The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 225 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
dailypoint™ shines in ease of use and customer support , with exclusive features like Guest profiles and Event Based Automations.
GraceSoft shines .
Side-by-side ratings based on 225 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 225 | 0 |
After analyzing 225 verified reviews, dailypoint™ users most value its support services, campaign automation, profile engine, while GraceSoft users highlight . Click any theme to see what reviewers say.
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Support Services
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Campaign Automation
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Profile Engine
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Email Marketing
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Customization Complexity
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System Performance
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #5 25 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 149 reviews | — |
| Large (75-199 rooms) ▾ | #3 34 reviews | — |
| X-Large (200+ rooms) ▾ | #5 12 reviews | — |
By Property Type
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| Boutique ▾ | #2 106 reviews | — |
| Luxury ▾ | #1 133 reviews | — |
| Branded / Chain ▾ | #1 71 reviews | — |
| Extended Stay ▾ | #4 13 reviews | — |
By Region
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| North America | #20 1 reviews | — |
| Europe ▾ | #3 195 reviews | — |
| Asia Pacific ▾ | #5 7 reviews | — |
| Middle East ▾ | #2 15 reviews | — |
Choosing between dailypoint™ 360° – Central Data Management and Gracesoft CRM hinges on your hotel’s specific needs and the scope of your operations. Both products aim to streamline guest data management and improve guest relationships, but they diverge significantly in their features, scalability, and support. While GraceSoft offers a straightforward CRM focused on easy innkeeping integrations, dailypoint™ provides a comprehensive, data-rich platform with extensive integrations and advanced automation. Which aligns better with your hotel’s ambitions?
dailypoint™ stands out with a high rating of 4.53/5 based on 150 reviews, and recent feedback emphasizing its robust features, leading to a 89% likelihood of recommendation. Conversely, GraceSoft has no reviews or ratings available, making it difficult to gauge its real-world performance or customer satisfaction. If recent, detailed reviews are your priority, dailypoint™ clearly leads; are you ready to prioritize proven user feedback over the absence of that data?
dailypoint™ excels by centralizing data from over 200 systems, creating detailed guest profiles, and supporting complex marketing automation. GraceSoft’s CRM centers on managing relationships and automating follow-ups within property management workflows but lacks the extensive data centralization or automation features seen in dailypoint™. Would your hotel benefit more from deep data insights and multi-channel automation, or is a simpler CRM sufficient?
Finally, dailypoint™’s global market presence spans 22 countries across multiple continents, reinforcing its scalability for large and complex hotel groups. GraceSoft’s regional footprint appears limited, which could restrict growth or multi-property management. Do you need a platform with international reach, or is local operation more your focus?
If your hotel needs a data-driven CRM with extensive integrations, automation, and multi-property management, go with dailypoint™. Its 28 unique features, including guest profiles, segmentation, automation, and a broad API ecosystem, make it suitable for large, complex hotels or chains aiming for personalized marketing and operational efficiency.
If your primary concern is managing customer relationships within Easy Innkeeping PMS and automating follow-ups for repeat bookings, Gracesoft CRM might suffice, especially for smaller properties. However, without available reviews or detailed feature data, it’s hard to assess if it offers the depth and scalability your hotel might need as you grow.
In summary, choose dailypoint™ if your hotel demands a comprehensive, scalable CRM with rich guest data and automation. Opt for Gracesoft if you need a basic, property-specific CRM integrated with Easy Innkeeping, and your growth expectations are limited.
dailypoint™ enjoys a user rating of 4.14/5 for ease of use, with reviews stating it offers “easy handling” for managing guest communications and automations. Its onboarding process scores 4.28/5, and users praise its intuitive interface despite its extensive capabilities, indicating a relatively smooth learning curve for staff.
GraceSoft has no publicly available ratings or reviews on ease of use, leaving uncertainty about its UI or onboarding experience. Given its focus on simple CRM functions, it might be straightforward, but without user feedback, it’s difficult to confirm.
Edge: dailypoint™.
dailypoint™ boasts 28 core features exclusively designed for advanced CRM, including guest profiles, segmentation, event-based automations, loyalty modules, and extensive integrations like TripAdvisor connectivity. It supports complex marketing campaigns, data cleansing, and multi-channel communication, making it suitable for sophisticated hotel operations.
GraceSoft’s feature set appears limited, focusing primarily on lead tracking, basic guest management, and automation within Easy Innkeeping PMS. It lacks the advanced segmentation, automation, and multi-system integration features found in dailypoint™.
Edge: dailypoint™.
dailypoint™ achieves a high customer support rating of 4.51/5, with reviews mentioning “good, accessible support” and responsiveness. Support staff are praised for their helpfulness and ongoing development, though some users note support costs can be high.
GraceSoft has no available review data or ratings regarding support quality, making it difficult to evaluate. Without feedback, the support experience remains unverified.
Edge: dailypoint™.
dailypoint™ offers integration with 59 verified partners, including hotelkit, apaleo, Customer Alliance, and others. Its open API and broad connectivity support a seamless data flow across PMS, booking engines, POS, WiFi, and marketing platforms, making it highly adaptable for complex hotel ecosystems.
GraceSoft integrates with only one verified partner, limiting its ability to connect with other systems. This restricts flexibility and scalability for larger or multi-system hotels.
Edge: dailypoint™.
dailypoint™ benefits from a strong reputation, with a 4.54/5 rating from 144 reviews in the luxury and independent hotel segments. Recent reviews praise its ability to create comprehensive guest profiles and automate communications, directly improving guest engagement and operational efficiency.
GraceSoft has no reviews or ratings, making comparison impossible. Its user sentiment remains unverified, although its simplicity might appeal to smaller properties.
Edge: dailypoint™.
dailypoint™ is priced at $600/month, with no free trial or implementation fees, indicating a transparent, subscription-based model. Details about GraceSoft’s pricing are unavailable, which may suggest a custom quote or limited transparency.
Given the lack of public pricing for GraceSoft, dailypoint™ offers a clear, predictable cost structure, often crucial for budgeting.
Not ideal if:
Not ideal if:
dailypoint™ offers a comprehensive, data-rich CRM platform designed to scale with your hotel’s growth, providing detailed guest insights, automation, and extensive integrations. Its high review count and recent positive feedback confirm its strong market presence and user satisfaction, making it the clear choice for larger, multi-property, or luxury hotels.
GraceSoft provides a basic CRM solution tailored to properties using Easy Innkeeping PMS, with limited features and no recent reviews. It may suit small, independent hotels with simple needs but falls short against dailypoint™’s robust capabilities.
If you seek a proven, feature-packed platform with extensive support and integrations, dailypoint™ remains the superior choice. For smaller hotels needing only fundamental CRM functions, GraceSoft might suffice—but with less confidence in support and scalability.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Marketing Automation
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| Personalized one-to-communication | ||
| A/B Testing | ||
| Event Based Automations | ||
| Email Newsletters | ||
| Database Health Monitoring | ||
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Template Builder
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| Template Editor | ||
| WYSIWYG - HTML Editor | ||
| Campaign Templates | ||
| Transactional Templates | ||
| Template Importing | ||
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Guest Profiles
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| Guest profiles | ||
| Database Health Monitoring | ||
| GDPR Compliant | ||
| CCPA Compliant | ||
| Automatic De-Duping | ||
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Segmentation
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| Segmentation | ||
| Database Health Monitoring | ||
| Tagging | ||
| Loyalty Segmentation | ||
| Attribute Based Segmentation | ||
| Geographic Based Segmentation | ||
| Channel/Market Based Segmentation | ||
| Lead Time Based Segmentation | ||
| Room Type Based Segmentation | ||
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Privacy & Compliance
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| GDPR Compliant | ||
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Data Management
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| Centralized data warehouse | ||
| Database Health Monitoring | ||
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| Centralized multi-hotel/multi-brand solution | ||
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Feedback & Surveys
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| Guest Feedback Module (comment cards/reviews) | ||
| Trip Advisor Connectivity Partner |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"So, as you think about investing in Digital Hospitality, don‘t forget to think about what it might cost not to!"
No published case study for this goal yet.
"We work with dailypoint because the integration between the Booking Manager module and our PMS works really well."
No published case study for this goal yet.
"The decisive factor for selecting dailypoint was their wide experience in customer loyalty programs, their high standards in GDPR as well as their ability to connect partner system..."
No published case study for this goal yet.
What hoteliers love
While customer support is generally well-received for its responsiveness and effectiveness, some users mention the high cost of support services compa... While customer support is generally well-received for its responsiveness and effectiveness, some users mention the high cost of support services compared to other providers as a downside.
There's positive feedback on Dailypoint's automation features, particularly in setting up targeted group-specific and automated campaigns, streamlinin... There's positive feedback on Dailypoint's automation features, particularly in setting up targeted group-specific and automated campaigns, streamlining marketing efforts, and improving workflow efficiency.
Users value the Profile Engine for its ability to generate relevant guest interests from multiple sources, leading to enriched guest profiles. This fe... Users value the Profile Engine for its ability to generate relevant guest interests from multiple sources, leading to enriched guest profiles. This feature aids in precise guest segmentation and engagement, offering a strategic advantage in personalized marketing initiatives.
Where hoteliers push back
While offering extensive features, customization is noted as complex, with some users finding it challenging to tailor specific reports to their needs... While offering extensive features, customization is noted as complex, with some users finding it challenging to tailor specific reports to their needs. This indicates an area for potential improvement to enhance user experience.
There are mentions of system slowness during navigation, suggesting that improving speed could enhance overall user satisfaction and efficiency.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. dailypoint™ 360° – Central Data Management and Gracesoft CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. dailypoint™ 360° – Central Data Management offers 59 verified integration partners, while Gracesoft CRM offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. dailypoint™ 360° – Central Data Management leads in ease of use at 4.3/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
dailypoint™ 360° – Central Data Management: No. Gracesoft CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. dailypoint™ has an HT Score of 100 and GraceSoft has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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