Aven Hospitality Retailing vs. Oaky by Plusgrade: Which Is Right for You?

Updated May 15, 2026  ·  530 verified reviews analyzed

TLDR

We analyzed 530 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Aven Hospitality shines , with exclusive features like Digital Acceptance & Payment Capture.

Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).

See the full breakdown below ↓

How Does Aven Hospitality Retailing Compare to Oaky by Plusgrade?

Side-by-side ratings based on 530 verified hotelier reviews on HTR.

HTScore
0
94
Likelihood to Recommend
100%
96%
Ease of Use
5.0/5
4.8/5
Customer Support
5.0/5
4.9/5
Value for Money
5.0/5
4.7/5
Starting Price From $600/mo From $300/mo
Verified Reviews 2 528

What Are the Pros and Cons of Aven Hospitality Retailing vs Oaky by Plusgrade?

After analyzing 530 verified reviews, Aven Hospitality users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.

Aven Hospitality Aven Hospitality Oaky by Plusgrade Oaky by Plusgrade
Pros
+ Upselling Efficiency
+ User Interface and System Usability
+ Customer Support Experience
+ Personalization and Targeted Promotions
Cons
Reporting System Challenges
Integration with PMS

Aven Hospitality vs Oaky by Plusgrade: Rankings by Hotel Segment

How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Aven Hospitality Aven Hospitality Oaky by Plusgrade Oaky by Plusgrade
Small (10-24 rooms) #5 42 reviews
Mid-Size (25-74 rooms) #25 2 reviews #2 263 reviews
Large (75-199 rooms) #22 0 reviews #1 141 reviews
X-Large (200+ rooms) #2 57 reviews

By Property Type

Segment Aven Hospitality Aven Hospitality Oaky by Plusgrade Oaky by Plusgrade
Boutique #24 1 reviews #2 216 reviews
Luxury #22 2 reviews #2 278 reviews
Branded / Chain #24 1 reviews #2 208 reviews
Extended Stay #3 33 reviews

By Region

Segment Aven Hospitality Aven Hospitality Oaky by Plusgrade Oaky by Plusgrade
North America #15 2 reviews #7 29 reviews
Europe #1 315 reviews
Asia Pacific #2 81 reviews
Middle East #2 52 reviews

The Decision

Choosing between Aven Hospitality Retailing and Oaky by Plusgrade hinges on your hotel’s specific upselling needs. Both products aim to increase ancillary revenue by engaging guests at different touchpoints, but they diverge in features, user experience, and scope. Your team’s operational style and strategic goals will determine which solution fits best.

If you want a platform with a larger user base, more recent reviews, and a broader regional presence, Oaky by Plusgrade stands out. Conversely, if your focus is on a comprehensive retailing system that integrates easily with existing hotel operations, Aven Hospitality may appeal more.

Are you seeking a simple, effective upselling tool or a robust retailing platform with diverse features? Let’s compare.

Is Aven Hospitality or Oaky Better for Hotels?

Both products address the common hotel challenge of boosting ancillary revenue without overburdening staff. Aven Hospitality’s retailing platform emphasizes selling goods and services beyond rooms, offering features like gift vouchers and prepaid experiences, designed to diversify revenue streams. However, its limited review count and older data weaken confidence in its current effectiveness.

Oaky, with over 440 reviews and recent activity, specializes in targeted upselling throughout the guest journey, using automation and segmentation to maximize conversions. It supports dynamic offers, multi-channel communication, and personalized deals, making it highly adaptable.

While Aven focuses on expanding revenue via retail, Oaky concentrates on optimizing guest upgrades and ancillary sales through automation. Which approach aligns better with your hotel’s revenue strategy?

Oaky vs Aven Hospitality: Which Should Your Hotel Choose?

If your hotel needs a flexible upselling platform that enhances guest experience with personalized, automated offers, go with Oaky. It’s ideal for properties prioritizing in-stay and pre-arrival upselling, particularly if they value detailed segmentation, dynamic pricing, and multi-channel communication.

If your hotel is seeking an all-in-one retailing solution that allows you to sell a variety of goods, services, and experiences beyond room upgrades, Aven Hospitality might be more suitable. It caters to hotels wanting a unified checkout experience and inventory management for retail items, fitting well into a retail-focused revenue strategy.

For hotels aiming for continuous upsell engagement, especially those with a large, diverse guest base, Oaky’s extensive features and recent positive reviews make it the stronger choice. Conversely, if your goal is to expand revenue streams via retail and prepaid experiences, Aven provides tailored tools for that purpose.

Is Aven Hospitality or Oaky Easier to Use?

Aven Hospitality receives a perfect 5/5 ease-of-use rating, with reviewers praising its intuitive reservation system and straightforward onboarding. Support is highly commended, with comments like “The Sabre team has been excellent in helping us onboard the retailing feature.”

Oaky scores slightly lower, at 4.84/5, but remains highly rated for its user interface and ease of management. Its onboarding process is quick, and users appreciate its simple setup, although some mention a learning curve with extensive features.

Edge: Aven Hospitality.

Which Has Better Features: Aven Hospitality or Oaky?

Oaky offers 8 shared features with Aven, plus 4 exclusive features like offer experimentation, multi-channel delivery, offer orchestration, and a multi-property dashboard. These enable advanced segmentation, automation, and personalized communications.

Aven Hospitality provides 2 unique features: digital acceptance/payment capture and gift vouchers/prepaid experiences, focusing on retailing and pre-paid services. It lacks some of Oaky’s dynamic and multi-channel capabilities, but excels in retail-specific functions.

Edge: Oaky.

Which Has Better Customer Support: Aven Hospitality or Oaky?

Aven Hospitality boasts a 5/5 support rating, with reviewers highlighting excellent communication and onboarding assistance. The support team’s responsiveness and clarity are frequently praised.

Oaky also performs exceptionally well with a 4.87/5 rating, supported by quick, knowledgeable responses and dedicated customer success teams. Users note that support helps overcome initial learning curves and technical hurdles.

Edge: Aven Hospitality.

Which Has More Integrations: Aven Hospitality or Oaky?

Aven Hospitality offers 80 verified integration partners, including key players like WebRezPro, Profitroom, and Koddi, along with common PMS integrations such as SiteMinder and Mews. Its extensive network supports diverse hotel tech stacks.

Oaky has 54 verified partners, including popular PMS and channel management systems like Bookassist, Stayntouch, and Infor. It also shares 19 integrations with Aven, ensuring smooth operation with major hotel tech providers.

Edge: Aven Hospitality.

Which Do Hoteliers Rate Higher: Aven Hospitality or Oaky?

Oaky, with over 443 reviews, has a high overall rating of 4.84/5, with recent reviews confirming continued satisfaction. Hotels across segments, especially independent and branded properties, praise its revenue lift and ease of use.

Aven Hospitality, with only 1 review, lacks sufficient recent data and user feedback to assess satisfaction. The limited reviews prevent a conclusive rating.

Edge: Oaky.

How Much Do Aven Hospitality and Oaky Cost?

Aven Hospitality’s pricing starts at $600, with no free trial or flexible monthly options. Its flat fee may be suitable for larger, revenue-focused hotels.

Oaky’s pricing is $300 per month, with no trial available, but its lower base price and flexible setup make it an attractive option for hotels seeking ROI-driven investment.

What Type of Hotel Should Use Aven Hospitality?

  • Hotels that want a retail platform to sell goods, services, and prepaid experiences.
  • Properties aiming to offer seamless checkout for retail items.
  • Hotels with a focus on expanding revenue through non-room sales.
  • Large hotels or chains with existing retail operations.

Not ideal if:

  • Your primary goal is targeted upselling during stay.
  • You need extensive automation and guest segmentation.
  • You prefer a solution with dynamic offers and multi-channel communication.

What Type of Hotel Should Use Oaky?

  • Hotels seeking to maximize revenue through personalized, automated upselling.
  • Properties that value guest segmentation and targeted offers.
  • Hotels wanting multi-channel communication (email, SMS, WhatsApp).
  • Chains or independent hotels with a focus on pre-arrival, in-stay, and post-stay upselling.

Not ideal if:

  • Your hotel relies mainly on retail sales of goods and experiences.
  • You prefer a simple, non-automated upselling tool.
  • Your team is unlikely to invest time in learning a feature-rich platform.

Oaky vs Aven Hospitality: The Bottom Line for Hotels

Oaky’s core advantage lies in its high adoption, recent reviews, and extensive feature set tailored for personalized upselling. It excels in automation, segmentation, and multi-channel engagement, proven by over 440 recent reviews and a near-perfect overall rating.

Aven Hospitality offers a solid retailing platform with unique features for selling goods and prepaid experiences. However, its limited review data and narrower scope make it less appealing for hoteliers prioritizing dynamic upselling or guest segmentation.

Choose Oaky if your focus is on optimizing guest revenue through targeted, automated offers. Opt for Aven Hospitality if expanding retail sales and pre-paid experiences is your primary goal.


In summary, for hoteliers looking for a highly-rated, actively used upselling platform with recent reviews and proven results, Oaky by Plusgrade is the clear choice. Its extensive features, ease of use, and large user base make it a safer bet. If retailing of goods and prepaid services is your main revenue avenue, and you prefer a dedicated, retailer-focused platform, Aven Hospitality is worth considering, but with the caveat of limited recent data.

How Much Do Aven Hospitality Retailing and Oaky by Plusgrade Cost?

Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Aven Hospitality Aven Hospitality Oaky by Plusgrade Oaky by Plusgrade
Starting Price From $600/mo From $300/mo

Which Features Does Aven Hospitality Retailing Have That Oaky by Plusgrade Doesn't (and Vice Versa)?

According to HTR's product database, Aven Hospitality Retailing and Oaky by Plusgrade share 8 features. Here are the key differences — features one has that the other lacks.

Feature Aven Hospitality Aven Hospitality Oaky by Plusgrade Oaky by Plusgrade
Digital Acceptance & Payment Capture
Gift Vouchers & Prepaid Experiences
Multi-Channel Delivery (Email, SMS, WhatsApp, Chat)
Multi-Property/Chain Dashboard
Offer Experimentation & A/B Testing
Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay)

Real-World Results: Aven Hospitality vs Oaky by Plusgrade by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Aven Hospitality Aven Hospitality

No published case study for this goal yet.

Oaky by Plusgrade Hotel At Six Small
+ Average Monthly revenue from Oaky: 32226 SEK
+ Average TRevPAR uplift per night from Oaky: 3.1 SEK
+ Best performing month, Oaky revenue per booking: 70.8 SEK

"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."

Diana Zambrano
Diana Zambrano
Guest Relations and Service Manager
Improve Guest Experience
Aven Hospitality Aven Hospitality

No published case study for this goal yet.

Oaky by Plusgrade Hard Rock International Large
+ Average increase in monthly incremental revenue by 15%
+ Minimum email open rates of 80-85% and average click-through rate of 60%
+ Improved customer satisfaction due to reduced manual work and low rejection rates

"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."

Alexis Remy
Alexis Remy
VP Revenue Management & Distribution at...

Aven Hospitality vs Oaky by Plusgrade: The Bottom Line

Aven Hospitality
Aven Hospitality
5.0/5 from 2 reviews

Unique capabilities

Digital Acceptance & Payment Capture Gift Vouchers & Prepaid Experiences
5.0/5 ease of use 5.0/5 support 80 integrations
Visit Profile
Oaky by Plusgrade
Oaky by Plusgrade
4.8/5 from 528 reviews

What hoteliers love

Upselling Efficiency 100% positive

Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.

User Interface and System Usability 87% positive

The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.

Customer Support Experience 100% positive

Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.

Where hoteliers push back

Reporting System Challenges 90% negative

Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.

Integration with PMS 50% negative

Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.

Ranks higher for

Large (75-199 rooms) #1 vs #22
Mid-Size (25-74 rooms) #2 vs #25
Bed & Breakfast & Inns #2 vs #23
Boutique #2 vs #24

Unique capabilities

Offer Experimentation & A/B Testing Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) Multi-Property/Chain Dashboard
4.8/5 ease of use 4.9/5 support 54 integrations
Visit Profile

Where the ratings diverge most

Overall Rating Oaky by Plusgrade 4.8 vs 0.0 (+4.8)

Frequently Asked Questions About Aven Hospitality Retailing vs Oaky by Plusgrade

Can Aven Hospitality Retailing replace Oaky by Plusgrade?

It depends on your requirements. Aven Hospitality Retailing and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. Aven Hospitality Retailing offers 80 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Aven Hospitality Retailing leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Aven Hospitality Retailing or Oaky by Plusgrade offer a free plan?

Aven Hospitality Retailing: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Aven Hospitality Retailing and Oaky by Plusgrade?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aven Hospitality has an HT Score of 0 and Oaky by Plusgrade has 94. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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