Clock HMS vs. Optima HMS:
Which Is Right for You?

The Decision

Choosing between Clock HMS by Clock and Optima HMS by Priority Software comes down to your hotel’s specific needs and operational priorities. Both products aim to streamline hotel management but differ significantly in features, customer support, and market focus. Clock’s recent reviews and higher review count make it the more current and reliable choice for hoteliers seeking a robust, all-in-one PMS.

Clock offers a more extensive feature set, broader regional presence, and stronger user feedback, especially in North America and boutique sectors. Conversely, Priority Software’s solution is tailored to larger chains and resorts, emphasizing global connectivity and automation, but with fewer recent reviews and a narrower regional footprint.

Quick Verdict: Clock HMS or Priority HMS — Which Is the Better Choice for Hotels?

Clock HMS is a comprehensive hotel management system that provides reservations, rates, invoicing, guest messaging, and restaurant POS—everything in one platform. If your hotel prioritizes ease of use, integration options, and a broad feature set with recent positive reviews, Clock is the better pick.

Priority Software’s Optima is geared more toward larger, global hotel chains and resorts, emphasizing connectivity to multiple booking channels and automation. If your focus is on international distribution, revenue management, and scalability, and your hotel is a bigger operation, then Priority may suit you—though its recent review count and ratings are less compelling.

Is Clock HMS or Priority HMS Easier to Use?

Clock’s UI has a 4.73/5 ease of use rating based on 63 reviews, with users praising its straightforward navigation and quick onboarding. Many reviewers mention that the platform is intuitive and well-suited for daily hotel operations, even if the initial setup can be complex.

Priority’s solution boasts a perfect 5/5 rating from its fewer reviews, with users highlighting its user-friendly interface and simple onboarding process. However, with only two reviews, the data is less recent and less representative.

Edge: Clock HMS.

Which Has Better Features: Clock HMS or Priority HMS?

Clock offers 45 shared features plus four unique functionalities: Pricing Intelligence, Centralized Messaging, Guest Messaging, and Ancillary Revenue Tracking. These features enhance revenue strategies, guest communication, and operational oversight.

Priority provides eight features exclusive to its platform, including Mobile App, Automated Night Audit, Guest CRM, and Revenue Management Module—crucial for larger, automated operations. However, Clock’s broader feature set and recent updates give it a clear advantage for hotels seeking an all-in-one management system.

Edge: Clock HMS.

Which Has Better Customer Support: Clock HMS or Priority HMS?

Clock’s customer support has a 4.78/5 rating from 63 reviews, with many users appreciating its responsiveness and support team’s quick query resolution. Some mention that support becomes more complex with advanced issues, but overall, Clock’s recent reviews show high satisfaction.

Priority’s support also scores a perfect 5/5, but this rating comes from only two reviews, both praising timely assistance. The limited recent feedback makes it difficult to assess ongoing support quality at scale.

Edge: Clock HMS.

Which Has More Integrations: Clock HMS or Priority HMS?

Clock boasts 111 verified partners, including major OTAs, CRM, and revenue management systems, with 21 shared integrations with Priority. Notable exclusive integrations include Hotel Investor Apps, Flexipass, and Profitroom.

Priority has 40 verified partners, including Oracle Hospitality, Infor, and SnapShot, but fewer overall. Its focus on global distribution is strong, but Clock’s extensive partner network offers more versatility, especially for hotels needing broad connectivity.

Edge: Clock HMS.

Which Do Hoteliers Rate Higher: Clock HMS or Priority HMS?

Clock’s user ratings reflect a 4.88/5 overall and a 95% likelihood to recommend, based on 63 reviews, with recent feedback emphasizing positive experiences from boutique and independent hotels. Hotels praise its ease of use, support, and revenue-enhancing features.

Priority’s rating is a perfect 5/5 from only two reviews, with a 90% likelihood to recommend, mostly from users with large, chain-like operations. However, the limited review volume and recency favor Clock as the more trusted product.

Edge: Clock HMS.

How Much Do Clock HMS and Priority HMS Cost?

Clock’s base price is $600 monthly, with no added implementation or hidden fees. Its transparent pricing and no-cost API connections make it a predictable investment.

Priority’s pricing is not publicly available, with no trial or detailed cost structure disclosed. Given the lack of clear pricing, Clock’s offering provides better clarity and value for comparison.

Edge: Clock HMS.

What Type of Hotel Should Use Clock HMS?

• Hotels that want a comprehensive, all-in-one PMS with integrated reservations, POS, and guest messaging.
• Boutique hotels seeking an intuitive platform with recent positive reviews.
• Hotels prioritizing dynamic pricing and ancillary revenue tracking.
• Hotels with a need for broad integration and cloud-based access.
• Teams that value ease of use and support during onboarding.

Not ideal if your hotel is a small boutique with simple needs or if you prefer a solution with extensive automation for large chains.

What Type of Hotel Should Use Priority HMS?

• Large hotel chains and resorts needing global distribution and multi-channel booking.
• Hotels looking for automation features like night audits and revenue management.
• Hotels aiming for extensive international connectivity.
• Teams prioritizing open architecture and marketplace flexibility.
• Properties that want to list rooms on multiple global sites easily.

Not ideal if your hotel operates primarily locally or if recent reviews and direct support are critical to your decision.

Clock vs. Priority: The Bottom Line for Hotels

Clock HMS stands out as the more reviewed, more recent, and more feature-rich product, especially suited for boutique and independent hotels. Its broad integration network, positive user feedback, and clear pricing make it ideal for hoteliers seeking operational simplicity combined with revenue growth.

Priority HMS excels in serving larger, global hotel brands with automation and distribution needs, but its limited recent reviews and unclear pricing make it less compelling for smaller or mid-sized hotels. It’s a good fit if your hotel relies heavily on international channels and complex automation.

For most hoteliers evaluating current market options, Clock HMS delivers more tangible benefits at present. Its recent reviews and extensive feature set make it the safer, more reliable choice for your hotel’s management needs.