Clarabridge vs. Medallia vs. Customer Alliance: Which is a Better Fit?

Clarabridge

Survey Builder

On-site/In-Stay Surveys
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Responsive surveys
Net Promoter Score (NPS)
Guest satisfaction surveys

Delivery Channels

SMS Text Based Surveys
On-site/In-Stay Surveys
Pre-arrival Surveys
Mobile Access
Guest room TV or tablets
Email

Review Generation

Review Routing
Certified TripAdvisor Review Collection Partner
Social review tracking
SMS text review collection

Follow-up & Resolution

Case Management/Ticketing System
Real Time Alerts
Assign alerts to departments
In app email response
In app call back

Reporting, Analytics & Insights

Analytics & Sentiment Analysis
Flexible role based reporting
Social review tracking

Other

Medallia

Survey Builder

On-site/In-Stay Surveys
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Responsive surveys
Net Promoter Score (NPS)
Guest satisfaction surveys

Delivery Channels

SMS Text Based Surveys
On-site/In-Stay Surveys
Pre-arrival Surveys
Mobile Access
Guest room TV or tablets
Email

Review Generation

Review Routing
Certified TripAdvisor Review Collection Partner
Social review tracking
SMS text review collection

Follow-up & Resolution

Case Management/Ticketing System
Real Time Alerts
Assign alerts to departments
In app email response
In app call back

Reporting, Analytics & Insights

Analytics & Sentiment Analysis
Flexible role based reporting
Social review tracking

Other

Social review tracking

Guest Feedback (by Customer Alliance)

Survey Builder

On-site/In-Stay Surveys
Customizable questions
Conditional logic

Use conditional logic to display or hide survey questions based on the guest's response.
Segmented surveys

Send customized Segmented Surveys to specific audiences based on PMS or contact list criteria.
Responsive surveys
Net Promoter Score (NPS)
Guest satisfaction surveys

Delivery Channels

SMS Text Based Surveys
On-site/In-Stay Surveys
Pre-arrival Surveys
Mobile Access
Guest room TV or tablets
Email

Review Generation

Review Routing
Certified TripAdvisor Review Collection Partner
Social review tracking
SMS text review collection

Follow-up & Resolution

Case Management/Ticketing System
Real Time Alerts
Assign alerts to departments
In app email response
In app call back

Reporting, Analytics & Insights

Analytics & Sentiment Analysis
Flexible role based reporting
Social review tracking

Other

What Customers Are Saying

Most Recent Review

Clarabridge doesn’t have any clients that have vouched for the product

Medallia is fairly intuitive, but does take some time to get acclimated. It is incredibly convenient to have access to both Medallia surveys and social media reviews all in one place.

Chef concierge from Houston (United States)

Best professional tool for review and feedback management for the hotel industry

Manager Online Communication from Regensburg (Germany)

Most Positive Review

Nice Tool

General Manager from San Francisco (United States)

Intuitive and easy-to-use tool for guest surveys, feedback and reputation

Leitung Gästehaus St. Georg from Kelheim (Germany)

Most Critical

Very user friendly. There are many graphic charts that make it easy to see bench marks for guest satisfaction

Night Manager from Las Vegas (United States)

References