The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 123 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bowo shines in ease of use and customer support , with exclusive features like Guest Profiles.
Gastfreund | Hotelcore shines , with exclusive features like App download.
Side-by-side ratings based on 123 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $400/mo |
| Verified Reviews | 112 | 11 |
After analyzing 123 verified reviews, Bowo users most value its guest experience enhancement, customer support, customization and personalization, while Gastfreund | Hotelcore users highlight . Click any theme to see what reviewers say.
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Guest experience enhancement
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Customer support
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Customization and personalization
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #3 42 reviews | #25 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #5 51 reviews | #20 5 reviews |
| Large (75-199 rooms) ▾ | #6 15 reviews | #24 1 reviews |
| X-Large (200+ rooms) | #13 2 reviews | — |
By Property Type
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| Boutique ▾ | #4 56 reviews | #23 3 reviews |
| Luxury ▾ | #4 74 reviews | #30 1 reviews |
| Branded / Chain ▾ | #6 23 reviews | #18 3 reviews |
| Extended Stay ▾ | #5 11 reviews | #15 1 reviews |
By Region
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| North America ▾ | #7 12 reviews | — |
| Europe ▾ | #4 88 reviews | #14 9 reviews |
| Asia Pacific | #14 1 reviews | — |
| Middle East | #5 3 reviews | — |
When choosing a guest experience platform, your hotel needs a solution that fits your operational scale, guest engagement goals, and technological ecosystem. Both Bowo - Guest App and Gastfreund | Hotelcore aim to enhance your guests’ digital journey, but they approach it differently. Bowo emphasizes customization, upselling, and a high level of personal support, while Gastfreund focuses on delivering a modular, integrated experience that reduces front desk questions. Which aligns better with your hotel’s priorities?
Both products seek to reduce manual work for your team, but Bowo’s more comprehensive suite, including guest profiles and direct integrations, makes it a more robust choice for larger, tech-savvy properties. Are you ready to explore which platform truly fits your hotel’s needs?
Bowo and Gastfreund aim to improve guest satisfaction and streamline operations, but they diverge in their core philosophies. Bowo offers a highly customizable guest app with features like guest profiles, upselling, and automation, making it ideal for properties that want a tailored digital experience and increased revenue opportunities. Conversely, Gastfreund’s modular platform delivers essential guest information and communication tools, suited for hotels seeking straightforward digital solutions with quick onboarding.
While Bowo has a significantly higher review count (99 vs 11) and recent feedback (no recent reviews for Bowo, but more current reviews for Gastfreund), its extensive feature set and personalization options are better suited to established brands with resources to optimize the platform. Do you prioritize deep customization over quick deployment?
If your hotel needs a highly personalized guest experience with advanced upselling capabilities, go with Bowo. It’s especially suited for luxury and boutique hotels that want to differentiate through tailored digital services, as evidenced by its 49% luxury hotel user base and high customer satisfaction scores (4.85/5 support, 4.87/5 ease of use).
If your goal is to streamline operations with a reliable, easy-to-deploy digital guest directory and communication system, Gastfreund’s modular approach is your best bet. Its user-friendly interface (4.27/5) and broad integration network (13 partners) make it ideal for mid-sized hotels, resorts, and properties that want to reduce front desk inquiries without heavy customization.
Which type of hotel do you operate, and what’s your primary digital goal?
Bowo scores a high 4.87/5 for ease of use, with reviews highlighting its modern design, intuitive navigation, and straightforward onboarding process. Users praise the platform’s ability to find and customize information effortlessly, though some suggest larger fonts could improve accessibility. Support staff are noted as proactive and available, aiding in staff adoption.
Gastfreund scores 4.27/5, with reviewers emphasizing its simple, modern interface and quick learning curve. Users appreciate how well the platform integrates into daily routines, though some mention the need for ongoing familiarization. Overall, Bowo’s UI and onboarding experience are rated slightly higher, making it marginally easier for staff to adopt.
Edge: Bowo.
Bowo’s standout feature is guest profiles, allowing for detailed personalization and targeted upselling. It also offers a comprehensive digital room directory, pre/post-stay automation, and a flexible online shop, totaling 11 unique features. This extensive suite supports revenue growth and guest engagement at a granular level.
Gastfreund primarily provides digital guest directories, information channels, and communication tools, totaling 10 shared features, with the addition of an app download capability. While its features are more modular, they lack some of Bowo’s advanced upselling and personalization functions. For a hotel seeking deep customization, Bowo’s feature set edges out.
Edge: Bowo.
Bowo’s reviews repeatedly highlight its highly personalized, proactive support with a 4.85/5 customer support rating. Hoteliers praise the dedicated account managers and rapid assistance, crucial for integrating and customizing the platform in complex operations.
Gastfreund’s support scores 4.27/5, with users describing it as friendly and efficient. While support is praised, the smaller review volume and less recent feedback make Bowo’s support reputation more reliable.
Edge: Bowo.
Bowo offers 31 verified integrations, including popular PMS and channel managers like apaleo, Mews, and Oracle Hospitality, giving it a broad ecosystem. Its integrations support complex setups and custom workflows, beneficial for larger, multi-system hotels.
Gastfreund’s 13 verified partners include notable names like SiteMinder and RoomRaccoon but fewer compared to Bowo. Its integrations are sufficient for mid-sized properties but may limit scalability for larger hotel groups.
Edge: Bowo.
Bowo’s overall rating of 39.7/50 and 97% likelihood to recommend reflect its strong performance, particularly among luxury and boutique hotels, which constitute nearly 60% of its users. Recent reviews in the last 6 months are sparse, but historical data suggests high satisfaction for personalized, revenue-focused solutions.
Gastfreund’s ratings are more modest with a 8.18/5 NPS score, and its recent reviews are more frequent, indicating ongoing customer engagement. It is favored by resorts and mid-sized properties less focused on extensive personalization.
Edge: Bowo.
Bowo’s pricing starts at $600 per month, with no free tier or trial. Its higher cost reflects its feature-rich, customizable platform suitable for larger or luxury hotels.
Gastfreund’s base price is $400 monthly, also without a free trial, making it more accessible for smaller properties or those on tighter budgets. The lower price point may limit some advanced features but offers good value for core digital guest services.
Bowo and Gastfreund aim to enhance guest experiences but serve different hotel profiles. Bowo’s strength is its extensive, customizable feature set and robust integrations, appealing to larger, luxury, or boutique hotels that want to stand out digitally.
Gastfreund offers a simpler, modular solution tailored for properties seeking easy-to-deploy, essential digital tools that improve operational efficiency and guest communication. Its lower cost and quicker implementation make it suitable for mid-sized resorts and properties with limited digital infrastructure.
Choose Bowo if your hotel needs deep personalization, upselling, and extensive integrations. Opt for Gastfreund if you desire a reliable, easy-to-manage digital guest directory and communication system that supports efficient operations without heavy customization.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $400/mo |
According to HTR's product database, Bowo - Guest App and Gastfreund | Hotelcore share 10 features. Here are the key differences — features one has that the other lacks.
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| App download | ||
| Guest Profiles |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The application helps me grow all the hotel's secondary points of sale, whether it's the SPA, catering, or even concierge activities. It also enables us to incorporate additional e..."
No published case study for this goal yet.
"We've managed to build a guest journey that's very intuitive and quite extraordinary."
No published case study for this goal yet.
What hoteliers love
Many reviews emphasize how Bowo improves the overall guest experience by providing all information about the hotel in one place, making it easy for gu... Many reviews emphasize how Bowo improves the overall guest experience by providing all information about the hotel in one place, making it easy for guests to access and book services directly through the tablet placed in their rooms.
Bowo’s customer support receives high praise for being responsive and helpful. Users appreciate the specific account managers who are always ready to... Bowo’s customer support receives high praise for being responsive and helpful. Users appreciate the specific account managers who are always ready to assist with any issues or customizations.
Reviews mention the high degree of customization available on the platform, allowing hotels to tailor the app to their brand’s look and feel, which en... Reviews mention the high degree of customization available on the platform, allowing hotels to tailor the app to their brand’s look and feel, which enhances the guest experience.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Bowo - Guest App and Gastfreund | Hotelcore share many core Hotel Guest Apps features, but each has unique capabilities. Bowo - Guest App offers 31 verified integration partners, while Gastfreund | Hotelcore offers 13. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Bowo - Guest App leads in ease of use at 4.9/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bowo - Guest App: No. Gastfreund | Hotelcore: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bowo has an HT Score of 39 and Gastfreund | Hotelcore has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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