The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Chico shines .
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Hotel Website Check-in Portal and Lobby Kiosk.
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 0 | 29 |
After analyzing 29 verified reviews, Chico users most value its , while LIKE MAGIC users highlight guest journey app, automation & integration, contactless check-in. Click any theme to see what reviewers say.
| Chico |
|
|---|---|
| Pros | |
|
+
Guest Journey App
▾
|
|
|
+
Automation & Integration
▾
|
|
|
+
Contactless Check-in
▾
|
|
|
+
Design Flexibility
▾
|
|
| Cons | |
|
−
Revenue Opportunities
▾
|
|
|
−
Analytics & Reporting
▾
|
|
|
−
Push Notification Delays
▾
|
|
How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Chico |
|
|---|---|---|
| Small (10-24 rooms) ▾ | — | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #7 10 reviews |
| Large (75-199 rooms) | — | #8 3 reviews |
By Property Type
| Segment | Chico |
|
|---|---|---|
| Boutique ▾ | — | #11 6 reviews |
| Luxury | — | #15 2 reviews |
| Branded / Chain | — | #15 2 reviews |
| Extended Stay ▾ | — | #5 12 reviews |
By Region
| Segment | Chico |
|
|---|---|---|
| North America | — | #17 1 reviews |
| Europe ▾ | — | #5 27 reviews |
Choosing between Chicostay by Chico and LIKE MAGIC (Check-in) hinges on what your hotel needs most. Chico offers a property management system tailored to vacation rentals and small hospitality operations, while LIKE MAGIC specializes in contactless check-in and guest journey management for a variety of hotel types. Both aim to streamline operations, but each excels in different areas.
Chico's platform is virtually unreviewed and lacks recent data, whereas LIKE MAGIC boasts a 74.02 HTR Score, 29 reviews, and recent positive feedback. Which solution will truly meet your hotel’s operational and guest experience goals?
Chicostay and LIKE MAGIC both target contactless check-in, but they serve different hotel types and operational needs. Chicostay is primarily a property management system (PMS) for vacation rentals and small-scale hospitality, offering automation, booking management, and analytics. LIKE MAGIC, on the other hand, focuses on contactless check-in, guest journey, and operational automation, with more extensive features tailored for hotels seeking direct guest engagement.
Chicostay remains largely unreviewed and inactive in recent months, making its effectiveness uncertain. Conversely, LIKE MAGIC has recent reviews and a high NPS score, indicating better user satisfaction. Do your hotel’s needs lean more toward comprehensive property management or guest-centric, contactless experiences?
If your hotel needs a property management system that centralizes booking, automation, and analytics—especially for vacation rentals or small hotel operations—Chicostay might seem appropriate, but its lack of recent reviews and limited data make it less reliable. If your focus is on elevating guest experiences through contactless check-in, digital keys, and automating guest interactions, LIKE MAGIC offers more features, better ratings, and measurable recent success.
For hotels seeking operational automation and property oversight, Chicostay could work if it matures further. For those prioritizing guest engagement, real-time updates, and revenue opportunities, LIKE MAGIC is the more proven choice based on recent data. Given the current review landscape, which aligns better with your hotel’s strategic priorities?
Chicostay’s usability details are scarce, and it has no recent reviews or user ratings for ease of use. Its onboarding process is similarly undocumented, making it difficult to assess if staff adoption would be smooth. LIKE MAGIC, with a 4.9 out of 5 ease-of-use rating from 29 reviews, is clearly favored for its intuitive interface, quick onboarding, and minimal staff training needs.
Guests and staff alike find LIKE MAGIC’s platform straightforward, with users noting no significant learning curve. Edge: LIKE MAGIC.
Chicostay offers no verified features or integrations, limiting its appeal as a contactless check-in solution. LIKE MAGIC provides 17 unique features including hotel website check-in portals, device-agnostic solutions, self-service check-in and checkout, document scanning, ID verification, multi-lingual support, door lock integration, and pre-arrival upselling.
This extensive feature set makes LIKE MAGIC more versatile in delivering a modern, contactless guest experience. Edge: LIKE MAGIC.
Chicostay’s support ratings are nonexistent, leaving you uncertain about post-implementation assistance. LIKE MAGIC, with a 4.83 out of 5 customer support rating from 29 recent reviews, is highly regarded for responsive support and effective onboarding, with some users stating it “made the entire process smooth and easy.”
Recent reviews praise LIKE MAGIC’s proactive support and quick problem resolution. Edge: LIKE MAGIC.
Chicostay has no verified integrations, limiting its ability to connect with other hotel systems. LIKE MAGIC, with 10 verified partners, integrates with key systems such as 4SUITES, apaleo, Oracle Hospitality, Mews, SALTO Systems, Adyen, Triptease, TrustYou, and d3x.
These integrations expand operational capabilities and allow for a more connected hotel tech ecosystem. Edge: LIKE MAGIC.
Chicostay has no recent reviews or ratings, so its user satisfaction remains unknown. LIKE MAGIC, with a 9.86/5 NPS score and 99% likelihood to recommend, is highly rated by users across diverse hotel segments, especially in urban and boutique properties.
Recent reviews emphasize its efficiency, ease, and guest satisfaction improvements. Given the data, LIKE MAGIC clearly holds the higher hotel-rated position. Edge: LIKE MAGIC.
Chicostay’s pricing details are unavailable, suggesting either custom quotes or a lack of transparent pricing. LIKE MAGIC charges $700 per month with no free tier or trial, which can be a worthwhile investment for its feature set and proven efficacy.
Budget considerations should include evaluating whether LIKE MAGIC’s costs align with expected ROI, especially given its recent positive reviews and measurable benefits.
Not ideal if:
Not ideal if:
The core difference lies in scope: Chicostay functions as a property management system, while LIKE MAGIC centers on guest contactless interactions and operational automation. Given the current data, LIKE MAGIC’s 29 recent reviews, high satisfaction ratings, and extensive feature set make it the stronger choice for hotels prioritizing guest experience and operational efficiency.
Choose Chicostay if your hotel needs a solid, integrated property management platform and can wait for further development. For hotels aiming to modernize check-in, increase revenue through digital upselling, and provide seamless guest journeys, LIKE MAGIC is the recommended solution.
In summary, LIKE MAGIC is the clear leader today for contactless check-in solutions, especially given its recent active reviews and broad feature set. Chicostay remains unproven in recent performance and support, making it a less reliable choice unless your hotel specifically needs a PMS tailored for vacation rentals.
This analysis is based on current reviews, feature data, and market presence. Your specific needs and budget should guide the final decision.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Chico |
|
|
|---|---|---|
| Starting Price | — | From $700/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
| Feature | Chico |
|
|---|---|---|
|
▾
Pre-Arrival & Check-in
|
|
|
| Hotel Website Check-in Portal | ||
| Lobby Kiosk | ||
| Self Service Checkout | ||
| Self Service Checkin | ||
| Device Agnostic | ||
| Easy Room Selection | ||
|
▾
Information Collection
|
|
|
| Custom Questions | ||
| Terms & Conditions Signing | ||
| Marketing Communications Opt-in | ||
| Pre-regisration info collection | ||
| Document & Passport Scanning | ||
| ID Verification | ||
|
▾
Translations
|
|
|
| Automatic Translations | ||
| Multi-lingual | ||
|
▾
Payments & Authorization
|
|
|
| Registration Card E-signature | ||
| Collect Deposits | ||
| Payment & Authorizations | ||
| ID Verification | ||
| PCI Compliant | ||
|
▾
Mobile Key
|
|
|
| Door Lock Integration | ||
|
▾
Upgrades & Upselling
|
|
|
| Pre-arrival Upselling & Upgrades | ||
| Easy Room Selection |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Chicostay and LIKE MAGIC (Check-in) share many core Contactless Check-in features, but each has unique capabilities. Chicostay offers 0 verified integration partners, while LIKE MAGIC (Check-in) offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Chicostay: No. LIKE MAGIC (Check-in): No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Chico has an HT Score of 0 and LIKE MAGIC has 75. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property