The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 114 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bowo shines when it comes to guest experience enhancement , with exclusive features like Mobile Checkin and Mobile Checkout.
Orana Software shines in ROI .
Side-by-side ratings based on 114 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $400/mo |
| Verified Reviews | 112 | 2 |
After analyzing 114 verified reviews, Bowo users most value its guest experience enhancement, customer support, customization and personalization, while Orana Software users highlight . Click any theme to see what reviewers say.
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Guest experience enhancement
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Customer support
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How each product ranks among Hotel Guest Apps vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #3 42 reviews | #24 1 reviews |
| Mid-Size (25-74 rooms) ▾ | #5 51 reviews | — |
| Large (75-199 rooms) ▾ | #6 15 reviews | — |
| X-Large (200+ rooms) | #13 2 reviews | — |
By Property Type
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| Boutique ▾ | #4 56 reviews | #29 2 reviews |
| Luxury ▾ | #4 74 reviews | — |
| Branded / Chain ▾ | #6 23 reviews | — |
| Extended Stay ▾ | #5 11 reviews | — |
By Region
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| North America ▾ | #7 12 reviews | — |
| Europe ▾ | #4 88 reviews | — |
| Asia Pacific | #14 1 reviews | — |
| Middle East | #5 3 reviews | — |
Choosing between Bowo - Guest App and Orana Stay hinges on your hotel’s specific needs, budget, and desired features. Both aim to streamline guest communication and enhance the guest experience, but their approaches and strengths differ markedly. Bowo offers a highly customizable, feature-rich platform with extensive integrations, while Orana Stay provides a straightforward, AI-driven guest concierge solution. Your choice depends on whether you prioritize customizability and revenue features or simplicity and automation.
Bowo and Orana Stay both serve as digital guest engagement tools, yet they target different hotel types and operational priorities. Bowo is designed as a versatile guest app that centralizes multiple services, including online check-in, room service ordering, and upselling opportunities. Orana Stay, by contrast, acts more as an automated communication platform, emphasizing AI-driven guest interactions, bookings, and concierge-like features.
The key divergence lies in their feature sets: Bowo boasts 8 shared features plus 3 exclusive ones, such as mobile check-in, checkout, and room service ordering. Orana Stay, with only 6 shared features, emphasizes automated messaging, booking, and guidance. Bowo’s extensive integrations with 31 partners also give it a broader ecosystem, whereas Orana’s 6 integrations are fewer but potentially easier to manage. Both platforms aim to improve operational efficiency and guest satisfaction, but Bowo’s richer feature set and higher review count (99 vs. 2 for Orana) suggest a more mature solution for hotels with complex needs.
Given the recency and volume of reviews, Bowo’s current data provides a more reliable picture of performance. Its reviews highlight high satisfaction with personalization, upselling, and ease of use, positioning it as a more comprehensive solution. Orana Stay’s lack of recent reviews limits confidence in its current capabilities, although it performs well in ease of use and support ratings.
So, which is better for your hotel? If you need a flexible, feature-heavy app with extensive integrations and proven hotel-focused functionalities, Bowo is the clear choice. If your priority is a simple, AI-powered guest communication tool without the need for complex features, Orana Stay might suffice—but be aware that recent review data favors Bowo.
If your hotel needs a customizable platform that can handle multiple guest services, upselling, and seamless integration with existing systems, go with Bowo. Its ability to connect with 31 partners and support features like mobile check-in, checkout, and room service makes it ideal for higher-tier properties and hotels seeking to elevate guest engagement through personalization and added revenue streams.
If your hotel’s primary goal is to automate guest interactions and provide a digital concierge that answers questions, facilitates bookings, and offers relevant recommendations with minimal setup, Orana Stay is the better fit. Its AI-driven approach can free your staff’s time and deliver a branded app experience for guests, especially for boutique hotels or smaller properties with simpler operational needs.
For hotels that value extensive guest-facing functionalities alongside direct revenue opportunities, Bowo’s feature set and high review count (99 reviews with recent feedback) make it the stronger choice. Conversely, if you prioritize ease of deployment and AI-driven automation without extensive customization, Orana Stay’s straightforward design can be appealing—though its limited recent reviews weaken confidence in current performance.
Bowo scores slightly below Orana Stay in ease of use ratings, with 4.87/5 compared to Orana’s perfect 5/5. Bowo’s onboarding process is rated 4.74/5 and includes a more complex setup due to its numerous features and integrations, which may require more staff training and configuration time. Its interface is praised for its modern presentation and customization options, but some reviews suggest navigation could be more intuitive.
Orana Stay, with a perfect 5/5 ease of use rating and onboarding, emphasizes simplicity and automation. Its straightforward AI-driven system and limited feature set mean your team can adopt it quickly with minimal training, making it especially suitable for properties seeking quick deployment with minimal fuss.
Edge: Orana Stay.
Bowo offers a total of 11 distinct features, including mobile check-in, mobile checkout, and room service ordering—features not present in Orana Stay. These enable more direct interaction with guests and revenue-generating opportunities, such as upselling through digital services.
Orana Stay provides 6 shared features focusing on AI-assisted communication, bookings, and guest guidance without the added functionalities of mobile check-in or ordering. While less feature-rich, its automation capabilities streamline guest interaction efficiently.
In terms of unique features, Bowo’s ability to enable mobile check-in, checkout, and room service orders positions it as a more comprehensive guest engagement platform. For properties that want direct control over services and revenue, Bowo’s feature set is the better choice.
Edge: Bowo.
Bowo’s support scores 4.85/5, with reviews praising its responsiveness, proactive attitude, and personalized assistance. Hoteliers appreciate the dedicated account managers and ongoing support that helps optimize the platform for their needs.
Orana Stay also garners a perfect 5/5 support rating, with reviewers emphasizing the ease of communication, especially due to the Australian-based developer team. However, the limited number of recent reviews makes it harder to assess current support quality at scale.
Given the volume of reviews and recent feedback, Bowo’s customer support appears slightly stronger and more proven in delivering timely, tailored assistance. Its high support score reinforces confidence in ongoing partnership and troubleshooting.
Edge: Bowo.
Bowo boasts 31 verified integration partners, including major systems like apaleo, HiJiffy, Oracle Hospitality, and others. This extensive ecosystem allows your hotel to connect with PMS, booking engines, and other operational tools, enabling a more centralized management experience.
Orana Software has only 6 verified integrations, including Sirvoy, Guesty, and Cloudbeds. While sufficient for basic operations, this smaller network limits flexibility if your hotel relies on multiple third-party systems or complex workflows.
If integration breadth is essential for your operations, Bowo’s wider partner network provides a clear advantage. Its ability to connect with numerous platforms ensures your existing infrastructure can work cohesively.
Edge: Bowo.
Bowo’s reviews, with 99 recent entries, reflect high satisfaction, especially among luxury and branded hotels. Its overall rating is 0/5, but this appears to be a placeholder; the critical takeaway is the high review count and positive comments on support, personalization, and revenue potential.
Orana Software, with only 2 reviews and a current rating of 0/5, offers limited feedback. The absence of recent reviews diminishes confidence that its support and features meet evolving hotel expectations.
Given the volume and recency of feedback, Bowo’s ratings demonstrate a more favorable and proven reputation among hoteliers. Its extensive reviews highlight consistent performance, especially in larger or upscale properties.
Edge: Bowo.
Bowo’s base price is $600.00, with no mention of monthly fees, implementation costs, or trials, suggesting a straightforward flat rate. Its higher price reflects its broader features and integration capabilities.
Orana Stay’s base price is $400.00, also without ongoing fees or trials. While less expensive upfront, its narrower feature set and smaller integration network might limit its value for larger or more complex hotels.
Pricing alone favors Orana’s lower entry point, but Bowo’s comprehensive capabilities justify its higher cost for hotels needing more extensive features and integrations. Your decision should consider the value derived from these features relative to your property size and operational complexity.
Not ideal if your hotel is small, with minimal service offerings, or if you prefer a simple, plug-and-play solution without extensive setup.
Not ideal if your hotel requires advanced features like mobile check-in, checkout, or detailed upselling capabilities.
Bowo and Orana Stay serve different hotel needs. Bowo is a feature-rich, highly customizable platform suited for larger or upscale hotels seeking to boost revenue and operational efficiency. Orana Stay offers a streamlined, AI-powered guest communication app ideal for smaller hotels or those prioritizing simplicity and automation.
If your hotel needs a comprehensive system that integrates with many partners, supports revenue-generating features, and offers extensive customization, Bowo is the clear choice. If you prefer a straightforward, branded app that automates guest interactions with minimal setup, Orana Stay may meet your needs—though recent data favors Bowo’s proven track record.
In conclusion, for most hotels looking for a reliable, well-supported, and feature-rich guest app, Bowo’s current review volume, recent feedback, and integration network make it the stronger option.
Hotel Guest Apps pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $400/mo |
According to HTR's product database, Bowo - Guest App and Orana Stay share 8 features. Here are the key differences — features one has that the other lacks.
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| Mobile Checkin | ||
| Mobile Checkout | ||
| Room Service Ordering |
We analyzed 2 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"The application helps me grow all the hotel's secondary points of sale, whether it's the SPA, catering, or even concierge activities. It also enables us to incorporate additional e..."
No published case study for this goal yet.
"We've managed to build a guest journey that's very intuitive and quite extraordinary."
No published case study for this goal yet.
What hoteliers love
Many reviews emphasize how Bowo improves the overall guest experience by providing all information about the hotel in one place, making it easy for gu... Many reviews emphasize how Bowo improves the overall guest experience by providing all information about the hotel in one place, making it easy for guests to access and book services directly through the tablet placed in their rooms.
Bowo’s customer support receives high praise for being responsive and helpful. Users appreciate the specific account managers who are always ready to... Bowo’s customer support receives high praise for being responsive and helpful. Users appreciate the specific account managers who are always ready to assist with any issues or customizations.
Reviews mention the high degree of customization available on the platform, allowing hotels to tailor the app to their brand’s look and feel, which en... Reviews mention the high degree of customization available on the platform, allowing hotels to tailor the app to their brand’s look and feel, which enhances the guest experience.
Ranks higher for
Unique capabilities
It depends on your requirements. Bowo - Guest App and Orana Stay share many core Hotel Guest Apps features, but each has unique capabilities. Bowo - Guest App offers 31 verified integration partners, while Orana Stay offers 6. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Orana Stay leads in ease of use at 5.0/5 vs 4.9/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Bowo - Guest App: No. Orana Stay: No. Neither product currently offers a free tier. Most Hotel Guest Apps vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bowo has an HT Score of 39 and Orana Software has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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