Avaya vs. LIKE MAGIC (Staff App):
Which Is Right for You?

Is Avaya or LIKE MAGIC (Staff App) Better for Hotels?

Avaya and LIKE MAGIC both target hotel staff collaboration but diverge sharply in scope and fit. Avaya is a broad unified communications platform emphasizing IP telephony and contact center solutions suitable for properties with established network infrastructure and a need for advanced voice and video communication tools. In contrast, LIKE MAGIC is a dedicated hotel operations platform focused on digitizing and automating staff workflows in real time, with a strong feature set tailored specifically for hospitality operations from housekeeping to front office.

Both products solve the challenge of improving internal communication and operational efficiency. Avaya achieves this through integrated telephony and messaging across the enterprise, while LIKE MAGIC centralizes task management, guest communication, and operational workflows on a mobile-first platform. The choice rests on whether the hotel prioritizes comprehensive voice communications (Avaya) or integrated, digital task and guest experience management (LIKE MAGIC).

Avaya vs LIKE MAGIC: Which Should Your Hotel Choose?

If you run a small to mid-sized European or Asia Pacific property focused on operational digitization—especially extended stay or serviced apartments where task automation and guest self-service matter—choose LIKE MAGIC. This is supported by its 16 reviews with an average 5/5 rating, especially strong in extended stay (5/5 across 8 reviews) and boutique hotels (4.9/5 across 7 reviews). LIKE MAGIC’s feature set including real-time task tracking, mobile access, and multi-property monitoring aligns with properties seeking to streamline operations and reduce staffing, as documented in case studies.

If your hotel requires a robust, enterprise-grade telephony and unified communications solution, particularly with existing network infrastructure and a need for contact center functionality, Avaya is a fit. However, data here is limited to one 4.5/5 review from a city center budget hotel, indicating thin review coverage and less operational depth specific to hotel workflows compared to LIKE MAGIC.

Is Avaya or LIKE MAGIC (Staff App) Easier to Use?

Both Avaya and LIKE MAGIC receive perfect 5/5 ease of use scores. Avaya’s single review praises the platform’s advanced IP telephony features but notes the need for network infrastructure expansion, implying a steeper technical setup. LIKE MAGIC’s users highlight the mobile-first design and intuitive digital workflows that cut down training time to as little as 1.5 days in case studies, facilitating rapid staff adoption even in lean teams.

Onboarding scores are 4/5 for Avaya and 4.9/5 for LIKE MAGIC, reflecting LIKE MAGIC’s hospitality-specific focus and faster ramp-up. Despite this, the difference is not large enough to call a decisive edge. Both products are rated highly by staff for usability across different hotel segments.

Edge: Even.

Which Has Better Features: Avaya or LIKE MAGIC (Staff App)?

LIKE MAGIC offers a substantial feature advantage with 12 verified hotel-specific functions that Avaya lacks. These include work prioritization, case management, real-time task tracking, a virtual logbook, mobile access on any device, multi-property portfolio monitoring, and an analytics dashboard. These features transform operational workflows by making task assignment, progress monitoring, and interdepartmental communication seamless and transparent, directly impacting housekeeping, maintenance, and front office efficiency.

Avaya does not list unique hotel collaboration features beyond its unified communications and IP telephony capabilities. It lacks dedicated task management or workflow automation tools critical to daily hotel operations. The zero shared features underscore the products’ fundamentally different approaches.

Edge: LIKE MAGIC.

Which Has Better Customer Support: Avaya or LIKE MAGIC (Staff App)?

Avaya and LIKE MAGIC both rate extremely well on customer support, with Avaya at 5/5 and LIKE MAGIC at 4.9/5. Avaya’s sole reviewer notes satisfaction with support but flags the cost and infrastructure requirements. LIKE MAGIC users emphasize responsive support and continuous product evolution, though some request more self-service options and telephone support for urgent issues.

Onboarding ratings of 4/5 for Avaya and 4.9/5 for LIKE MAGIC reflect slight favor toward LIKE MAGIC’s tailored hospitality onboarding experience. The volume of LIKE MAGIC reviews (16) compared to Avaya (1) provides stronger evidence for its support reliability.

Edge: Even.

Which Has More Integrations: Avaya or LIKE MAGIC (Staff App)?

LIKE MAGIC supports 11 verified integrations, including key hospitality platforms like Oracle Hospitality, Mews, SALTO Systems, Adyen, Triptease, and TrustYou. These integrations enable seamless data exchange for booking, payments, access control, and guest feedback within a single workflow platform, crucial for properties aiming to consolidate and modernize their tech stack.

Avaya lists only one verified integration, innRoad, a property management system. The limited integration count constrains Avaya’s interoperability in a hotel tech ecosystem compared to LIKE MAGIC’s broader partner network.

Edge: LIKE MAGIC.

Which Do Hoteliers Rate Higher: Avaya or LIKE MAGIC (Staff App)?

LIKE MAGIC holds a 5/5 overall rating across 16 reviews, including 8 in the last two years, while Avaya has a 4.5/5 rating from a single review with no recent activity. LIKE MAGIC’s ratings are consistent across multiple hotel segments: extended stay & serviced apartments (5/5, 8 reviews), boutique hotels (4.9/5, 7 reviews), and city center hotels (4.9/5, 6 reviews). Avaya’s single review covers city center hotels, limited service, and luxury hotels with equal rating but insufficient volume for segment confidence.

The quantity and recency of LIKE MAGIC reviews offer stronger evidence of current product satisfaction and performance.

Edge: Even.

How Much Do Avaya and LIKE MAGIC (Staff App) Cost?

Avaya does not publish pricing information, nor does it offer freemium, flat monthly, or per-room pricing models. There is no trial available, and implementation fees are unspecified, suggesting custom pricing and potential additional costs for infrastructure upgrades.

LIKE MAGIC publishes a base price of $1,100 per month, with no freemium or per-room pricing. No implementation fees or trials are offered. This transparent pricing supports budgeting for hotels seeking a cloud-based, operational workflow platform without hidden costs.

What Type of Hotel Should Use Avaya?

• Hotels that require advanced IP telephony and unified communications integrated with contact center functionality.
• Properties with the budget and infrastructure to support network expansion for VoIP systems.
• City center hotels and limited-service properties seeking reliable voice communication tools.
• Teams prioritizing multi-channel voice, video, and messaging communication across departments.

Not ideal if:

• The property lacks existing network infrastructure for VoIP or cannot accommodate expansion costs.
• Hotels seeking a mobile-first, task-oriented platform tailored to housekeeping, maintenance, and guest service workflows.
• Operations focused on workflow automation and guest self-service tools.

What Type of Hotel Should Use LIKE MAGIC?

• Hotels that need a fully digital, mobile-first staff collaboration and task management platform.
• Extended stay and serviced apartments looking to reduce staffing by up to 80% through operational efficiency.
• Properties requiring integrations with PMS, digital key systems, payment gateways, and guest messaging tools.
• Teams seeking real-time task tracking, automated assignment, and portfolio-wide monitoring.
• Hotels aiming for rapid staff onboarding and reduction in manual admin.

Not ideal if:

• Properties looking primarily for a traditional telephony or contact center solution.
• Hotels requiring extensive custom telephony hardware or on-premise voice systems.
• Operations without existing cloud-based property management or guest engagement tools.

Avaya vs LIKE MAGIC: The Bottom Line for Hotels

Avaya and LIKE MAGIC serve distinct collaboration needs in hotels. Avaya delivers enterprise-grade unified communications geared toward voice and video collaboration with limited hotel-specific operational features. LIKE MAGIC focuses exclusively on hospitality operational workflows, offering a rich feature set designed to digitize staff coordination, guest communication, and task management in real time.

Choose Avaya if your property demands robust IP telephony integrated with contact center capabilities and can invest in network infrastructure upgrades. It serves city center and limited service hotels requiring advanced voice communication across departments.

Choose LIKE MAGIC if you operate extended stay or boutique hotels seeking to streamline operations with mobile-first digital workflows, integrated guest services, and broad third-party connectivity. Its documented impact on staffing efficiency and guest experience makes it the superior choice for hotels prioritizing operational automation and staff collaboration.