The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 21 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Booking Factory shines , with exclusive features like Payment Requests and Housekeeping Mobile App.
GraceSoft shines in onboarding , with exclusive features like Guest Communication (SMS Messaging) and Employee Messaging.
Side-by-side ratings based on 21 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | From $300/mo |
| Verified Reviews | 13 | 8 |
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #28 9 reviews | #36 3 reviews |
| Mid-Size (25-74 rooms) | #32 2 reviews | #31 2 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #29 6 reviews | #35 2 reviews |
| Luxury | #30 3 reviews | #32 3 reviews |
| Branded / Chain | #38 1 reviews | #29 2 reviews |
| Extended Stay | — | #34 0 reviews |
By Region
| Segment |
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| North America | #23 1 reviews | #24 1 reviews |
| Europe ▾ | #16 10 reviews | #33 1 reviews |
| Asia Pacific | — | #17 2 reviews |
Choosing between Booking Factory by Booking Factory and Easy Innkeeping by GraceSoft hinges on your hotel's specific needs and operational priorities. Both products aim to streamline hotel management, but they diverge in features, support, and user experience, which influences the decision significantly.
Booking Factory, with a higher review count and more recent feedback, appears to be more validated in its performance, while GraceSoft offers a slightly simpler onboarding process. Which platform aligns best with your operational complexity and growth plans?
Both products serve to simplify hotel operations but approach this goal differently. Booking Factory emphasizes automation, third-party integrations, and comprehensive reporting, making it ideal for properties seeking extensive control and scalability. Conversely, Easy Innkeeping focuses on core reservation and communication features, suited for smaller properties or those new to PMS systems.
While Booking Factory boasts a robust feature set and a global presence, it has a slightly steeper learning curve. Easy Innkeeping, with its user-friendly interface, may appeal more to properties prioritizing ease of use over advanced automation. Do you need a system that handles complex operations or one that’s straightforward and easy to implement?
If your hotel operates with a need for extensive automation, third-party integrations, and detailed reporting, Booking Factory is the better pick. Its 22 verified integrations, including Channel Managers and revenue tools, support larger, more complex operations.
If your hotel is a small to midsize property looking for a streamlined reservation and guest communication platform, Easy Innkeeping fits well. It has a lower entry cost ($300/month) and integrates with OTAs, making it suitable for properties focusing on direct bookings and guest management.
For properties requiring advanced features like digital registration, GDPR compliance, or integrated ID scanners, Booking Factory is the clear choice. Meanwhile, if you prioritize support and simplicity, Easy Innkeeping’s 5/5 customer support rating and intuitive interface make it appealing.
Booking Factory scores 4.91/5 for ease of use, with reviews highlighting its intuitive, mobile-responsive interface, and straightforward navigation. Users find onboarding efficient, with a 4.5/5 rating, and praise its seamless sync capabilities across devices.
Easy Innkeeping, rated 4.4/5, is also highly regarded but offers a slightly less modern UI and a somewhat steeper learning curve for some users. Its support team is frequently commended for quick, courteous assistance, which eases adoption, especially for smaller teams.
Edge: Booking Factory.
Booking Factory offers 36 features, including RevPaR & ADR Reports, GDPR compliance, integrated ID & passport scanners, and a housekeeping mobile app—features that are absent in Easy Innkeeping. Its focus on automation tools and third-party integrations enhances operational control.
Easy Innkeeping provides 19 core features, with notable ones like an online checkout, CRM, and reporting tools. However, it lacks advanced automation and integration capabilities present in Booking Factory.
Edge: Booking Factory.
Booking Factory excels with a customer support rating of 4.82/5, with users praising its responsive, professional team and helpful onboarding. Reviewers frequently mention quick replies and a dedicated support approach, even if some technical issues take time to resolve.
Easy Innkeeping’s customer support is rated 5/5, with comments emphasizing staff availability and courteous service. However, it has fewer reviews, so the data is less robust.
Edge: Booking Factory.
Booking Factory features 22 verified partners, including major channel managers like WuBook, SiteMinder, and Upsellguru. Its extensive integration options support larger, multi-channel operations and automated workflows.
Easy Innkeeping has no verified third-party integrations currently, limiting its connectivity and automation options. This can hinder growth for properties needing diverse system connections.
Edge: Booking Factory.
Booking Factory’s overall review score is 0/5 due to a lack of direct ratings; however, its review count (11 reviews) and recent feedback suggest a solid confidence level. Small properties and boutique hotels appreciate its automation and support.
Easy Innkeeping has only 5 reviews, with a 0/5 rating, indicating a lack of recent, detailed feedback. While support is praised, its limited review base makes it less reliable as a current performance indicator.
Edge: Booking Factory.
Booking Factory does not publicly list pricing, indicating a custom quote approach, typical for scalable enterprise solutions.
Easy Innkeeping charges $300 per month, with a 30-day trial, making it more accessible for smaller properties with limited budgets. The pricing reflects its focus on simplicity rather than extensive automation.
Not ideal if:
Not ideal if:
Booking Factory is a comprehensive property management solution designed for properties that need automation, integrations, and detailed control. Its feature set and support infrastructure make it suitable for larger, more complex operations.
Easy Innkeeping offers a simple, cost-effective system ideal for smaller hotels and inns focusing on reservations, guest communication, and basic management. Its ease of use and support make it a good choice for properties with limited staffing or tech experience.
Choose Booking Factory if you want scalability, automation, and extensive integrations. Opt for Easy Innkeeping if your hotel prioritizes simplicity, support, and cost-efficiency.
In summary, Booking Factory’s larger review base and recent feedback make it the more reliable choice for most properties. However, if your needs are basic and budget-conscious, Easy Innkeeping provides a solid, user-friendly alternative.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $300/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| Point of Sale |
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Factory and GraceSoft Easy Innkeeping share many core Hotel Management Software features, but each has unique capabilities. Booking Factory offers 22 verified integration partners, while GraceSoft Easy Innkeeping offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Factory leads in ease of use at 4.9/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Factory: No. GraceSoft Easy Innkeeping: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Booking Factory has an HT Score of 0 and GraceSoft has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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