The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 530 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aven Hospitality shines , with exclusive features like Digital Acceptance & Payment Capture.
Oaky by Plusgrade shines when it comes to upselling efficiency — especially for brand properties (5.0/5) , with exclusive features like Multi-Channel Delivery (Email, SMS, WhatsApp, Chat).
Side-by-side ratings based on 530 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $300/mo |
| Verified Reviews | 2 | 528 |
After analyzing 530 verified reviews, Aven Hospitality users most value its , while Oaky by Plusgrade users highlight upselling efficiency, user interface and system usability, customer support experience. Click any theme to see what reviewers say.
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Upselling Efficiency
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User Interface and System Usability
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Customer Support Experience
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Personalization and Targeted Promotions
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Reporting System Challenges
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Integration with PMS
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How each product ranks among Upselling Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #5 42 reviews |
| Mid-Size (25-74 rooms) ▾ | #25 2 reviews | #2 263 reviews |
| Large (75-199 rooms) ▾ | #22 0 reviews | #1 141 reviews |
| X-Large (200+ rooms) ▾ | — | #2 57 reviews |
By Property Type
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| Boutique ▾ | #24 1 reviews | #2 216 reviews |
| Luxury ▾ | #22 2 reviews | #2 278 reviews |
| Branded / Chain ▾ | #24 1 reviews | #2 208 reviews |
| Extended Stay ▾ | — | #3 33 reviews |
By Region
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| North America ▾ | #15 2 reviews | #7 29 reviews |
| Europe ▾ | — | #1 315 reviews |
| Asia Pacific ▾ | — | #2 81 reviews |
| Middle East ▾ | — | #2 52 reviews |
Choosing between Aven Hospitality Retailing and Oaky by Plusgrade hinges on your hotel’s specific upselling needs. Both products aim to increase ancillary revenue by engaging guests at different touchpoints, but they diverge in features, user experience, and scope. Your team’s operational style and strategic goals will determine which solution fits best.
If you want a platform with a larger user base, more recent reviews, and a broader regional presence, Oaky by Plusgrade stands out. Conversely, if your focus is on a comprehensive retailing system that integrates easily with existing hotel operations, Aven Hospitality may appeal more.
Are you seeking a simple, effective upselling tool or a robust retailing platform with diverse features? Let’s compare.
Both products address the common hotel challenge of boosting ancillary revenue without overburdening staff. Aven Hospitality’s retailing platform emphasizes selling goods and services beyond rooms, offering features like gift vouchers and prepaid experiences, designed to diversify revenue streams. However, its limited review count and older data weaken confidence in its current effectiveness.
Oaky, with over 440 reviews and recent activity, specializes in targeted upselling throughout the guest journey, using automation and segmentation to maximize conversions. It supports dynamic offers, multi-channel communication, and personalized deals, making it highly adaptable.
While Aven focuses on expanding revenue via retail, Oaky concentrates on optimizing guest upgrades and ancillary sales through automation. Which approach aligns better with your hotel’s revenue strategy?
If your hotel needs a flexible upselling platform that enhances guest experience with personalized, automated offers, go with Oaky. It’s ideal for properties prioritizing in-stay and pre-arrival upselling, particularly if they value detailed segmentation, dynamic pricing, and multi-channel communication.
If your hotel is seeking an all-in-one retailing solution that allows you to sell a variety of goods, services, and experiences beyond room upgrades, Aven Hospitality might be more suitable. It caters to hotels wanting a unified checkout experience and inventory management for retail items, fitting well into a retail-focused revenue strategy.
For hotels aiming for continuous upsell engagement, especially those with a large, diverse guest base, Oaky’s extensive features and recent positive reviews make it the stronger choice. Conversely, if your goal is to expand revenue streams via retail and prepaid experiences, Aven provides tailored tools for that purpose.
Aven Hospitality receives a perfect 5/5 ease-of-use rating, with reviewers praising its intuitive reservation system and straightforward onboarding. Support is highly commended, with comments like “The Sabre team has been excellent in helping us onboard the retailing feature.”
Oaky scores slightly lower, at 4.84/5, but remains highly rated for its user interface and ease of management. Its onboarding process is quick, and users appreciate its simple setup, although some mention a learning curve with extensive features.
Edge: Aven Hospitality.
Oaky offers 8 shared features with Aven, plus 4 exclusive features like offer experimentation, multi-channel delivery, offer orchestration, and a multi-property dashboard. These enable advanced segmentation, automation, and personalized communications.
Aven Hospitality provides 2 unique features: digital acceptance/payment capture and gift vouchers/prepaid experiences, focusing on retailing and pre-paid services. It lacks some of Oaky’s dynamic and multi-channel capabilities, but excels in retail-specific functions.
Edge: Oaky.
Aven Hospitality boasts a 5/5 support rating, with reviewers highlighting excellent communication and onboarding assistance. The support team’s responsiveness and clarity are frequently praised.
Oaky also performs exceptionally well with a 4.87/5 rating, supported by quick, knowledgeable responses and dedicated customer success teams. Users note that support helps overcome initial learning curves and technical hurdles.
Edge: Aven Hospitality.
Aven Hospitality offers 80 verified integration partners, including key players like WebRezPro, Profitroom, and Koddi, along with common PMS integrations such as SiteMinder and Mews. Its extensive network supports diverse hotel tech stacks.
Oaky has 54 verified partners, including popular PMS and channel management systems like Bookassist, Stayntouch, and Infor. It also shares 19 integrations with Aven, ensuring smooth operation with major hotel tech providers.
Edge: Aven Hospitality.
Oaky, with over 443 reviews, has a high overall rating of 4.84/5, with recent reviews confirming continued satisfaction. Hotels across segments, especially independent and branded properties, praise its revenue lift and ease of use.
Aven Hospitality, with only 1 review, lacks sufficient recent data and user feedback to assess satisfaction. The limited reviews prevent a conclusive rating.
Edge: Oaky.
Aven Hospitality’s pricing starts at $600, with no free trial or flexible monthly options. Its flat fee may be suitable for larger, revenue-focused hotels.
Oaky’s pricing is $300 per month, with no trial available, but its lower base price and flexible setup make it an attractive option for hotels seeking ROI-driven investment.
Not ideal if:
Not ideal if:
Oaky’s core advantage lies in its high adoption, recent reviews, and extensive feature set tailored for personalized upselling. It excels in automation, segmentation, and multi-channel engagement, proven by over 440 recent reviews and a near-perfect overall rating.
Aven Hospitality offers a solid retailing platform with unique features for selling goods and prepaid experiences. However, its limited review data and narrower scope make it less appealing for hoteliers prioritizing dynamic upselling or guest segmentation.
Choose Oaky if your focus is on optimizing guest revenue through targeted, automated offers. Opt for Aven Hospitality if expanding retail sales and pre-paid experiences is your primary goal.
In summary, for hoteliers looking for a highly-rated, actively used upselling platform with recent reviews and proven results, Oaky by Plusgrade is the clear choice. Its extensive features, ease of use, and large user base make it a safer bet. If retailing of goods and prepaid services is your main revenue avenue, and you prefer a dedicated, retailer-focused platform, Aven Hospitality is worth considering, but with the caveat of limited recent data.
Upselling Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $300/mo |
According to HTR's product database, Aven Hospitality Retailing and Oaky by Plusgrade share 8 features. Here are the key differences — features one has that the other lacks.
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| Digital Acceptance & Payment Capture | ||
| Gift Vouchers & Prepaid Experiences | ||
| Multi-Channel Delivery (Email, SMS, WhatsApp, Chat) | ||
| Multi-Property/Chain Dashboard | ||
| Offer Experimentation & A/B Testing | ||
| Offer Orchestration (Booking → Pre-Arrival → Arrival → In-Stay → Post-Stay) |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"With Oaky, guests can clearly see what extra services or products we have to offer. By looking through all our services they can choose to add things they did not even know they wa..."
No published case study for this goal yet.
"Oaky allows us to be creative and feature relevant and exciting offers to our guests. The solution is extremely flexible and easy to use, helping our teams to offer unique services..."
Unique capabilities
What hoteliers love
Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users... Reviewers consistently commend Oaky's ability to streamline and enhance the upselling process, making it easier to generate additional revenue. Users appreciate the ease of promoting room upgrades and packages, contributing significantly to boosting hotel revenue.
The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This acces... The platform's user-friendly design is repeatedly praised, allowing both new and experienced users to engage effectively with the software. This accessibility helps hotels employ upselling strategies without extensive training.
Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a po... Oaky's customer support is largely praised for its efficiency and knowledge, with special mention of certain team members who consistently ensure a positive experience. Prompt assistance is highlighted as a particular strength.
Where hoteliers push back
Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel system... Several reviews identify challenges with Oaky's reporting system, noting a need for improvements in clarity and integration with existing hotel systems. Users express difficulty in accessing comprehensive data on upselling activities.
Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as s... Oaky offers seamless integration with many hotel property management systems, enhancing real-time data synchronization. Issues do exist, however, as some users encounter complications requiring manual input, specifically when tracking upselling offers.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aven Hospitality Retailing and Oaky by Plusgrade share many core Upselling Software features, but each has unique capabilities. Aven Hospitality Retailing offers 80 verified integration partners, while Oaky by Plusgrade offers 54. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aven Hospitality Retailing leads in ease of use at 5.0/5 vs 4.8/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aven Hospitality Retailing: No. Oaky by Plusgrade: No. Neither product currently offers a free tier. Most Upselling Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aven Hospitality has an HT Score of 0 and Oaky by Plusgrade has 94. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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