • Hotels with a need for real-time data, custom dashboards, and advanced reporting.
  • Properties in North America, South America, or regions outside Europe with broader market presence.
  • Hotels seeking an all-in-one platform capable of handling complex operations and integrations.

Not suitable if your hotel prefers a simple, easy-to-learn system or operates as a small boutique inn.

roommaster vs ASA Hotelsoftware: The Bottom Line for Hotels

In essence, ASA Hotelsoftware is a simple, highly-rated system best suited for small to medium-sized resorts and inns that value ease of use and dedicated modules like spa and wellness. Its recent review activity and high satisfaction scores make it a dependable choice for properties with straightforward needs.

roommaster, with more reviews and a broader feature set, is ideal for larger hotels or chains that need comprehensive management tools, extensive integrations, and real-time data. Its robust platform supports complex operations but may require more training and support.

If your hotel values a quick-to-adopt, user-friendly PMS with niche features, ASA is the better pick. For hotels seeking a versatile, feature-rich system capable of scaling, roommaster is the superior option.


This comparison aims to guide your final decision based on your property’s size, complexity, and operational priorities. Both systems excel in their niches, but your specific needs will determine the best fit.

How Much Do ASA Hotel Software and roommaster PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

ASA Hotelsoftware ASA Hotelsoftware roommaster roommaster
Starting Price From $1,000/mo From $500/mo

Which Features Does ASA Hotel Software Have That roommaster PMS Doesn't (and Vice Versa)?

According to HTR's product database, ASA Hotel Software and roommaster PMS share 38 features. Here are the key differences — features one has that the other lacks.

Feature ASA Hotelsoftware ASA Hotelsoftware roommaster roommaster
Ancillary revenue tracking
Booking Engine
Booking Engine
Channel Manager
Channel Manager
Mobile Device Notes & Tasks (Voice-to-Text)
Multi-currency
Multi-currency
Multi-lingual
On premise
Property Management System
Spa & Wellness Module

Showing top differences. 18 more features differ between these products.

Real-World Results: ASA Hotelsoftware vs roommaster by Business Goal

We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Operational Efficiency
ASA Hotelsoftware ASA Hotelsoftware

No published case study for this goal yet.

roommaster Hoteles Vista Group Small
+ Improved Financial Control
+ Streamlined Daily Operations
+ Informed Strategic Decisions

"From my point of view as an asset manager that has the responsibility to tell the owners about their investment, roommaster gives me all that information. It's easy to report and e..."

Rafy Molina
Rafy Molina
Asset Manager
Improve Guest Experience
ASA Hotelsoftware ASA Hotelsoftware

No published case study for this goal yet.

roommaster Nuvo Suites Large
+ Improved Efficiency: The front desk team experienced immediate improvements in check-in times and overall operational efficiency.
+ Enhanced Guest Satisfaction: The introduction of mobile key access and other advanced features contributed to a more convenient and modern guest experience.
+ Increased Revenue: With roomMaster PMS operations, NUVO Suites introduced upselling features, such as premium room upgrades and late check-outs, resulting in a boost in revenue.

"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."

Jorge Venegas
Jorge Venegas
NUVO Suites’ general manager

ASA Hotelsoftware vs roommaster: The Bottom Line

ASA Hotelsoftware
ASA Hotelsoftware
5.0/5 from 11 reviews

Ranks higher for

Europe #27 vs #29

Unique capabilities

Spa & Wellness Module On premise Multi-lingual Ancillary revenue tracking Mobile Device Notes & Tasks (Voice-to-Text)
4.7/5 ease of use 4.7/5 support 49 integrations
Visit Profile
roommaster
roommaster
4.6/5 from 100 reviews

What hoteliers love

Customer Support 80% positive

While some users experience excellent customer support, others find inconsistencies. They suggest that improvements in support agent expertise and und... While some users experience excellent customer support, others find inconsistencies. They suggest that improvements in support agent expertise and understanding of user issues are needed for a more satisfying experience.

Reservation Management 67% positive

Reservation handling is noted as a strong point, with users finding RoomMaster user-friendly and effective for managing reservations, including group... Reservation handling is noted as a strong point, with users finding RoomMaster user-friendly and effective for managing reservations, including group bookings. However, some see room for improvement, particularly in handling rooming lists and group check-ins.

Centralized Data Management 100% positive

RoomMaster's shift from disjointed manual methods to centralized data management is highly praised for reducing errors and improving the reliability o... RoomMaster's shift from disjointed manual methods to centralized data management is highly praised for reducing errors and improving the reliability of hotel operations. Users appreciate having all reservations, guest information, and financial data in one secure platform, enhancing workflow efficiency.

Where hoteliers push back

Report Generation 50% negative

RoomMaster's report generation, while helpful, is identified as an area needing improvement. Users demand more efficiency and effectiveness in creatin... RoomMaster's report generation, while helpful, is identified as an area needing improvement. Users demand more efficiency and effectiveness in creating and exporting reports, suggesting that enhancements could streamline analysis tasks.

User Interface Experience 100% negative

Some users note the need for improvements in user experience, particularly emphasizing the need to eliminate repetitive tasks like frequent logins, wh... Some users note the need for improvements in user experience, particularly emphasizing the need to eliminate repetitive tasks like frequent logins, which can affect the seamlessness of using the software for daily tasks.

Ranks higher for

Mid-Size (25-74 rooms) #13 vs #43
Small (10-24 rooms) #30 vs #49
X-Small (< 10 rooms) #28 vs #42
Bed & Breakfast & Inns #21 vs #47

Unique capabilities

Channel Manager Booking Engine Multi-currency Channel Manager Property Management System
4.2/5 ease of use 4.3/5 support 56 integrations
Visit Website

Where the ratings diverge most

Overall Rating ASA Hotelsoftware 5.0 vs 4.3 (+0.7)
Ease of Use ASA Hotelsoftware 4.7 vs 4.2 (+0.5)
Customer Support ASA Hotelsoftware 4.7 vs 4.3 (+0.5)
Value for Money ASA Hotelsoftware 4.7 vs 4.1 (+0.6)
Onboarding ASA Hotelsoftware 4.6 vs 4.2 (+0.4)

Frequently Asked Questions About ASA Hotel Software vs roommaster PMS

Can ASA Hotel Software replace roommaster PMS?

It depends on your requirements. ASA Hotel Software and roommaster PMS share many core Property Management Systems features, but each has unique capabilities. ASA Hotel Software offers 49 verified integration partners, while roommaster PMS offers 56. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ASA Hotel Software leads in ease of use at 4.7/5 vs 4.1/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do ASA Hotel Software or roommaster PMS offer a free plan?

ASA Hotel Software: No. roommaster PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank ASA Hotel Software and roommaster PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ASA Hotelsoftware has an HT Score of 0 and roommaster has 83. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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