The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 29 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Enzo shines .
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Hotel Website Check-in Portal and Lobby Kiosk.
Side-by-side ratings based on 29 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $700/mo |
| Verified Reviews | 0 | 29 |
After analyzing 29 verified reviews, Enzo users most value its , while LIKE MAGIC users highlight guest journey app, automation & integration, contactless check-in. Click any theme to see what reviewers say.
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Guest Journey App
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Automation & Integration
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Contactless Check-in
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Design Flexibility
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Revenue Opportunities
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Analytics & Reporting
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Push Notification Delays
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How each product ranks among Contactless Check-in vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #7 12 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #7 10 reviews |
| Large (75-199 rooms) | — | #8 3 reviews |
By Property Type
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| Boutique ▾ | — | #11 6 reviews |
| Luxury | — | #15 2 reviews |
| Branded / Chain | — | #15 2 reviews |
| Extended Stay ▾ | — | #5 12 reviews |
By Region
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| North America | — | #17 1 reviews |
| Europe ▾ | — | #5 27 reviews |
Choosing the right contactless check-in platform hinges on your hotel's specific needs, budget, and operational focus. Enzo by Enzo aims to streamline customer interactions through AI-driven insights but lacks recent reviews and a broader feature set. LIKE MAGIC (Check-in) offers a feature-rich, widely adopted solution with 29 recent reviews, high ratings, and proven results across multiple regions. Which solution better aligns with your hotel's goals?
Enzo is primarily a CRM platform that integrates customer data to improve engagement, but it doesn't offer dedicated contactless check-in features. LIKE MAGIC, on the other hand, is designed explicitly for contactless guest experiences, combining self-service check-in, digital keys, and guest journey management. While Enzo's AI analytics can help improve overall guest relations, LIKE MAGIC provides a more direct, operational contactless check-in solution. Do you need a customer relationship tool or a dedicated check-in platform?
Enzo’s strengths lie in its AI review summaries and actionable insights, which help optimize guest interactions over time. LIKE MAGIC excels in operational features such as digital check-in, document scanning, and door lock integration, making the guest experience more fluid. If your priority is enhancing guest satisfaction through detailed analytics, Enzo could be attractive; if streamlining check-in processes is your focus, LIKE MAGIC is the clear winner. Are you seeking insights or operational efficiency?
Enzo’s review count remains zero, with no recent feedback, indicating limited adoption or market presence. Conversely, LIKE MAGIC has 29 reviews, with two from the last six months, allowing you to gauge real-world performance confidently. Its recent reviews emphasize ease of use, support, and tangible operational benefits. Considering recent data, which platform's user feedback do you trust more?
If your hotel needs a customer data and relationship management platform that offers AI-driven insights to improve guest engagement and loyalty, Enzo may seem appealing. However, since Enzo lacks specific check-in features and has zero reviews or recent user feedback, it shouldn't be your primary choice for contactless check-in.
If your hotel requires a proven, feature-rich contactless check-in system that reduces operational friction, LIKE MAGIC is the better option. Its 17 exclusive features, including digital keys, device-agnostic check-in, ID verification, and pre-arrival upselling, are designed to enhance guest experience and operational efficiency for mid-size to large hotels.
For properties prioritizing quick deployment, high adoption, and tangible customer reviews, LIKE MAGIC's recent feedback makes it a safe, informed choice. Should your hotel focus on improving operational workflows or guest satisfaction through automation? If so, LIKE MAGIC fits that profile best.
Enzo’s usability is difficult to determine due to its zero reviews, which suggests a lack of market validation. LIKE MAGIC, however, boasts a 4.9/5 ease of use rating based on 29 reviews, with hotel staff praising its straightforward interface and quick onboarding. Users particularly appreciate the platform's intuitive design and minimal training requirements.
Recent reviews highlight LIKE MAGIC's simple guest interface—guests can check-in via a link without downloads, and staff find it easy to manage operations. The platform’s onboarding process is rated 4.78/5, indicating smooth implementation. Considering user feedback, which platform offers a more user-friendly experience for your team?
Edge: LIKE MAGIC.
Enzo has no exclusive features, focusing instead on AI review summaries and customer insights, which may support strategic decision-making but don't directly impact contactless check-in. LIKE MAGIC offers 17 features tailored for contactless guest management, including hotel website check-in portals, digital key integration, device agnosticism, document scanning, ID verification, and pre-arrival upselling.
These features directly enhance operational efficiency and guest convenience, with LIKE MAGIC’s platform supporting self-service check-in, room access, and personalized guest interactions. It combines automation and guest engagement tools unavailable in Enzo. Which set of features aligns with your hotel’s immediate check-in needs and guest experience goals?
Edge: LIKE MAGIC.
Enzo’s support ratings are unavailable, and with no recent reviews, its support quality remains unverified. LIKE MAGIC, however, has a 4.83/5 support rating based on recent reviews, with hotel staff describing their support as responsive and helpful in onboarding and troubleshooting.
Guests and staff praise LIKE MAGIC for quick issue resolution and ongoing assistance, factors critical during platform adoption. If reliable support influences your decision, LIKE MAGIC’s current review profile provides more confidence. Would you prefer a platform with proven customer support? Then LIKE MAGIC is the clear choice.
Edge: LIKE MAGIC.
Enzo has three verified integrations, including Oracle Hospitality and Mews, but its limited partner network may restrict connectivity with certain systems. LIKE MAGIC offers ten verified integrations, including shared partners like Oracle Hospitality and Mews, and unique ones such as SALTO Systems and Adyen, covering digital locks, payments, and PMS.
This broader integration ecosystem allows for more flexibility in connecting guest management, security, and payment systems. If seamless system interoperability is essential, LIKE MAGIC’s higher integration count favors your hotel’s tech stack. Which platform offers the connectivity you need for your existing infrastructure?
Edge: LIKE MAGIC.
Enzo’s rating data is unavailable, reflecting limited adoption and feedback. LIKE MAGIC, with a 4.9/5 ease of use, 4.83/5 support, and a 9.86/5 NPS score, receives high praise from hotels across Europe and Asia Pacific, including small boutique hotels and large chain properties.
Recent reviews from diverse hotel types highlight its reliability, ease, and tangible operational benefits. The platform’s high recommendation rate (99%) underscores strong user satisfaction. If you value current, positive hotel feedback, LIKE MAGIC’s reviews clearly position it as the preferred choice.
Edge: LIKE MAGIC.
Enzo's pricing details are not available, which may indicate a customized or enterprise-only model. LIKE MAGIC charges a flat $700 monthly fee, with no additional implementation or per-room charges, making its costs transparent.
Considering the features, support, and recent reviews, the value-for-money calculation favors LIKE MAGIC, especially given its proven ROI in operational savings. If predictable budgeting matters, LIKE MAGIC’s straightforward pricing model is advantageous.
Enzo offers a customer relationship focus with AI-driven insights but lacks recent validation and direct contactless check-in features. It may suit hotels that want to enhance guest engagement over time but isn't ideal if immediate operational improvements are your goal.
LIKE MAGIC, with its extensive feature set, proven track record, and strong recent reviews, is a better fit for hotels seeking a comprehensive contactless check-in solution that improves operational efficiency and guest satisfaction. Its broad integration options make it adaptable to various existing systems, and its high hotel ratings confirm its effectiveness.
If your hotel needs a reliable, feature-rich platform with recent positive reviews and proven results in contactless check-in, LIKE MAGIC is the clear choice. Conversely, if your focus is on customer data and long-term guest relationship management, Enzo could complement your strategy but isn't recommended as your primary check-in tool.
This comparison is based on available data and recent user feedback, emphasizing the current strengths of LIKE MAGIC as the more widely adopted and reviewed platform.
Contactless Check-in pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $700/mo |
According to HTR's product database, Enzo and LIKE MAGIC (Check-in) share 0 features. Here are the key differences — features one has that the other lacks.
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| Custom Questions | ||
| Device Agnostic | ||
| Hotel Website Check-in Portal | ||
| Lobby Kiosk | ||
| Self Service Checkin | ||
| Self Service Checkout |
Showing top differences. 5 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
What hoteliers love
The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its i... The Guest Journey App serves as a centralized hub, integrating multiple communication channels and allowing guests to manage services digitally. Its intuitive design significantly reduces staffing needs while enhancing guest experience.
Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as... Users value LikeMagic for its seamless integration with existing systems like PMS and digital key systems. The automation of repetitive tasks, such as housekeeping and payment processing, frees up hotel staff to focus on delivering exceptional guest experiences.
LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via... LikeMagic's contactless check-in feature is highly praised for enhancing guest convenience and reducing front desk congestion. Guests can check in via mobile, offering a quick and hygienic process, particularly appreciated by international visitors.
Where hoteliers push back
LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating addi... LikeMagic is noted for driving upsell revenue through features like room upgrades and package add-ons. The platform's capabilities in integrating additional services, such as late checkouts or in-room dining, provide valuable opportunities for increasing revenue.
The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest... The need for more comprehensive analytics and reporting features is frequently mentioned. Users express a desire for advanced modules that track guest engagement and provide key performance metrics, potentially leading to better decision-making and service improvements.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Enzo and LIKE MAGIC (Check-in) share many core Contactless Check-in features, but each has unique capabilities. Enzo offers 3 verified integration partners, while LIKE MAGIC (Check-in) offers 10. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Check-in) leads in ease of use at 4.9/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Enzo: No. LIKE MAGIC (Check-in): No. Neither product currently offers a free tier. Most Contactless Check-in vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Enzo has an HT Score of 0 and LIKE MAGIC has 75. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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