Booking Factory vs. Exely HMS:
Which Is Right for You?

The Decision

Choosing the right hotel management software can drastically influence your operational efficiency, guest satisfaction, and revenue. Booking Factory by Booking Factory and Exely HMS by Exely both aim to simplify hotel management, but they diverge significantly in features, market presence, and user feedback. Your decision hinges on which platform aligns better with your hotel’s size, segment, and operational priorities.

Booking Factory offers a broad suite of features with more recent reviews and a larger user base, making it a more reliable choice for many hoteliers. Exely, however, boasts a higher overall satisfaction rating, especially among boutique and mid-sized hotels. Which product truly fits your hotel’s unique needs?

Is Booking Factory or Exely Better for Hotels?

Both Booking Factory and Exely aim to streamline hotel operations, from reservations to guest management, with cloud-based architectures. Booking Factory emphasizes ease of use and automation, integrating a variety of third-party tools for a comprehensive management experience. Exely, on the other hand, combines PMS, booking engine, and reputation management, with a focus on boosting revenue through direct bookings.

The key difference lies in their market presence and review data. Booking Factory, despite a lower overall review score (0/5), has only 11 reviews, none in the past six months, indicating limited recent user feedback. Exely’s 48 reviews, with 18 in the last six months, reflect a more active, current user base. Given the more recent feedback and higher user confidence, Exely emerges as the more dependable option today.

Are you looking for a proven system with a strong recent track record? If so, Exely’s current momentum and positive reviews make it the better choice.

Booking Factory vs Exely: Which Should Your Hotel Choose?

If your hotel needs a straightforward, cloud-based PMS with extensive automation and third-party integrations, Booking Factory might seem appealing. Its focus on ease of use and simplified management suits independent hotels, boutique properties, and venues that want to centralize operations without complexity.

However, if your hotel prioritizes revenue optimization, robust online reputation features, and streamlined booking management, Exely is the superior choice. Its integrated booking engine, reputation management, and recent positive reviews—98% likelihood to recommend—make it more reliable for mid-sized and boutique hotels seeking growth.

For hotels requiring a comprehensive, revenue-focused solution with active support, Exely’s review volume and recent ratings tip the scale. Conversely, if simplicity and basic management are your priorities, Booking Factory could suffice.

Is Booking Factory or Exely Easier to Use?

Both platforms score exceptionally well on ease of use, with Booking Factory rated 4.91/5 and Exely at 4.88/5. Booking Factory’s onboarding ratings (4.5/5) suggest a smooth learning curve, and reviews emphasize its user-friendly interface and intuitive layout. Users find it easy to manage bookings and monitor rates, even from mobile devices.

Exely also receives praise for its straightforward interface and quick onboarding (4.82/5), with users highlighting its seamless integration into daily operations and ease of creating documents. Support via WhatsApp and intuitive navigation further enhance user experience.

Edge: Booking Factory, due to a marginally higher ease-of-use rating and slightly more positive recent reviews.

Which Has Better Features: Booking Factory or Exely?

Booking Factory offers 11 unique features, including direct billing, guest CRM, integrated ID & passport scanner, real-time reporting, and a housekeeper mobile app. These features provide a comprehensive management suite, especially useful for properties needing automation and seamless guest data handling.

Exely provides 13 distinct features, including gift vouchers, automated night audits, guest messaging, revenue management, and a POS system. Its focus on revenue growth tools and guest communication features offers a more marketing-oriented, sales-driving set of capabilities.

While both platforms share 25 core features, Exely’s additional revenue management and guest engagement tools give it an edge for hoteliers aiming to maximize income. Edge: Exely, for its broader feature set aligned with revenue enhancement.

Which Has Better Customer Support: Booking Factory or Exely?

Booking Factory’s support scores 4.82/5, with reviews praising its professionalism and responsiveness. Users mention that support is generally helpful, although some reports note delays in issue resolution, especially regarding automatic payments and report features.

Exely’s customer support slightly outperforms with a 4.9/5 rating. Reviewers highlight the team’s sociability, responsiveness, and ongoing improvements, with one noting that support staff are "very easy to contact and ask for help."

Edge: Exely, thanks to a higher support rating and more recent positive feedback emphasizing continuous improvement.

Which Has More Integrations: Booking Factory or Exely?

Booking Factory boasts 22 verified integrations, including prominent partners like SiteMinder, Vertical Booking, and WuBook. Its broader partner network supports extensive automation and connectivity, making it suitable for hotels seeking diverse third-party tools.

Exely has 8 verified partners, such as Oracle Hospitality, IDeaS, and Mews, with notable integrations for revenue management and channel management. Its fewer connections may limit flexibility but still covers essential hotel functions.

Edge: Booking Factory, with its larger and more varied integration ecosystem providing greater operational flexibility.

Which Do Hoteliers Rate Higher: Booking Factory or Exely?

Exely’s 48 recent reviews reveal a 98% likelihood to recommend, with high ratings from boutique and city-center hotels. Review comments focus on its intuitive interface, support, and revenue tools, making it highly appealing for growth-oriented properties.

Booking Factory’s 11 reviews, last in the same period, show a 92% recommendation rate, with praise for user-friendliness but limited recent feedback. Its ratings are solid but less current, reducing confidence in its ongoing support and updates.

Edge: Exely, with more recent reviews and a higher recommendation percentage, indicating stronger user satisfaction today.

How Much Do Booking Factory and Exely Cost?

Booking Factory does not publicly list its pricing, suggesting a custom quote based on hotel size and needs. It operates on a subscription model, likely with tiered pricing for different property types.

Exely charges a flat fee of $400 per month, with no free tier or trial options available. The pricing structure indicates mid-sized properties might find it a worthwhile investment, especially considering its feature set.

Pricing transparency favors Exely’s straightforward monthly fee, but the lack of a trial or flexible plans means you should evaluate based on the value and features offered.

What Type of Hotel Should Use Booking Factory?

• Hotels that prioritize ease of management and automation, such as independent hotels and wedding venues.
• Properties seeking extensive third-party integrations and a cloud-based PMS.
• Teams that want a simple, all-in-one system without complex customization.
• Hotels that value a straightforward onboarding experience and mobile accessibility.

Not ideal if...

• Your hotel needs highly customizable reporting and deep analytics.
• You require extensive revenue management or guest messaging features.
• Your operation depends on a large number of integrations beyond Booking Factory’s offerings.
• You prefer a free or trial-based product to evaluate before committing.

What Type of Hotel Should Use Exely?

• Hotels focused on increasing direct bookings and online revenue, such as boutique hotels and city-center properties.
• Teams that value integrated revenue management, guest communication, and reputation features.
• Hotels seeking a system that combines PMS with booking engine and marketing tools.
• Properties with a need for active, recent user support and ongoing product updates.

Not ideal if...

• Your hotel is a small, simple operation with minimal focus on revenue growth.
• You require highly customizable reports or advanced analytics.
• Your team prefers a flexible, modular solution with a broad partner ecosystem.
• You want to avoid fixed monthly costs in favor of a more flexible or trial-based setup.

The Bottom Line for Hotels

Booking Factory and Exely serve different hotel needs, but recent feedback and review volume favor Exely as the more reliable, growth-oriented platform. Booking Factory’s focus on automation and integrations suits properties seeking simplicity, but its limited recent reviews weaken its current standing.

Choose Booking Factory if your hotel values straightforward management, extensive integrations, and automation without a heavy emphasis on revenue features. Opt for Exely if you want a system with a proven track record, active support, and tools designed to boost direct bookings and revenue.

For properties prioritizing current, positive user feedback and ongoing product improvements, Exely is the clear winner. If your operational needs are basic and you prefer a broad set of integrations, Booking Factory remains a viable option — but weigh the more recent data carefully.